Interflora India has been blooming since 2018, transforming the floral industry in India. From large-scale weddings like the Jamnagar Wedding and Alia Ranbir Wedding, Tarun - a tech entrepreneur and angel investor, and Anuja, a former educationist turned floral visionary, share how they’ve built a name synonymous with flowers. From sourcing 82 varieties of flowers globally to working with top designers like Preston Bailey and Jeff Leatham, their expertise shines through. They dive into India’s love for flowers-from loose flowers for poojas to cut flowers in the wedding industry-and talk about flower logistics, cold rooms in 25 cities, and working with 300 local growers. Learn how they manage delicate blooms like tulips and peonies, while handling the challenges of grand weddings.
Watch the full episode of Anuja and Tarun from Interflora India with host Aarti Manocha on The Wedding Podcast as they take you behind the scenes of India’s blooming flower industry and wedding magic!
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(0:5 - 1:14) Highlights
(1:32 - 2:24) Weddings and Flowers Go Hand-in-Hand
(2:25 - 3:30) Anuja and Tarun introduction
(3:32 - 6:08) Anuja and Tarun journey
(7:10 - 9:23) Collaborating with Dynamic Minds in the Industry
(9:24 - 10:32) The Art of Planning a Floral-Themed Wedding
(11:04 -13:32 ) What Goes into Wedding Flower Pricing
(15:03 - 16: 15) The Shift Toward Direct Client-Vendor Conversations
(16:16 - 18:08) Interflora’s Expansion in Wedding vs. Retail Spaces
(18:09 - 21:30) Overcoming Executional Challenges
(21:31 - 23:40 ) How Long Do Flowers Really Last?
(23:41 - 24:54) Unveiling Interflora’s Team Size
(24:55 - 27:10) The Beauty of Indian Flowers
(27:13 - 30:58 ) Natural vs Artificial Flowers in Weddings
(31:24 - 32:50 ) A Star-Studded Celebrity Wedding
(32:52 - 33: 43) Intimate vs Large-Scale Weddings
(33:44 - 35:33) Experience working with well travelled & well knowledgable families
(35:44 - 36:50) The Art of Working with International Designers
(36:50 - 38:40) Last-Minute Floral Tweaks
(38:41 - 39:37 ) Anant ambani and Radhika wedding
(39:38 - 43:37) Creative Solutions for Flower Disposal
(43:38 - 46:13) End of the podcast
26 сен 2024
