Understanding your Audience 

Why is it important to understand your audience’s intentions and preferences?
In the buying journey, keywords are like signposts guiding us through the phases of awareness, consideration, and purchasing intent.
For instance, words like "exploring" or "curious about" often signal awareness, while "comparing" or "evaluating" hint at consideration. As buyers move closer to purchase, you’ll see phrases like "best deal" or "ready to buy."
By incorporating these cues into your marketing strategy, you can create more tailored content, speak directly to your audience’s needs, and ultimately drive higher conversion rates.
Stay ahead by aligning your efforts with each phase of their journey!
If you'd be interested in watching the full webinar or downloading the slides to the report - here is the link: activateconsci...