Recent video which is just me talking about something I'm interested in, as I would to a friend: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-0L2sKZxAC6s.html - it's doing pretty well which I find very encouraging. It's not "going viral", but I think this may be what it looks like when the right people find your stuff.
I like what you are saying. And I hope being authentic and real will elevate content. Sadly, AI trains itself on available content. The more authentic and real we are, the more seemingly authentic and real AI will become. AI is like a child watching and learning from a parent. But you are right and I love your vibe. And I hope the good guys win in the end. P.S. Shane, I think I'm kinda trying to do the same thing within the coffee niche.
@@CoffeeShowcase This might not happen, actually. Or at least, I think it will play out differently because: there's already a problem now with training AI models because so much of the content out there is AI generated. And AI models trained on AI content deteriorate rapidly. So the only way the more authentic content can be fed into the models is if there's a clear way to distinguish the authentic stuff from the AI stuff. Which means there'd be an effective "don't show me AI stuff" filter, which then changes the game again.
@@shane.melaughThat’s an important insight. I definitely agree, however my concern is less about the frontier models than it is just other people scraping our original ideas and content, and using AI to chop it, mix it, and feed it to their audiences. I will say, “Audience from Scratch” is a significant help here. It’s not just the content, but the entire package, so to speak. But there is still the problem of other people stealing original ideas and content at scale and repackaging it. As for the deterioration, I don’t think we’ll see that in the frontier models. Companies like OpenAI can always revert to a previous model. But more importantly, I think the big AI companies have moved well beyond scraping the web, and are now deliberately chasing and making deals for proprietary data in specific fields, as well as synthesizing processes and workflow data (input data rather than output data). They’ve also moved in large part, beyond text and are tokenizing audio, video, movement through robot tele-operation, perhaps sensory data and who knows what else?
@@wonmoreminute Interesting thoughts! I hadn't considered all of this. I'm really curious to see how things will play out. I love to speculate, but I'm also aware that whatever I imagine is probably wrong and things will play out in ways I didn't expect. What's certain is that we live in interesting times. 😄
Engagement is "interacting by getting attention." AI is getting better and better at it, and it doesn't matter who or what creates the content as long as it gets your attention. However, what will differentiate or stand out from the crowd will be "original content created by humans," and the problem will be demonstrating that it's made by humans.
I wonder how this will play out. It could be that there is an authenticity gap that AI will struggle to cross for a long time. But right now it's hard to tell because so much human created media is actually algorithmic media as well. E.g. the typical Netflix movie isn't really a product of humans, it's the product of analytics.
3 дня назад
Thanks Shane 🙏 I’m already in your newsletter 😄 hmm.. Your video made me want to know, how do you actually create content or come up with the idea of a content piece, that is not general but authentic? Maybe you’d answer this in another video. Cheers, mate
That's a great question and so relevant to this video. Because I think that what content you consume makes a big impact on your creativity. For me, the formula for creative ideas is: reading good books + experimenting with what I learn + taking long walks + getting the ideas out of my head. Indeed I could make a video about this.
Liked this video a lot Shane. Interesting to stop using lead magnets to lift up the “quality“ of your newsletter subscribers. Is it for you also nonsens to ask viewers “to subscribe“, “like“ and “share“ your youtube video?
I think so, yes. Apparently, it makes a huge difference. Asking for likes gets way more likes. Although I suspect that the most dramatic case studies on this come from content that is made for very young kids. And a lot of "how to succeed on youtube" stuff really comes down to how to make content for young kids because that's the majority of the audience. So even when I see stats about these things, I take them with a grain of salt. I do believe that having subscribers who don't watch your content a lot does more harm than good.
Thanks a lot for the new perspectives. The speed at which technology is advancing is already overwhelming for many people. The answer to the question "What is really important to you?" will be crucial in not getting lost in the algorithm.
I really like the "curation" approach. I feel like building a library of content that is small but everything in it is fire ... that'd be something worth achieving as a content creator! Plus I have seen that work a lot of times already. Many channels I follow have very sparse upload schedules but when something drops it's full of "honey, (insert name of channel) has uploaded again" comments.
