VINTAGE 1956 COMMERCIAL FOR THE 1957 CHRYSLER FAMILY OF CARS 

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My dad worked for Chrysler at their Highland Park headquarters in 1956; when a designer friend unlocked a door, and took him into a room to see the new `57s, he told me it practically took his breath away!

Its impossible to stress enough how revolutionary these cars truly were- they were nothing like anything the world had ever seen

The new model releases were a big, big deal. As a young boy I was completely mesmerized when they were announced to the public!

In the commercial they're all new. Today they're classics worth millions.

Love the old ads The cars were beautiful and each had personality

Looking at them in comparison - the DeSoto seemed to have the cleanest lines...... love how the music gets downright regal when the Imperial is rolled out.

Enjoyed seeing William Lundigan in this commercial. He hosted Climax during the 50’s. I think this was taken from one of their broadcasts. I would have been 11 years old in 1957. Loved these cars.

Live television - you gotta love it!

Those were the days! Can't get that excited today! Sad!

Yeah, there were still a few of them around when I was a little kid growing up in the 60s! '56 boomer here ! ✌

**PLYMOUTH**DODGE**DeSOTO**CHRYSLER**&**The Exclusive IMPERIAL** !!!

NICE VIDEO REALLY ENJOY OLD COMMERCIALS ANY MORE OF THE EARLY 50S

What amazing commercials with the Forward Look, class, and quality!

Even choirs sang and got excited!! 😆

nice video

I'm bragging! I found a '56 (October Baby so really she's a '57) Chrysler Saratoga. She's no Christine, but she has the same front end! And her fins are just WOW!!! No Rust!! Some dents but easily fixable. Her chrome all the way around is Perfect! Bumpers are strait as is the frame. I have to reassemble the engine but that's good because I know it'll work when I get it all back together. She is a push button Automatic and the entire car is black, but the roof's paint is completely gone so planning on possibly painting that red and doing red on the fins to match. I do want to keep her as original as I can, but I can not escape having to repair what really needs it so I'd rather sacrifice some originality to preserve her for the future. The old lady is selling it to me for $1k!! I also named her 'Bettie' in honor of Bettie Page :) Rockabilly and Hot August Nights.. here I come! =D UPDATE: I wrote this when I knew nothing lol! My 57 Chrysler was actually built in Los Angeles in September of 57. Much has happened since my first comment here. Now have a 57 Plymouth Belvedere too. Love the Forward Look cars :)

We had a 1957 Dodge like this one and always had brake problems, not to mention rust issues.

1:15 DID HE SAY 93 MODELS?!!! HOLY SH*T THAT'S ALOT!!!!!

Christine !

Chrysler automobiles were so far ahead of the industry in their engineering and styling, yet the 1958 recession hit Chrysler the hardest of the "Big Three".

Torsion Bar front suspension was used in Chevrolet light trucks from 1960 through 1962. And it worked great. Must have cost too much for Chevrolet to bother with.

Oops! The dangers of doing complicated commercials live. But regardless, yes - "Compare the fins. Those fins! They're the keynote of our styling leadership. Styling that others are trying to follow." True!

I wonder what they people in this commercial are doing RIGHT NOW! They probably passed away but maybe not?

Wow

The Future!!!

1957 DeSotos are the most attractive cars ever made, anywhere. That is a fact. The styling really was exciting for the '57 Chrysler Corp. cars, but unfortunately they were so popular that they quickly sold out and were hard to get. And even worse, their quality was inferior.

Classy commercial that you don't see today. And the DeSotos had the best styling and the Imperial was top notch ugly. Look at the auction values of DeSotos lately!

TV Toy Memories You are so right todays Cars are just cheap Junk, no Class.

'Tis weird when they show the '57 Chrysler; the headlights look exactly like human eyes. Is this my imagination, a coincidental illusion caused by the film lights and camera angle, or was this mechanical anthropomorphism set up deliberately by the makers?

If their quality had only matched their beauty, Chrysler’s story would have been so much different. Unfortunately poor quality met a recession in 1958, and Chrysler responded with the ugliest cars ever made in 1959. I’ve spent my entire life fascinated by the 1957 Mopars. The 1957 Plymouth is one of the most beautiful cars ever made, closely followed by that year’s DeSoto. Dodge was a bit overkill on chrome and spaceship inspiration, Chrysler looked like DeSoto’s plain sister and Imperial was a lot to take in. Just the same, I love them all. It would be 1963 before I would admire Mopar design again.

Big

I love the styling of these 50's cars. However, they cannot even minutely compare with modern cars with modern technology, economy and safety features. These were rust buckets. Here in Ontario/Quebec they would rust out in 3-4 years. Engines weren't too bad, but the rest of the car was shot. Still beautiful styling though.

They were all ugly rust buckets.