WATCH WAKING with Pierre-Yves Donzé: Rolex's secrets of excellence

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In the watchmaking world, Rolex symbolises the essence of Swiss watches: exceptional quality, high desirability, and many secrets. Since the inception of this brand, there has been no academic research done on its strategies, and only a couple of books have been written on its history.
For the new episode of WATCH WAKING, we met with Pierre-Yves Donzé, professor of business history at the Graduate School of Economics, Osaka University. He is the person who studied the phenomenon of Rolex and wrote the book “La Fabrique d’Excellence” (The Factory of Excellence), revealing the truth about the strategies of the brand, its business model, and its rise to the horological Olympus.
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Опубликовано:

13 май 2024

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Комментарии : 8

@Jungleman707 Месяц назад

Pierre-Yves is mistaken. Its Wilsdorf himself who started the advertising of Rolex as the watch of choice of exceptional people, give giving a gold watch to Guisan, to Churchill and Eisenhower, back in the early 50s.

@HRM.H Месяц назад

One of the least talked about marketing strategies in the watch industry is fake scarcity. One of Rolex's main strategies. That whole facade broke down when the cryptobros and flippers quit doing backdoor deals.

@Finn-FrenchGaming Месяц назад

Congratulations to the silver! I do not watch myself, but I usually say I support Switzerland when people ask me about ice hockey.

@renatow.6262 Месяц назад

Interesting topic and great expert with PY Donze. If only the host Elizabeth would avoid starting a question with "Yes, but...." Try to get inspired by other podcasts (Scottish Watches, OT Podcast and others). The execution (sound quality, background noise) and "conversation-flow" has room for improvement, but great to have access to these experts and congrats for content-creation of substance and knowledge!

@WATCHESTVcom Месяц назад

There's always room for improvement. Thank you for your feedback 🙂

@nolinchitnis Месяц назад

I have lost all interest in Swiss watches. I remember in 70s and 80s Swiss watches were affordable and attainable. My mother had a Camy and we had a Rado and some others. Then the 'Swiss Made' hype jumped in and prices jumped to levels beyond attainable. I saw one comment on artificial scarcity and I remember when I was in Zurich or Luzern every jeweller or watchmaker had Rolexes in stock.

@davidjb3671 Месяц назад

Somehow podcasts don't work on RU-vid, especially when they're talking about something where the visual aspect is all important. What's the point?

@WATCHESTVcom Месяц назад

When discussing watches visual support is very important. However, on business topics, such as this one it's less necessary. But your point well taken.