Visiting a comatose planned giving donor 🫣 

Ethics + fundraising dilemmas.
Remember that time you came across a contact report that made your eyes bug? 👀 We've all been there. But boy howdy, we're chatting through one example that had us questioning how/why they exist and how to cultivate with honor.
👊Punchline: Contact reports exist to show how a relationship is evolving. As you're reporting, remember personal ethics and dignity in our profession.