Hmm. Looks like just another giant Awareness Ribbon to tell us what to think. I can see Library Tower (US Bank Tower) reflected in the building across the street from my flat. I used to think it was cute to see it light up red and white for Valentine's Day, green and white for St. Pat's, etc. In the last few years it just makes my eyes roll. The building's crown (subtle name for it) went purple to worship the queen on her birthday last year. It was red, white and blue to celebrate the first Paris 'terrorist attack' as a visual reminder of terrorism. Whoops, had I forgotten about terrorism for five minutes? Not if Library Tower has its way- Look, L.A, It's terrorism!! For the entire month of "Pinktober" 2015, the crown was bright salmon pink to promote and perpetuate the disease of cancer. Let's be honest, no one looks at a pink item and thinks about curing or preventing cancer. When we see pink, we think CANCER. So the tower was screaming, "Cancer, cancer, cancer!" for a month.