Hi guys! On this episode of my series, UX Exercises, we are going to talk about Empathy Maps. More specifically, when to use them, what clients this works best for, how to facilitate one in person and remotely, and a bunch of other tips I've learned along the way⭐ Also, sorry about the aspect ratio - I'll have it fixed for the next video. See you next time💖
Developed a complex product a year ago. I integrated empathy interviews and empathy map into our product dev roadmap. Truly helped. The product is currentlt our strongest revenue driver.
Lol I actually really appreciate her speed, but that's probably because I usually watch tutorials at 1.5x speed :p. Also, I like how straight to the point she is 😍
Hello, yes there is a difference. From what I understand: An empathy map is the tool that helps you understand the customer's perspective on the app (i.e how they interact with it) and a user persona is the profile you make from researching who the user is as a human being (their likes/dislikes/problems/sometimes cultural background/how they use tech) so that you can design an app that they will smoothy use. But the user persona differs depending on your goal. If it's for app design, it will be different from the user persona you make for a marketing campaign and so forth.
Very good explanation but why so fast? I see this a lot on RU-vid where presenters are speaking at ungodly speed and I spend the whole time rewinding and trying to figure out what was said. Ifitwaswrittendown,itwouldlooklikethis. I mean, sure, I can figure it out but if the idea is to keep the attention or something, I don't get it. I skip over people that I know use this tactic because it's too much work to get the information I'm looking for.
Hi Charli and thanks for this great informative video. Do you have some tips or video on how to create presentations in Figma? I find it a bit too time-consuming if I do it so I think this means there is a better way :) Would be great if you have some tips on it, thanks!
hi Sofia! ohh that's a great idea, I don't have a video on that yet but I've definitely had to learn a few tricks to pull one together pretty quickly lol I'll be sure to make a video on that and share ^^ thanks for watching
