Valuing the Customer 

Peter Fader is an exceptional teacher!

Great insights, Peter is a great teacher.

I am here because of Coursera ... I think this absolutely insightful & it's about time to formalize Customer metrics to Quarterly filings ... We all have seen that DCF's method of valuation is nowhere close to companies Acquired Or Traded. Intuitively everyone is looking at Customer Metrics. Great Work ...

Coming from Coursera, good module. I'd rather stick with this video though, just looking at the Excel gave me headaches lol

Thanks to Peter Fader, Great insight, He is such an excellent teacher with vast experience

Let me save you 23 minutes of your life. The summary is: "CUSTOMERS ARE VERY IMPORTANT".

i was here from coursera, mr. fader talks about customer centricity and CLV from his book and the course :)

Why Dish - would you find much more interesting data from web applications e.g. from App Annie or similar?

You had me until you talked about having the option to capitalize customer acquisition...just a dangerous and slippery slope