WDIV News update and station ID 1980 

This guy is no burgundy. He is a class act.

I remember Mort from his days in Philadelphia when I was growing up. He was my favorite newscaster back then, and certainly no buffoon. I also remember when he broke his leg after coming to the aid of a motorist involved in a traffic accident near his home. He was a class act then, and he's a class act now. And I have a feeling he truly enjoys Ron Burgundy.

You stay classy, Detroit!

The character, Ron Burgundy, was based off of this guy.

January 4, 1980. Dodge Main closed, Carter threatened to boycott the Olympics (he did) and the Red Wings beat Atlanta, 6-3.

that commercial made me miss my bed

and at first I thought the commercial WAS Mort, maybe describing a murder scene, like a 70's era Dateline NBC.