Vestaboard is comprised of 132 character modules - each character module has its own housing, sensor, motor, and 64 beautifully printed flaps; as you can guess, the cost to produce a single module with those components is expensive and 132x any number starts to add up quickly. On top of that, Vestaboard is powered by one of the largest PCBs in consumer electronics with over 2,000 electronic components. Vestaboard is built inside an elegant aluminum encasement with a removable frame. With over 14,000 moving pieces (8,448) flaps, it's an intricate product to make and ensure it is built to last for many many years, which we believe we have done. We hope you have a chance to see it in action in person, as we do think people who see it appreciate it even more and better relate to the price!
