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User Testing: Why & How (Jakob Nielsen)

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There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic task, then be amazed by what you observe.
More info: www.nngroup.co...
#UX #UXresearch #userresearch #usability #usabilitytesting

Опубликовано:

24 авг 2024

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Комментарии : 24

@calvinandhobbes1968 Год назад

You are the bomb, Nielsen!

@juannicolasromero4068 5 месяцев назад

Wonderfull work.

@NNgroup 3 месяца назад

Thank you so much!

@4amraziz 6 лет назад

love your work

@suchitranahak7249 2 года назад

I would suggest Dr. Nielsen to visit a dentist

@JS108010 2 года назад

No Excuses!

@koenahn 2 года назад

I came here for 02:21

@TristanHoverby 4 месяца назад

Jeg børster mine tænder, hver gang jeg vasker hænder.

@masteruxr 3 года назад

Definitely some great advice here, thank you. However, I would be so happy if we all dropped the term 'user testing'. It makes it sound like we are testing the user, not the product or its usability, which is completely wrong. Is there a reason why Dr. Nielsen calls it 'user testing' in this video? I might be missing something, you know.

@NNgroup 3 года назад

Of course we're testing the design, but we are testing it *with* real users (i.e., individual humans), which is the distinguishing point about this method relative to so many other evaluation methods, from heuristic evaluation to analytics (which does draw upon users, but as an aggregated mass, not as individuals). Jakob Nielsen

@Puleczech 3 года назад

@@NNgroup Hello Jakob, is there any concrete reason why you don't allow comments under most of NN/g videos? I really appreciate you allowing comments under your videos and the fact you personally occasionally go on and respond is really great! I wish people could share their thoughts under every video NN/G puts out.

@user-ti9zc1xv2b 2 года назад

You are simply adding emotions to semantics here. It's like telling a doctor to stop referring the people he helps as patients, amateur.

@ronisnotahuman 2 года назад

@@user-ti9zc1xv2b I've read various articles/watched videos saying that user testing and usability testing are different things...so to someone with that knowledge, I can see how someone would ask for clarification.

@mj-de7gw 3 года назад

Why the end of your videos don't have sound?

@NNgroup 3 года назад

It's to allow viewers some quiet time to consider whether they want to watch any of our follow-up videos, or maybe even subscribe to our channel. (Yes, many other channels keep talking or playing music while the follow-up options are shown, but that means that the outro options obscure the main content which we don't like to do. That's why we have a quiet outro.)

@Puleczech 3 года назад

@@NNgroup Absolutely right. I think you really do it well, even with the blurred background. It blends the spoken content into my mind immediately thinking about what has been said. This is a great method.

@btgbtbbtgbtgbg1074 2 года назад

とうございます」、

@EminoMeneko 5 лет назад

I get the point but I think you can as a pro understand the user and guess to some extent what they can struggle with. Myself as a technical guy happen to go on a site and tell "this is not easy to use". So yeah user testing is definitely a thing and technical people can make things difficult to use even for other technical guys but on the other hand I think I have enough empathy, understanding and listening to realise what can put users into a difficult position (to some extent at least).

@iamnidal 5 лет назад

it takes an actual sitting with some normal non-technical users to realize that you actually have no idea. I had the same thinking as you until i started doing it.