Miraculously the algorithm sent me to your video! 😅 About not trusting the algorithms so much. 😊 But I have been on the journey to curate my feeds for some time now. So the almighty AI knows, and might even have predicted that I write this comment. You present a very thoughtful approach to curating the input that ends forming your thoughts. Thanks for this. Do you know other content creators or sources that would educate teenagers about the importance of his?
Thanks for your comment! Sometimes the algo does serve us well. I've found that on RU-vid, I get good recommendations when I almost never visit. Like, once a week or less. Regarding your question about sources for teenagers, @struthless comes to mind. Also I would say that the documentary The Social Dilemma is required viewing. A good way to understand the basics. I also generally believe that the kids will be alright. Being addicted to a little screen is super cringe and I don't think younger generations will do it as much as millennials. They'll probably find something even worse lol
Good vibes. God!!! I needed to hear this reflection. I've been down for several days thinking about this point we're at. AI and the whole revolution it represents and how this can dehumanize us. It's quite a challenge to create this type of audience but I agree that if you can leave a positive mark on humanity, it's the only way to achieve it.
It can all seem a bit scary, but remember: if you don't control your information diet, you'll see loads of bad news and gloomy predictions. Not because those are truthful, but because they get more engagement!
I agree with you, Shane! I have thought the same about the future of content creation. In my opinion there will be a big demand for real, authentic content made by real, authentic people. And the demand will be from those people who want to be mindful consumers. So, they will be actually the highest quality leads/customers in overall. And about my own consuming habits I've noticed that I'm not following any social media platforms nowadays. Only being subscribed to certain amount of email lists (like yours) and then coming to see content here in RU-vid, if it seems to be really interesting for me. And in RU-vid I might check the latest videos from the channels that I'm following, but I don't want to see the general RU-vid feed at all. And it's really so relieving to be off from the addictive social media environment! Thank you for deciding to focus on creating high quality content without the attempt to make it algorithm optimized :D
Thank you for your comment! It really is a relief not to be exposed to algorithmic feeds all the time. It's something I just don't want to do to myself.
Shane has always been a guy i've wanted to meet IRL, have a conversation with, and it's *precisely* because he's a genuine seeker, he really *does* want to improve things (himself, others), and he's explicitly concerned about his communication. So much to say here, but...YT comment section is NOT the place to have a conversation of any value at all...Mostly this: The new problem is NOT search -- we are /drowning/ in content (and most of it garbage) but rather "meta" search (as Shane points out) -- How do i find what i want/need/should engage with? How to avoid the doomscroll, consumer-mindset, short time horizon, "gives me the tingles" stuff? This meta-search problem will only grow over time -- How to find the good 10% from the 90% of dreck? Shane then self-corrects and says more like 99%..... How to THINK when the signal-to-noise ratio drops so low? Anyway....RU-vid comment section lol...waste of time ...but i do wish Shane and his Merry Mean all the good luck with their goals -- I know he's the real deal.
Well, the algorithm must have my number. I'm aligned with your thoughts. It's such a relief to me that authenticity is "trending" and sometimes amusing to see some folks "pivoting " to be more authentic. You've given me a lot to think about. I probably ought to curate my intake more carefully. I lean a little too heavily on entertainment. I keep it very real on my channel and am incapable of being overly polished. people are saying that I am posting things that they aren't seeing anywhere else and that is the greatest compliment I can imagine. I admit I started because I wanted to find alternative ways to monetize my art practice, to have the excuse to be generous for "free" (which is my default mode, to give it all away), and still be slightly paid for it. we'll see how it all turns out. Anyway, I enjoyed this video. Thank you for your thought-provoking predictions.
Glad you found your way here! Indeed it's funny to consider a pivot towards authenticity. But I can see it in myself and in other creators I know: the incentives always pull you away from authenticity. It can be very difficult to resist that pull. It happens even unconsciously.
@@shane.melaugh this is very interesting! I don't know that world yet since my channel is so young, but I'm sure the incentives are gonna come knocking at my door too.
