Hey Henry! This is probably the best video on GTM out there! You've broken it down to the last second and having an actual product for context just made it all the more easier to understand. Cheers!
This was so well explained and the use of an actual product made it so much easier to understand! Thank you! I'm interested in the point you raised about the GTM for B2B and B2C being different due to the fact that B2B is more sales enablement driven. Can you please make a video about developing a GTM strategy for a B2B software product?
Thank you Henry!! Your content is always so succinct and extremely helpful. I've used many of your videos to help educate myself on how to market my start up and feel confident knowing I'm at least on the right track.
Henry, thank you for the instructive video. I recommend including the slide link in the description for enhanced learning. Looking forward to your next video, where you explore the pre-launch phase in depth with examples. Your dedication to education is commendable. Keep up the great work!
Mr Henry, the format you share is sooo simple and easy to follow, thank god I finnaly found your channel. I wish you the best for your every step you take because you help alot of people with your videos. Cheers!
This is good summary. I was also looking for honorable mentions to items such as licensing, pricing, product positioning, competition, customer support etc.
Hi henry, i looking for similar kind of video to"build a finance modelling from scratch in excel " for a startup to fund raise. i though of asking you that help. kindly share or suggest me such video or channels which impressed you to learn. im asking you this help after im done with searching with my little skills. pls help! @@thetechpmm
Extremely helpful video!! I would like to learn more about how you find and structure sponsorships with influencers- perhaps using the educational app example from this video
This is such an awesome video! Thank you so much. I love that you have an example for us. It helps us understand a lot more and be able to follow. Thank you!!! 🤟
Hi Henry, this video was really great, thanks for doing this. I’m a Google PM that does PM interviews… unfortunately for everyone else, the bar has been raised and everyone’s interview just got harder!🎉 (its a joke) In all seriousness, anyone studying for a PM interview should use this as a guide for how to do a GTM strategy.
What about budget allocation for each of the activities and tracking expenses for using e.g. Fiverr freelancers and influencers? I imagine you'd have a specific amount allocated for rolling out your plan that you'd have to report on. How would you go about managing that? I really enjoyed this video and the execution plan, but I feel that the financial side of the GTM strategy is missing from an otherwise great series. Would love to see a video on that. ☺
This is super helpful. Really simple, yet thorough and easy to implement. Question: is there a recommended period of time for pre-launch phase? We are ready to launch in about a month.
Hey Henry. Do you have any suggestions for a reduced version of this for someone going to market with a side project? The tasks described here are seem to easily be a full time job
Hey Henry! Great content! Keep up! I just wanted to know what kinda dashboard you can set to organise everything and keep track of the KPIs we use for each channel and actions? Thanks
best way is to use native analytics platforms (ex: Google, FB, RU-vid, slack) then pull all the stats to aggregate in a single spreadsheet or custom dashboard
Nice video! Like the layout and the plan, but im curious from a PMM perspective how and who should be executing on these individual apects and what the resources are in terms of that - for example it's simple to say we'll use guest bloggers and influencers to promite organically, but for a pre-launched product from a small startup that is much easier said than done. I'm also curious about how or if you determine budgets and performance targets for the paid aspects that you include!
@@thetechpmm Yes, please do one on the execution. You’re one of the few people who actually gives tangible examples of the work - can’t tell you how valuable that is! So thank you!
Nice video and insightful template for GTM But I have a questions, do you have any frameworks or strategy when KPI is not achieved after post launch i.e. kpi is 10000 users signup in 3 months but after 2 months you only got 90 users or something like this
Good video, but your reliance on FB groups isn't realistic. Too many people tried to do this and most admins will remove you for linking to your own content.
true but it can work if you start by contributing to fb group, then organically bring up your content down the road (and only share link when people ask for it)
