Web Design Prices Revealed 

I think that you said it best Ran. It depends on the person and their work or agency and their reputation. When I was a freelancer my average project started at 10k. The highest project I sold was for 220k for design of their website + their app onboarding flow and development.. For those in the comments that say that these are very rare projects, it's that type of thinking that will keep you in the -5k projects. The thing is that yes, most people would rather spend less money do do more. But if they understand business, then they will understand that it takes real money to make money. If they find that you as the service provider can do the work and deliver with certainty, they will pay what your rate is because it's more expensive to do it wrong with a cheap option, than to pay extra and get a great product in return. It really does take a person that understands the value that we do as web designers to sell it though. We need to sell outcomes and not just websites. Hope this helps.

When I first started, I built my portfolio on projects that were a few grand, then about 5-10K, and now I’m averaging about 15-30K. I operate my business and brand myself as an “agency”, so I think it’s easier for clients to want to pay me more. I’ll be honest - there’s way more talented designers out there. I feel blessed to charge what I do. What I think has helped me with my pricing is having a marketing background… understanding SEO, google analytics, and building sites that tell a consistent story. I feel like design is a huge part of the website, but selling those other components is what is helping me.

I made a few websites for $500, then moved into 1k-3k range and now I will be charging $6k minimum for a website design and development project. I also offer other services like photography and drone photography for my niche which allows me to charge more

absolute gold man! Straight to the point no bullshit unlike videos where people tell you to charge based on the value, rather than comparing which is true and all but they don't really answer the fundamental question..great job Ran!

I started off charging $1000, I've designed and developed 4 websites so far. As of this year I'm transitioning into an agency structure and charging a minimum of 2500 for a basic website. Also going to be including other services like brand strategy, digital marketing and business intelligence. Should be an interesting year.

I was looking for a video like this for months. Finally got one. Thanks, Ran!

I keep searching more things to do with this content, I dropped a like, I saved it into multiple playlist, yet every time I change the browser tab and come back to this I feel I can do more 😂 Thanks Ran, this type of content is so helpful ❤️

This is very insightful, keep up the good work Ran

The agency i work at generally doesn't take on work that's under £20k, with most 'web builds' being around £60k-150k and usually pricing is based on an estimated time rather than fixed cost. We still work basically in a waterfall approach - which is easier to cost roughly up front but I think hurts the general build and outcomes. In terms of clients we don't deal with huge companies, but quite often well established ones in charity, healthcare & legal sectors. Personally I think we charge too much as a daily rate, the time we have on any of these projects is often very rushed and as a consequence I don't really think we deliver good value for money. Saying that most clients seem to be happy enough though. But web design is a fairly vague term. Is it a full new build, adapting an existing site, creating new elements or just a styling refresh. How visually & technically complex is the site? How much content is on the site? What dependencies will it need? Then also licensing cost, CMS costs , Hosting costs etc. Then there is how many stages will be required in producing it? and are you also supporting it after the initial 'launch'.

As someone who's done website for 20+ years, I think folks coming to this video want to see what to charge for a website when branding, etc. is already in place. However, and depending on your cost of living, I'm seeing a lot of folks commenting they are aiming for $2500 as a goal per site - that is on target when your clients are small business and not someone in the top floor of a high rise in New York.

Love this kind of content! 🙌

Thank you for sharing, it's really good to hear I can be charging more for the work I'm doing

Thanks for this. I am looking forward to a new trajectory henceforth.

Thank you, Ran!

I landed 3 clients at $1500 this month thanks to you!

your video intro animation is very dynamic and withe music amazing and beautiful work

Thank you so much Ran!!! 🤟

This is actually very helpful 🙌

So excited to buy your pro design course in flux academy tomorrow. Watched everything before that, like the basics.

Thanks Ran for sharing this informative video. Now I can charge and sell my design on a professional way 🎉

There is the web design and then there is the content or assets that must be produced to complete the site. Often, the client does not have the assets. So the price goes up considerably because as a designer you also must create the assets or hire someone to do those parts as well.

Thanks for the video!

thanks for such content!

Thanks Ransegal, so informative

very helpful thank you!

Thanks this is useful. However without seeing a full brief these costs are difficult to take on board.

This is gold, thanks for sharing

It all comes down to time. What is 1 hour of your time worth? Create a breakdown of costs(wages, taxes, insurances, rent, overhead etc...) and calculate your hourly breakeven rate. Then you can go on and put a value factor to your time to create profit margins. Say to break even you need $ 30/hour. You could go up to $100/hour or more if your're good enough and confident with the your quality of your work. Then you just go and figure out how much time it takes to create the product/service. Et voila.

Love your Vid Ran, thanks a lot. It's nice to see your Community and Channel growing. And just another sidequestion: Where can I get these fancy acoustic foam mats in your back? ^^

This is probably a tiny fraction of the actual web design market. Most business owners building a brand/website are not paying these prices..lol. Not even close or very realistic. Most clients want to use Squarespace, wix, or some other bs and pay less than 5k.

I charge 1000 minimum for a basic site. 1500 for e-commerce set up. I'm a couple of years in.

I charge around 10k for design and develop but I also don’t accept all jobs.

