Vanilla Ice on How He Became Rich, MC Hammer Falsely Portrayed as Being Broke (Part 11) 

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Vanilla Ice is smarter than I thought. With all the pressure he had, salute to him for still be standing today.

When someone says "stop" you either think hammer time, or collaborate and listen

He didn’t mention his contractor and home flipping biz .

When I was 15 years old in 1996, I saw a tv show about Vanilla Ice and how he was running an extreme sports store in Miami. I called information (411) in Miami and got the phone number. I had to do it that way because the internet wasn't the internet back then. I kept calling the store asking for Rob. Finally, he was there and I got to talk to him. I remember him asking "who is this?" I said oh I am just a fan! So me, a fan he didn't know bothering him at work... But he was extremely nice to me. He talked to me for a short while, and I asked him about the music he was working on. I never forgot how nice he was to me, just over the phone. I have told many people about how good he was. Thanks Ice! You're the man!

I hope one day Vlad do an interview with MC Hammer!

Vanilla is So humble and such a reasonable down to earth dude ,, he's alright

MC Hammer will tell you he isn't broke....Instead of having 50 million dollars he now has 15 million dollars. That's not broke lol.

A lot of people don't understand that millionaire broke is not the same as normal person broke.

Wow, he seems really down to earth. He’s obviously thoughtful and smart too. Never thought I’d see that in him.

The freedom you get when you’re money is secure , look how healthy and at peace he looks 😂

Hammer still ballin..he owns a tech company and still does music and tours

Vanilla Ice looks like 70% of the white dudes in Florida. 😂

I saw vanilla ice when he had his nu metal band at Birch hill in New jersey in the late 90's. He was dead broke in an RV. I'm glad he's in a good place. I wish Vlad talked about this era because he went from 100 to 0 real quick way before vh1 in the early 2000s. Vlad glossed over the mid-late 90s when he was in dive bars. He was great live but we have a huge gap in this story and if he did his research this would be fascinating.

You gotta respect Ice how he’s handled his money ABSOLUTELY RESPECTS 👊👊

joe smith was the number 1 pick in 1995

Throughout this interview it's clear vlad likes vanilla ice way more than vanilla ice likes vlad

His song was/is successful because the lyrics walked the line. Rap tells a story and his story reached the masses. His lyrics were right under the line. In stead of bodies fallin his lyrics had shells falling on the concrete.........The girlies (were) on standby...Waving just to say, "Hi" Did you stop? No, I just drove by.........He told the same story without offending anybody.....That's why its a rap anthem.... Raps breakout anthem was Rappers Delight......same formula

I live out in a small town in East Texas, and Vanilla Ice is from this area, and has performed at our local fair a few times. My then wife, her best friend and myself, were dancing, getting hype, and signing along word for word, our kids were embarrassed of us, but we had a great time.

These vanilla ice interviews are so lit 🔥🔥🔥

Great to see a crazy Superstar story with an actual happy ending, so rare. At the end of the day, and despite all the hate, Props to Ice for being a real one.

He became rich because he was smart with his money. He knew that this is about the long game he invested. He invested smart. He knew what he was worth. He knew to get the rights and to own his music all of it

MC Hammer got paper and smart business man

This was actually a good interview

vanilla ice is a really cool dude

Sir Mix A Lot said a long time ago publishing is the route yiu wanna take and look where he's at.

Can't wait for the full release of this interview

keeping it real as always VI

First concert I ever went to was vanilla ice and MC Hammer opened by Xscape!!

When Vlad says Andre Rison and Vanilla Ice shakes his head like “glad that ain’t me” 😂😂😂💀

Shout out to vanilla for not being petty like Vlad 😢💯📌👑👊🏻👊🏽

I've never listened to this guy's music by choice because I thought it was corny, but I do like and respect him as a person. He's always struck me as an intelligent person after I saw him in an interview YEEEEEEEEARS ago with either MTV or VH1.

Right on !

Jump Around by House of Pain is the 90s hip hop anthem

id love to hear ahammer and ice album, old school and touring with old school dance moves

People thought Vanilla Ice went broke after he sold his mansion in Miami, but it was a good move that allowed him to diversify and preserve his wealth before the next leg up.

When Vanilla came out in 90, he was saying he was from Miami, an he went to school with Luke, at the time Luke Skywalker!, Once someone exposed his Dallas school book picture, he started backpedaling quick!, But we didn't give a damn , that he lied!, The boy music was slapping!!!

@1:48 They thought he'll end up like MCHammer because they didn't like his music, not knowing he had other tricks up his sleeve through investments.

the song he made with Rick Ross is 🔥🔥🔥🔥

After Jim Carrey's performance on "In Living Color," Ice probably decided a career change was in order.

Annoying that Vlad got so offended about the MC Hammer comment that Ice had to spend so much time coddling his feelings and distracting from the interview.

the song was a hit due to the sounds, tones, beats, rhythm and the harmony...and a particular hertz vibration...

I grew up in the same town as Hammer, his oldest son was on my basketball team and Hammer was a quiet guy. They live in a super nice neighborhood. Hammer definitely not poor.

MC Hammer was an Angel Investor in Twitter, Facebook and AirBnB and other Tech companies.

Who remembers when vlad tried to have this same convo with warren sapp and sapp wasn’t having it…😂😂😂😂 woah woah woah I said I’m good vlad ain’t know what to say.

Lol !!! Vlad was like "I interviewed Joe Smith" and Vanilla Ice was like, "who?" Lol !!!

