What Does a Digital Marketing Specialist Do? 

thank you so much for saying so!! 🤍

oh good!! I'm so glad it was helpful🙏Good luck on the project!

And even me too

Oh good! I'm so glad to hear that it was helpful. Digital marketing is definitely a dynamic and exciting career path! I find that a lot of people who dive into it end up being a jack of all trades (which can be a really good thing! Even though I don't design websites or create videos as part of my 9-5, I use those skills daily in other capacities... so nothing goes to waste) Good luck as you continue to explore it!

I definitely get what you mean. "Marketing" can be a really broad umbrella that encompasses numerous roles & responsibilities. In general, the purpose of marketing is to drive profit or awareness for a business or cause. Because of that, it will largely include numbers (to prove a campaign's success) and strategy (to drive the right people through the right doors to create the largest amount of profit or change). If you're more attracted to the creative side (such as MAKING the content that is going out on behalf of businesses): then you can explore roles in Copywriting, Graphic Design, Graphic Illustration, Photography, Videography, etc. A Social Media Specialist will sometimes create the content themselves... but often times they will have a graphic designer and/or copywriter providing the content to them to post. Social Media Specialists (like Digital Marketing Specialists) will often focus on strategy/numbers, but instead of looking at paid media, they'll be an expert on the organic-growth side of things (so... when is the most effective time to post? how often should you be posting? how many platforms should you be on? what is the brand voice you should put out on social media? etc.) As you explore, I would just ask yourself: do you want to LEAD with creativity and come in second with strategy? Or, do you want to lead with strategy and come in second with creativity? That can help direct you! Also, just experimenting within the roles themselves and discovering your passions/strengths along the way! As a digital marketing specialist, I do lead with strategy and analytics (65% of my job), but I also have the opportunity to work with my strategy team to name restaurants, come up with new video topics, brainstorm content ideas, etc! All of those tasks do exercise my creative muscles. So long story short: it will vary widely based on the job or position, but creativity will be involved to some capacity.

Hey Carlos! I'm sure you're doing great in the interviews -- in my experience, digital marketing positions can be VERY competitive, so don't be discouraged! I'm planning a new video that will go into more detail about how to become a digital marketing specialist (since there are a few questions in this comment section about that!), BUT: if you believe your experience aligns well with the jobs you're applying for... my best advice is (a) persistence! (b) networking -- is there a friend of a friend who can put in a good word for you? and (c) be yourself in the interview. If you think language is a barrier, you can bring it up in the beginning by saying something like, "hey, English isn't my first language... but I'm really passionate about what I do and I think my experience can really add value because digital marketing is a universal language, and it's one I speak expertly!" Communicate at the start that anything you may struggle to say in English does not correlate to your expertise in the field.

Hey! I wouldn't say there's just one roadmap to becoming a digital marketing specialist. It depends on where you're starting from, what experience you already have, etc. For college students, it might be a good idea to major in Marketing (or some adjacent field) and pursue an internship in a digital marketing role. For those mid-career, making a swap to a marketing agency might be a good place to start. For those more freelance or entrepreneurial, you can self-educate online with RU-vid, Google certifications, etc! Personally, I would start with learning paid media approaches & strategy... having a large focus on Meta & Google properties. The more expertise you have in that area, the more you'll be able to adapt and integrate into a digital marketing specialist role in the near future.

Hey! Well, game design is a far separate set of skills than marketing… but, with that foundation, you likely have a TON of technical knowledge that could be incorporated into the digital marketing world. I would maybe look into positions specializing in website development. You would be apart of the marketing world by constructing & maintaining a client’s website, but it would lean into more of the technical field of coding & design as opposed to using a marketing tool belt.