Unused ITV Hearts idents (1999) 

This does a better job fitting the "Television from the Heart" slogan they had at the time than the final version.

Must say, I love the music on these versions, moreso than the one they did use.

The music in these ones is so much better than the actual idents, especially the Business one. And I didn't even exist in this era.

These ITV idents are... ...my heart.

Why couldn't these have be used in '99 instead of the ones we had? They're far more superior.

can't believe these god tier idents got snubbed

The music train one feels kinda like a Japanese TV ident.

The Train one makes me think of Nick Angel and his peace lily in Hot Fuzz!

So pleased to see these again 🙂 Thanks so much for re uploading ❤️ xx

the train one sounds so good, it also reminds me of casablanca..

My favorite part: 0:00 Beach 2:15 Pool 2:59 Mowers. ITS SO BLOODY ANGELIC AND LOVELY SINCE I WAS BACK FROM 2018 ITS SO BLOODY NOSTALGIA!!!

I like these a lot!

A version was made for Granada (shown at the end) and LWT.

These went unused but some was used

0:14 Someone was able to find footage of the hearts in that square, below the logo, they were kind of like the break bumpers but without the logo. I can't find it anymore though, May have been taken down.

JX866 IS PRETTY AWSOME OF ITV UNUSED 1999 IDENTS

These graphics were used but only for trailers in 1998.

i wish that itv used this

If they used these, then ITV would of gained more viewers

Those rotating heart symbols were used by Carlton, in their 1999 "Hearts" ident package.

I'm curious to know how this would have worked with the regions. Would their logo have been where the ITV logo was?

These idents were used in the local itv idents (except the music)

I'm just asking but where did you get these clips from

Impressive as they are. I wonder if the plan was to have the "ITV" Branded Idents for Networked/National Programmes (thus ditching the regional names for the most part) and only have the "Regional" Branded Idents (with the Regional Broadcaster Names) for Regional News/Programming?

Those were used in a different style than this.

If those idents were been unused, where those been recorded?

Is that boltons reebok stadium or Huddersfield towns john smiths stadium on the itv football ident

4:36

2:59

Not 1999 is 1998

sorry i can this die 01:28

these are slow poke