See Ice face change when Vlad told him Joe Smith wife opened a OnlyFans behind his back....? 🤣🤣🤣🤣

Ice T was a Legend man

Ice is a real one.

Most ppl that achieve fame will never stay broke unless they don't learn from the mistakes that caused them to go broke the first time. They will always have a big fan base and can use that to make money from different avenues. Mike Tyson, MC Hammer, Scott Storch, Fat Joe, hell even Elvis all went broke at some point but all still ended up in the top 1% financially. There's lots of wealthy ppl that share the same story

He invested early. He was smart about what cars to buy and did very well. His busines makes him a stout living and it's on TV.

Very SMART guy!!!!

What part of the bay is vlad from?

straight from vanilla ice, vlad is the biggest fluffer on youtube

For all of you If sat probably Youngins 30 and under who keep asking why didnt they go more into his investments it's because they are well known he has even had TV shows about his flipping houses, He bought tons of real estate He still buys basic homes and totally tricks them out by the time hes done they are mansions in some cases and He owns a motorcycle shops and im sure other things he keeps secret, no millionaire gives all their wealth info away cause its no ones business But he gave us 3 music and all the movies cartoons and everything he had in the 90s as well as his pub, Real estate and his bike stores.

Waterfalls is the song of the 90s easily.

Vanilla Ice is still number 1.

Vlad thinking about that story from MC Search and didn't want none of that!

Vlad was always skeptical of Vanilla Ice. I'm glad he did this interview.

House of pain in 90s jump around was huge and still is same as ice ice baby to this day.

Vanilla! He my hero this man

Lots of respect for you bro!!!

Ice ice baby would not have had such an impact if he hadn't sampled Queen's underpressure.

I do feel bad for him. He was clearly used as a pawn in his career against black people. When he himself appreciated and loved the culture

I remember listening to the radio when this song first came out and so many people kept calling and requesting it that they actually had this big deal where they had a countdown and played it 99 times in a row! 😂😂😂

"Vanilla Ice on How He Became Rich?" all that with a one word answer: PUBLIsHING haha.

I just heard he brought his publishing that's it, then move the attention to hammer🤔

I saw a video with MC Hammer, he said "I am broke, but not the kind of broke you all think." I am broke compared to what I use to have.

As great as it is, didn’t it originate with the fraternity brothers chanting “ice ice baby, the Green and Gold?”

Whenever people hear a certain celebrity is broke, it doesnt mean broke like they have to have 9-5 job or live on pay check to pay check. Them celebrity broke and you broke aint the same😂😂😂

Dude is a legend and seems like a normal human being

Impactual

Idc what anyone says about this Vato. Both his music and his video was dope af

Anthem for maybe 90/91. House of pain's jump and Nirvana's Teen spirit put you on the back burner.

I think one song I would put up there with Ice Ice Baby in terms of songs that had really big commercial success and crossed over with Whites who probably weren't into HipHop is Coolios gangsters paradise and Sir mix alot baby got back & maybe tone loc wild thing. I grew up in a Predominantly white community and trust me, those songs were huge lol.

Vanilla ice is a Scorpio, he knows how to win even though the world will throw everything at them. Look at Diddy 😂

I’ll never feel bad for athletes going broke. They can literally take take the smallest percentage of their salary and invest in real estate and make passive income for life by renting out properties

Dude was broke. He started driving heavy equipment and did the blue collar stuff. Now he lives the American dream.

A handful of these rappers if they're very lucky will have a year or two where they'll make major coin; maybe 10 million a year and they'll have the lifestyle to match. Then, suddenly they're no longer hot anymore, people move on and those rappers the following year may "only" make 2 million dollars for that year. They're still rich by most peoples standards but they've already got used to living and spending like someone on 10 million. There's a big difference in the kind of lifestyle you can have on 2 million a year vs 10 million a year. That sudden drop in lifestyle can be very tough for them both mentally and financially.

He was the white MC Hammer. But salute to both of them because they both are legends who been thru alot and managed to make it to the other side and still get money to this day

Smells like teen Spirit by Nirvana, is the anthem of the 90's

Smart guy💯

this conversation made me a little uncomfortable.

I don't think ice ice baby is an anthem. I loved the song then and now. Everyone knows it. However, I doubt it's an anthem .

Vanilla Ice and MC Hammer will always be linked together as the two men most responsible for launching the entite genre

Vanilla Ice *VERZUZ* MC Hammer What’s up Swizz Beatz 👀

Yo VIP!

Watch Mc Hammer be a guest coming soon!

Rice rice gravy

he is really cool =)

Vlad don’t want beef with Hammer. No, no, NO!

Ok but how did he become rich, other than publishing???? What other investments did he make????

goat

so publishing as in newspapers and magazines?

he sure is impactual 😄

Kids these days don't realize just how big Vanilla Ice was in the early 90's. I was in 5th grade when he came out, and I swear, every kid wanted to be him. Also, take into account that there were only 2 music channels on tv, radio play was everything back then, and there was no internet, Vanilla Ice was basically crammed down your throat whether you wanted it or not. For better or for worse, Vanilla Ice played a huge part in getting white kids into rap and creating W-g--r culture in the 90s.

Man Vlad that was annoying let the man speak. He answered your question with "music publishing" and you never let him explain it.

Ice ice baby !

Homie has always been a winner! 🏆

He's doing a whole lot better than Sug Knight and his crew!!!