WE ARE! Let’s get the party STARTO!! - 予告編 - Netflix 

It's true that J-Pop has had international recognition since the 1990s and early 2000s, with artists like Hikaru Utada, Namie Amuro, and SMAP making significant waves outside Japan. However, in recent years, there's been a more strategic push to globalize Japanese artists and groups. XG (XPOP) under AVEX is a great example of this modern wave, aiming for a global audience with their unique blend of Japanese and international pop influences. BE and Psychic Fever are also part of this trend, bringing a fresh sound and appealing to a broader audience. NiziU, as a collaboration between Sony and JYP, showcases a fusion of J-Pop and K-Pop elements, highlighting how cross-cultural partnerships can create music that resonates globally while maintaining distinct cultural identities. These efforts reflect a growing trend in the music industry where Japanese artists are increasingly being positioned and marketed for international success, leveraging both traditional and modern digital platforms to reach a global audience.

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