Hi!
I hope you are all well.
Here and there I will talk about other experiences I come across out in the wild and illustrate where I think they could be better.
To be very clear - this is NOT to knock any one company - my goal is to show what can be done better based on many things I have been involved in, and I think as stewards of the future - many of us want AR to take off much more than it has (again... and I'll keep saying it - I've done this since 2011 and there is still a long road ahead... but it gets shorter every single day!!!) we need to keep educating.
I see SO many campaigns that don't even mention that there is a thing to do - or it does but it is so layered with friction that it is perceived as a bad experience.
In this video - I happened to come across a campaign in my own kitchen - and only because I suspected something may be there due to the graphics on the box.
Watch the vid - and know that I am honestly trying to not make the experience look as bad as it comes across - that is at the doing of the factors mentioned.
I don't care if you use WorldCAST - I have stated this many times on LinkedIn and here - I care about what makes the most sense to get adoption and education to get people into the experience as fast as possible - and to let them know something exists.
Thanks for watching. Please SUBSCRIBE for more videos about no-code WebAR augmented reality content creation and publishing for personal and business use.
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6 сен 2024
