'Underconsumption core' trend may lead to economic slowdown 

Is this a joke??? Stop blaming consumers for the recession!!! No one is falling for this, and it's been years!!

When people can't afford to spend, they don't. Shocker.

don’t buy = it will bring prices down

Finally! Let this movement grow! Don't let people's judgment wear you down! If you can reuse, go for it! Don't let judgy eyes spook you!

Overconsumption is horrible for the environment it’s truly disgusting and should be shamed

A) Citizen spends money. Establishment: Of course you cannot afford to buy a house or to retire. You keep spending money. B) Citizen doesn't spend money. Establishment: No, no, no, not like that! You're going to ruin us!!!!

The title translates as follows: Stop being broke your hurting corporate profits

On top of people being broke and worried about the planet, I think a lot of us are sick of sweat shop labor, sick of clutter, sick of single use plastic, sick of things falling apart/being horrible quality, sick of products being loaded with dangerous chemicals, and sick of the insane trend cycles. If the economy demands that we spend all our time detached from each other, working ourselves to death, just to buy more and more junk, then that’s a pretty dystopian economy. A wake up call for me was dealing with the amount of stuff that boomer age family members left behind after they passed away. You don’t get to take it with you, and in the end 90% of it is just junk that no one else wants.

they can't stop hating on this generation for being broke. like we actually want to be broke lol.

Financial responsibility = underconsumption core

Millennial here, this is what we call “adulting” or as our folks taught us “responsibility” and “budgeting”. Many of us have been doing it all our lives. Granted we didn’t grow up with internet shopping at our fingertips, but it’s a simple concept: Don’t buy things you don’t need just to fit in or keep up with the Jones or influencers. As our grandparents and great-grandparents called it: Common Sense. This is not a new concept.🙄 Overconsumption is a new concept. Folks used to reuse and reuse, fix up, and make the most of things all the time. I love how every couple of years some people discover reusing, recycling, canning, gardening, homemade, etc and act like it’s a “new” thing and they just came up with the notion. 🙄 Those of us who grew up wearing hand-me-downs and shopped at thrift stores before going home to harvest the garden with our parents, then can with our grandparents, are chuckling. Also, make-up for most people is not essential, so not sure how that figures into underconsumption. And another aspect of overconsumption is watching way to many social media videos of influencers telling you what to buy or not buy and following trends.

Oh freaking well. We aren’t benefitting from overconsumption, corporations are. They’ll just have to find another way to make their undeserved billions.

Oh no! People living responsibly! Someone hurry up and save capitalism! FFS these billionaires get more and more ridiculous with the news they feed us.

Why don’t we boycott everything for a week and see if they start listening to us?

So much stuff being advertised online (especially on social media) is literally just garbage and stuff you don't need.

Yea we don't want to give these big corporations and greedy companies more and more money that nobody will ever see again.

It's called being frugal....it's not a trend

Underconsumption core? Or mindful consumption? Well done us!

Never knew this was viral..I just got tired of looking at all the products in my bathroom. I told myself a few weeks ago, I'm using everything up before buying anything else.

There’s something wrong with an economic system and society that need constant consumption, exponential economic growth, and exponential extraction of resources to be “healthy”. Our economy depends on exponential population growth and consumption to thrive, yet this is only a very short term benefit and screws the future of our society and economy.

god forbid people find happiness without spending money and fueling the machine of capitalism

The fact this generation will never own a home unless they inherit it or their parents/grandparents are rich, have to worry about layoffs/student loan debt, have to be gouged for rent and basic necessities,are underpaid compared to the cost of living, and now being homeless is illegal along with all public camping. I'm not surprised they're not having kids and are trying to save every dollar they have. I'm surprised the younger generation is even still alive with having to be under these economic conditions. Sure the economy may slow down but that just means big corporations won't make as much money and will be forced to lower the prices. Ask not what the economy can gain but what the economy can do for you!

Im usually not for trends, but I support this one 😅

The boomers told us to stop buying coffee and spending money to buy a house. Now they want us to buy coffee and spend money

People: I'm super broke and can't get ahead. Media: it's just a phase.

underconsumption is a fancy way to say we are broke.

