Welcome Gym is a gym network designed around the lives of its user and made to be as accessible as possible for everyone. They started by looking at the lives of the people in their communities and building an offering around them so that people felt comfortable rather than starting with a traditional offering and then going after the customers that were willing to pay a certain amount.
In our latest campaign phase, This Can Can is addressing the enjoyment gap which finds that men enjoy being active more than women. In this film, we're highlighting one of the action areas that we believe is key to dialling up women's enjoyment of exercise - 'suitable'.
See how you can do 'suitable' well: www.thisgirlca...
5 сен 2024
