Can anyone point me in the direction to learn more about "norman forces, and his buddy donmarti(I have no idea how to spell it which is probably why I'm having trouble)
This is the video Rory referenced about the TedX talk that mentions Big Data and Nokia - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-pk35J2u8KqY.html
They found that loading screens on computers which started off slowly and then speeded up at the end were more satisfying. Expectation versus realisation. The worst thing are loading screens that do not signify how long you may have to wait.
I LOVE THIS GUY ! I’ve given myself an Ivy league crash course on behavioral economics and found wanting and couldn’t help but feel skeptical, this fills that void.