High prices are what forced me to start spending less. As a result, I've leaned I can do without. So, when (or if) prices come back down, I still won't be spending unless it is necessary.

This is crazy. Not shopping all the time is NORMAL. It's how people have lived for centuries. People are just trying to get by and have a healthier relationship with consumption, and they're warned that it may damage the economy.

There’s corporate greed, we the people need to be greedy against the corporations.

Jobs: don’t pay enough Consumers: Can’t consume Jobs: *surprised pikachu*

The corporations are being greedy, well, be greedy back.

Or, hear me out, we also don't want to pay high prices for cheap items that break. We would rather pay higher prices for good that will last us a long time, or for items that we can repair ourselves. Also, they want this generation to have more kids but we spend the same amount, or more, for kids clothing and items that they will outgrow in a few months? No thanks, as someone who theifted, gardened, canned, and did buy nothing groups before it was trendy.

So people are still consuming, but not buying overpriced crap that was 1/4 the price 2 years ago. I think the title should be ‘Overinflation has lead to economic slowdown and leading to savings trend.’

Boomers: "Spend more money! We need to grow the economy!" Younger gens: "Can you please pay us enough to consume more?" Boomers: "No higher pay! Only spend!" Younger gens: :/

our planet needs a break

Gaslighting people into thinking they just arent spending, thats not it. People are just broke in this economy

Stop blaming average people for the economic downturn when companies making record profits are laying off people en masse.

Man where tf am I living lol😂 This is not a trend, this is common sense.

good. we dont need more stuff.

My parents bought a house 10 years ago for 115K - it's now worth 550K. I underconsume because inflation has killed the country and we are worse off than our parents. No boomers, it's not because we are lazy.

I have had the same car for 14 years. I Love my baby girl, Yota. I had my cell phone for 7 years before the screen went completely black, and i was forced to get another. I cut my toothpaste open and scrape inside it. I get good use out of everything until it's runs completely out.

Please, this is not the reason there is an economic slow down. That's insulting.

The elephant in the room is poverty. We just don't have money to spend.

Privileged people say to poor people, "Don't spend money if you don't have it, stay frugal and responsible!" Poor people, "OK, we won't spend money and we will be responsible." Privileged people, "No wait, not like that! You're hurting the economy!" Poor people, "OK, then how about some financial assistance to help us help keep the economy flowing?" Privileged people, "No, that's socialism! If you don't have money, don't spend it! Be responsible!" Lather, rinse, repeat...

When companies don't move product they are forced to reduce prices.

This is great. Greedy corporations pushing up prices unnecessary, they will now feel the impact of that. I only buy what I need and/or what I have on a list. I list shop and walk past temptations and don't buy unnecessary things.

People are broke.

I feel like every time there is a segment about these trends, the news tends to blame them for the economic woes. The same thing when they talk about low birth rates in order to sustain potential workers of the future, who are supposedly, sustain social security. I just had enough.

For me going out to eat means taking food to the park and have a picnic

Are we seriously blaming the recession on poor people now??!

Title should be... "Economic slowdown lead people to realise they were brainwashed into overconsumming".

This is how all people should buy stuff

Under consumption? How about overcharging?

How can people "consume" if they don't have money?

My shoes and clothes never seem to wear out even after years and years of use, so I continue using them.

We stopped consuming in 2022 when inflation wiped out all earning gains. Economy is still booming for the 1% that own 95% of all assets. The rest of us are wiped out trying our hardest to afford an apartment since we'll never afford a home.

yeah corporate greed has hit its max the only way corporations will listen is if you dont buy the product simple

This is the most offensive framing of the oligopic corporate takeover of our society that I've ever read. AND WHERE DOES THIS PROBLEM COME FROM, YOU THINK???? Absolutely vapid content.

It would help if fast food didn’t cost more than an hour’s pay and if more Americans could afford groceries. Stop blaming people who are just doing their best.

Are we blaming folks for not having money again?