I am a web developer in wordpress for 4 years, I have charged from 100 dollars to 5000, it depends a lot on each moment and the client who approaches. Sometimes I've done better cheap jobs than the ones that were expensive.

Thank you

The company that I work for charge as little as 600 euros for a full website. I personally develop a website from 0 in about two days. My company is like a website factory and my colleagues are factory worker. Creativity is not a thing

Hello guys, when I first started, I build my portfolio on projects that were a few grand

Thank you for this informative video. Are these quotes including UI/UX from that Web Design quote? Or is it literally only the design?

Interesting to see, clearly there are clients out there willing to pay... I also think this might differ for 3rd world countries. I am currently charging around $1.5k for setup, ui design and development but in most cases small start ups or even medium size businesses aren't willing to pay more that about $800 for a site in my country. But again, it all depends on the client and their needs I guess.

The price do not however tell the whole story. Without knowing the scope of a project and the time it takes to design, the price is just a bunch of numbers.

I'm building out my portfolio. I Charge between $400-$1,500 for web design or revisioning.

Most of my sites are in the $1000 - $2000 range. I only ever had one that was $12000 and it took 2 years to complete because of the client taking so long to work out the content.

I made few websites for 500$, now am charging 1k - 2k per website.

Me roughly around 3k++, but yeah also been working on 10k-20k web projects.

Usually £4-15k for the website and around the same, maybe a bit less for the branding over here

Thank you for sharing your insights about pricing, I must say I am impressed by those 30k websites I wonder what they look like.

Hi, I'm new to web design and I have a few questions: 1. What exactly does a web designer do? 2. Does a web designer code a website or just designs it?

Damn I definitely need to raise my prices now 😭🤣

What should be the hourly rate for a freelancer??

Would be good to know what the client went for in the end. The high prices on some of these quotes would seem to be a lot for a start up??

This is for development work, so not really doing much design, sometimes being a bit creative, but not much. Normally, around £45 an hour, do sometimes do set rates, but a majority of work is "shit this needs fixing asap"

Great video! Can I sell high priced websites without going to college?

Because I've been so scared of charging a lot of money for my websites that included branding, website development with WP, site maintenance, social media content creation p/m, video editing, etc. For maintenanace my agency (2 people) charges $100, we have three web creation prices $240 for basic, $300 for 7 pages max, $360 for e-commerce with 10 pages. After watching this video I now realise how much I've been undercharging ourselves. And the clients also make it difficult for us when it's time for payment. Advice?

What programs do you use to do web design?

I am trying to get started as a freelancer and hoping to land my first job. I'm charging $25 an hour because i don't know how long much work it'll take and it's my first project.

When I garduate from College I charge my first client $100, now everytime I remember I cringe hahaha. Now I think that easily I could have charged 3k or more...

Can you share the names of the companies that provided these proposals?

Hello flux studio, I want to ask a question about webflow pricing

Right now creating a website for €200,-. Think I got to scale it up

Would've liked to know which one he went with and what the results are.

Being from a 3rd world, these are prices we can only dream of. If you charge over $500 you better have a really good plan for striking the top of the market clients who btw did I mention its a 3rd wold? so corruption is super high a big company will have officials that'll right out the box just hire a family member or close friend so unless you're that, its super tuff to break in. Might try to up my charges but idk how that'll go. The most I've made was $120 from a project with exactly 8 pages. Did it within Wordpress, they had the logo already or that would have been an extra $5 lol but yea that's what prices are like around here. Cant blame people that take the chance to outsource labor from here cause there's skill and ambition but the market just doesn't care about all that.

Recently, I heard a good Jewish joke apropos when we discussing prices. "Moshe, where did you get such a nice watch. Answer: My father sold me when he was dying."

Which agency did you pull the proposal from with the cycle split into two phases?

you quote the client - not the work he wants

So far i made only one paid website for 700euros, now I am making my second one for 2350. I am using webflow, and in total i made 3 real websites.. i did a One year web design course. Do you think i am charging the right amount ?

Um........nope.

$1000 for the cheapest???? Heh. Good thing I can make my own website--including logo, design, blahblah--the whole shebang. Lol.

Lol I'm charging way less than I should

LOL these are "too big for your pants" agencies, REAL LOCAL web design ranges from simple page: 200 usd to 800us ecommerce. if a local agency is charging you more, you are being ripped off, just hire a freelancer and say what your budget is

I don't buy those 5 and 6 figure quotes. Coke aren't paying that for Chrissakes and their sites are about as big as they come. It would be better to take different sized projects and, after going through the work involved and time spent, then present costings rather than final billings.

FIRST LIKE COMMENT!

Who buys this startups?

I've been working as a Web Developer/Designer in our Company for almost 2 years now. My role is from scratch to finish (from research to development) and the only programmer. Seeing this makes me want to kill myself as I am paid less than $3,000/yr :)

2nd

This would have been more useful if they had been full (and only) web design projects. Clearly some of the prices are for a webpage only, not a website. Very difficult to gain much pricing knowledge from the proposals shown. But thanks for trying.

My bro charges 250$ ususally!

Fix your mic setup! We shouldn't have to hear you swallow and then smack your lips! You are not the only one but I avoid every RU-vidr that does this.