What Does A Great Cup Of Coffee Taste Like?

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It's a tricky question, but I hope you enjoy the answer.
Written & Directed by James Hoffmann
Co-Producer: Daisy Collarile
Director of Photography: Ben Saffer - www.bensaffer.com/
Production Designer: Charles Whiteway - www.charleswhiteway.com/
Editor: Soufieh - soufieh.com/
Music: ‘Nenia’ and ‘Violin Fragment’ composed by Phillip A. Cooke - www.phillipcooke.com/
Performed by Dahlia Music, solo by Kirsty MacLeod
Movement Director: Stephanie McMann - www.stephaniemcmann.com/
First Assistant Director: Charlie Finnamore
Runner: Karina Woollon
Camera Operator: Will Lyte
First Assistant Camera: Andy Nowley
Gaffer: Kian Altmann
Lighting Technicians:
- Scott Burchell
- Josie Rafter Redfern
- Aaron Rogers
Sound Recordist: Andy Watson - watsonaudio.com/
Continuity: Melinda Barbi
Assistant Art Director: Cameron Seymour
Art Department Stylist: Alicia Thorpe
Props Assistant: Henry Hunt
Art Department Assistant: Arthur V Hall-Jackson
BTS Videographer: Michael Losada
Cast
Waitress: Maria-Anna Kyriacou
Dancers: Nicole Nevitt & Owen Ridley-DeMonick
String Quartet: Dahlia Music - www.dahliamusic.co.uk/
- Francesca Gilbert (Viola)
- Will Hillman (Violin)
- Kirsty MacLeod (Violin)
- Ben Michaels (Cello)
Special thanks to
London Film Studios, and SHL Film & TV - londonfilmstudios.com/
Vicky & the team at Panavision

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Опубликовано:

6 июн 2024

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Комментарии : 4,5 тыс.

@EmileModesitt 21 день назад

Production level: legendary. Coffee information level: can’t feel my feet. James Hoffman: priceless

@3Gee 21 день назад

Hotel: Trivago

@Alanvazquezzzz 21 день назад

Audio: really bad

@MegaChickenPunch 21 день назад

@@Alanvazquezzzz huh?

@davidd.6448 21 день назад

Perfetto

@advanceringnewholder 21 день назад

Can't wait for Hames Joffman breakdown

@phlebas-uq6fv 21 день назад

The first thing they told James Hoffmann was never go full Hoffmann but he did it anyway

@serenastillserena8681 21 день назад

Mic drop!

@kirillarionov123456 21 день назад

I’d say he went full Joffmann

@stevePDx 21 день назад

Kirk Lazarus is disappointed. _"You went full Hoffman mam. Never go full Hoffman"_

@absolutjackal 21 день назад

This feels like the Hoffman version of the format

@jonmeyrick 21 день назад

@@kirillarionov123456 Wrong; full JHoff.

@snazzy 17 дней назад

It’s great to know some people feel the same way about coffee that I feel about Diet Coke.

@o00Starman00o 17 дней назад

Hi Quinn 👋 Seeing you here is like a crossover between the topics I nerd on haha

@brentwalker8596 15 дней назад

That is concerning.

@CraigfromOmaha 14 дней назад

Or even - dare I say it - Dr. Pepper. Truly the nectar of the gods!

@Sorrowgrave 14 дней назад

Honestly if that's true, then it's great. I just think it's great to have a small joy of life you look forward to everyday !

@arquloc0893 6 дней назад

You have a stray "diet" in that sentence dude

@MattGarnham1 17 дней назад

James Hoffman and interpretative dance wasn't on my 2024 bingo card

@leonardo3399 16 дней назад

😂😂😂

@BrianSantero 15 дней назад

Omg omg omg bingo!!

@maximburgman 11 дней назад

I was a bit worried where he was going to take ‘mouth feel’ when the young man and woman approached…but it all resolved nicely.

@silpheedTandy 4 дня назад

weirdly enough, the dancing helped me to understand the idea of mouthfeel!

@luciferdern 21 день назад

I feel with 'interpretative dance about mouth feel' James Hoffmann has reached peak James Hoffmann.

@jamesmatthews291 21 день назад

Shortly to be followed by 'Mouth Dance About Interpretive Feel' by Hames Joffmann.

@nick_cnc 21 день назад

there's a famous quote - "writing about music is like dancing about architecture." I think James took this quote literally.

@kantarjiev 21 день назад

I'm really looking forward to Hames' take on this.

@weswheel4834 21 день назад

That was fantastic. They were just standing there quietly. I was wondering if they were about to be involved in a taste test or something and then that happened. It was like Christmas.

@scottmccaig6185 21 день назад

he had me until the dance

@SwervingLemon 19 дней назад

Can we all just take moment to appreciate that he just pulled off a Tom Scott take but to the eleventh power? One continuous shot, with choreography and set changes happening continuously off camera. Cheers to the sound engineer who managed to capture only the desired audio. Cheers to the stage crew who so silently and cleanly dressed the set pieces. I really hope there's a behind the scenes of this so everyone can see the hard work and cleverness that went into this magnificence. Honestly, James, Good Show!

@ortor 18 дней назад

I think I saw at least one well-hidden cut, but still, awesome

@vigilantcosmicpenguin8721 18 дней назад

ONE TAKE! Then again, Tom Scott made "If educational videos were filmed like music videos." And I feel like this is that, for real.