I think underconsumption core is fantastic and I am so proud of the younger generation for embracing this! It is so much more sustainable, it is better for the environment and it is wonderful to see them take a shot at capitalism. Capitalism is toxic. Economic growth is not infinite and I hope the younger generation is serious about showing that we have to stop and sustain at some point. The Rich have enough now, they have taken enough and the youth don't want to keep filling their pockets even more. This younger generation has realized that there are limits to what we can do to this planet! MORE POWER TO OUR YOUTH!

When the system starts freaking out, you know you're doing the right thing

It’s called poverty most people can’t even afford a a grocery haul

Consumers overspending = consumers are being irresponsible and overstretch themselves. Consumers reduce their spending = consumers will drive the next recession. It’s always our fault isn’t it.

Focusing on quality, not quantity.

Underconsumption 'glamorizes' spending less We broke, babe. We're not glamorizing being broke. We simply have no money.

Good! 99% of items in stores are useless garbage.

Corporate greed is causing the economic slowdown!

Remember y'all! Libraries are free, garage sales are lucrative, and if you think you need something, you probably already own it :)

How can I buy when I can't find a job? My employer shipped my job to India. Go ask Rahul to buy from American stores.

"Frugal" or "cheap" is a lot fewer syllables. Been living "underconsumption core" for 35 years, before it was cool. 😂

stop buying unnecessary stuff!

Imagine that cost of living keeps going up, now the goverments wondering why the sheep arent breeding or consuming as much

Finally..we have hope for humanity

The cost of living is a rip off.

We don’t need a bunch of junk

If only media was as attentive to price gouging as it was to indictment of our reaction to it.

Making poverty trendy is probably a good idea the way things are going.

Just say no to corporate greed across the board, corporate tv too. Less is much more.

I’m one of these that will wear out items before buying new stuff. I don’t care for brand names or buying all this new junk. I don’t want junk, period. I’m saving my money for only items that I absolutely cannot live without. I have no problem shopping and buying at a goodwill store and I regularly take items to be donated in an effort to clear my house of stuff. I’m confident with myself and I don’t need stuff or cars or junk to fulfill me or to make me happy.

Ah yes. Poor people who can’t afford to buy anything are the reason the slowdown is happening. Excellent reporting.

I use the "Reduce, Reuse and Recycle " Moto. So many items can be repurposed and reused with a little imagination. Also you can create new outfits out of older pieces by just buying one or two new tops.

I screeched to a halt with buying stuff about a year ago.

They are raising the cost of second hand clothing and other items that humble people depend on for their livelihood.

I’ve been doing this all my life. It’s called being poor.

My husband and I have lived this way for 32 years regardless of the economy. Buying generics instead of name brands, shopping at goodwill, making do with what you have rather than buying new stuff all the time. To save on electricity we use solar lights on the inside of the house (removable panels), use a clothes lines in the backyard instead of a dryer, and use fans instead of running the whole house air conditioner.

Even second-hand clothes are expensive at Goodwill, thanks to influencers 😢😢

Underconsumption also leads to lower inflation

"Underconsumption (Is that even a word?) core"? Is that what we're calling living within your means? Also, can we agree that "Influencers" ENTIRELY need to go away?

How dare they under consume!😡😤

Big surprise. Saving money is popular.

This great. I’m sick of people saying things like “if you can’t afford XXXXX, just say that”. NO. Even though I *can* afford it, I’m not going to be a slave to materialism and frivolity.

I have always shopped this way. Clearance racks, thrift stores. My daughter hated it when she was in middle school. Now she is grown up and shops like this herself.

This is called "making the most with what you have" and it's not a trend.

It's called , being poor, I'm glad brats are realizing that glamour is a trap to keep you poor. ❤

this needs to be viral... because we need to freeze the GREED of big corporations!!!

Why does this video appear to criticize people for saving money and reducing waste?

You can’t have consumer based economy when the consumer can’t afford to consume 😂

The causation isn’t the correlation here. The economic downturn has been here for over a year underconsumption core just started trending because people realized there’s no point in wanting more since we’re all broke

Absolutely disgusting how much news organizations miss the point or even the reality we are living through.