It's Tuesday friends which means there is a brand new Talk Marketing episode available to you with a brand new guest.
Today's guest has been a fitness coach, fought fires in foreign countries and is now driving success for his clients on LinkedIed leveraging the latest AI technology.
Todays guest in the wonderful Brian Maucere.
Thank you for another great introduction John Espirian :)
Martin Henley : [00:00:00] Now, if you are tuning on on the day that this premieres, it will be a Tuesday, which means that we have a guest for you. Now, today's guest is a geography graduate with a master's in executive leadership. He started his career as a firefighter and spent a year as a contract firefighter lieutenant in Iraq. He has been owner CEO of his own CrossFit gym and has more than 10,000 hours live training experience. His marketing experience goes back to 2016 when he was a Facebook ads specialist. Since then, he has also run his own business, supporting thousands of athletes to perfect their nutrition. He is currently a volunteer with feeding Tampa Bay and Metropolitan Ministries and voluntary digital strategist with Girls Plus data. Professionally, he is digital strategist with scale consulting, focusing on LinkedIn strategies using AI tools for faster lead generation. What you may not know about him is that he once flew solo. Today's guest is Brian Mortuary. Good afternoon. Morning. Whatever it is there in Tampa Bay, Florida. Brian Mortuary. How are you, man?
Brian Maucere : [00:01:19] Good. How are you? That was, uh. That was some introduction. Introduction there. Yeah, it's it's funny to think that all of that has happened, so. Yeah, Yeah, it's all true. It's all true. It's.
Martin Henley : [00:01:31] It's all true. You know what? I really dig writing them, and I really dig delivering them, and I really think I've got quite good at it. And as I've told you already, they normally take me ten minutes, but yours is so varied that it took me 22 minutes, which is annoying because there was something else I wanted to do before I actually spoke to you. But we're good. Um, okay. So two things. I know you. We've touched on this already before we started recording, but I know you are. Have been concerned about the variety in your career. But there's two things that strike me about it. One is there is a thread, and the thread I think is data and performance, which I think is. I'm What you need to know about me, Brian, is I've got issues. Okay? So basically, what this very often ends up being is like counseling for me and my issues. Um, so I think data and performance is. Is critical to to effective marketing. That's that's what I think. I think the industry thinks that data is critical, but they don't necessarily think performance is critical. But but I do and I would imagine that you do, given that you've been so busy with data and performance.
Martin Henley : [00:02:50] The other thing is about this is that I've often told people that running a marketing agency or providing marketing as a service is a little bit like gym membership. So when you engage with them, they're very excited and they're going to do whatever it is they need to do and they've got their goals and they're buying the kit and all of that stuff. But then three weeks later they'd rather sit at home and eat cake is what I've come to realize. And I mean, it is this really is for me, this is my experience. I ran an agency like I won a thousand customers in nine years, nine years. And that's what I learned is that people present like they're really interested in being really successful in their business. But then when it comes down to actually doing the stuff, they don't really fancy it or they just really want to do what they want to do. They want to do it their way. But I'm guessing that this is the case because I don't have experience of of coaching people to be fitter, healthier, lose weight, whatever. Yeah. How how right is that gross assumption that I've made repeatedly for probably two dozen two decades?
Brian Maucere : [00:04:04] I think it's a good analogy. I think you're right. People you know, obviously we we see every year with the big pushes, the New Year's resolutions come in and gyms get really full. And so you have your, you know, your $10 a month gyms and their entire goal is just to get you while you're super hyped up. And then they're really, really counting their entire business strategy is counting on you not showing up because they that's how they're going to stay afloat for $10 a month. And by the way, they couldn't possibly hold or, you know, cater to all the people who actually go to that gym. And then you have like the gyms like I had. So I had a CrossFit gym, opened it up in 2011. And, you know, our goal was to get people to come back every single day. And you know, what you're saying is true, though. You get people who come in the door. At that time, it was it was gaining.
9 май 2023