@dvxc 17 дней назад

I believe there are multiple hidden cuts throughout the piece, but the most important takeaway for us, the audience, is that the experience was seamless and so it was brilliant either way

@proliferous 17 дней назад

I only spot one potential hidden cut at 2:34, a kind of morph cut when the legs go past the scales. You can see the oranges briefly skew in shape. Still, amazing video!

@UhloMuhlo 17 дней назад

@@proliferous Definitely one at 6:00

@dirkvader6096 17 дней назад

I guess whoever is in charge of keeping James in check went on vacation together with the financial controller. The production value is insane and the coffee nerdiness is through the roof. Well done!

@nero19880 8 дней назад

Best video of 2024 to date

@mokazakatoka 12 дней назад

I appreciate how Steve Buscemi never gets stuck im the same roles, and always bring those credible nuances that make the character not only special, but memorable

@theslowmoguys 20 дней назад

Compared to this video I’ve never remembered to take the lens cap off or strung a full sentence together.

@MatSmithLondon 19 дней назад

Errrrr... codswallop! But yeh this was beautifully done.

@bmbaum 17 дней назад

Some definite opportunities for the Bolt in some of those camera moves

@mattsword41 17 дней назад

what a compliment! Love both your channels

@jmurray886 16 дней назад

It seems jarring that a channel about slow motion and needing a steady hand would be watching a video about coffee...

@spex7503 20 дней назад

To me the most impressive thing about this video isn't the obvious quality in every aspect of its production. It's the fact that it was even made. James could have easily put out another (probably excellent) review or how-to video and gotten a ton of (well deserved) views. This video was an act of love - for coffee, for his art, for his audience.

@Lucassymons 20 дней назад

I like think this is also a laughing moment for him. I think he occasionally likes to do the ridiculous just for the fun of it.

@catreader9733 20 дней назад

I wanted to write something laudatory and expressive; this comment said what I would like to have written, but perfectly.

@jvbo 20 дней назад

Instead of doing something good, can I make something excellent? Can I do something that will be seen and remembered for years to come?

@user-xh9oe6iz6u 20 дней назад

couldn't agree more. saw the title and was intrigued which way it would go. It went full on love for coffee and video production. What more can you ask for?!

@shyryTsr2k 19 дней назад

You sound old

@quikkdraww 17 дней назад

I love the way this man is unafraid of creativity. Other creators wouldn’t dare risk the algorithm hit a video like this might cause. This was a beautiful work of art and I loved it.

@jonathanlgill 17 дней назад

I was not expecting this level of cinematography. I can't imagine the level of planning that this took.

@jamesdrummond7684 15 дней назад

they just released a BTS of this shoot, so now you don't have to.

@hjewkes 21 день назад

I may not know if I've had great coffee, but I do know I've had bad coffee.

@benthomas7198 21 день назад

If you don't know if you've had great coffee or not, you probably haven't. Once in a blue moon you get something ridiculous. Check out Wilton Benitez's stuff.

@GuardTower 21 день назад

after entering the hobby *i blame james* and dropped using the dripping machine and instant coffee. The tastes of coffee is now more pronouced for me when i 1st made coffee using a moka pot... overextracting is sososososo obvious ... but my mom who is not keen on coffee taste and just drinks coffee to wake up in the morning.. . it taste good for her.

@Count_Smackula 21 день назад

Bingo!

@rtflone 21 день назад

@@benthomas7198I was about to say that very thing

@JohnHausser 21 день назад

“They shall drink great coffee under the palm 🌴” 1 Corinthiens 18

@roywolfe3780 21 день назад

A lot of people rightly praise the production, the actors, the stage hands, the editing. Rightly. But one thing I'd like to point out how buttery smooth JH's delivery was. Articulate, clean, flowing. Paced to perfection. He does not ever noticeably look for his position. He doesn't halt or hesitate in his monologue but delivers it at the same quality as the cut/edited videos are. Over the years, Mr Hoffman has become a very, very good orator. And that is all keeping in mind that until recently it was not his profession to do so.

@Arnogorter 21 день назад

Tom Scott level monologue

@ahmertension 21 день назад

yes i kept noticing that, particularly how he never has any umms or ahhs unless they are deliberate. flawless performance

@roywolfe3780 21 день назад

Watching the video again I can spot a few places where he adjusted pacing to match the props, and every little glance off camera is to check for the next step. There are some little signs that break the illusion if one were to look for them. But that, to me, never impacted the story telling, so I stand by: Chapeau, JH!

@CuriouslySkeptical 20 дней назад

Just like a great cup of coffee, James’ production left me wanting more! A perfectly balanced cup of poise, elegance, humour and sophistication. Flawless!

@pikaskew 20 дней назад

One could say, he achieved that perfect balance in his delivery. Not cloying, bitter, or even sour but just right.

@adamcnperi 16 дней назад

Funny story, I live in London and was out for a morning walk when I noticed a certain individual with coffee coloured specs and styled hair and I knew it was James, I don’t normally get star struck but I couldn’t control myself as I yelled out towards him “LEGEND!!!!” He acknowledged with a smile. Honestly one of the best (most embarrassing) days of my life!

@CodyRockLee13 15 дней назад

Haha. As long as boundaries are respected, it's fun for the celebrity and the fan (I hope, anyway).

@Emily-hd9sm 17 дней назад

You know, I imagine that videos like these, while deservedly praised, probably aren't as profitable as others like reviews, for instance. But I so love that you and your team go to such great lengths to make them James! So much thought, effort, time, and talent in this video

@HarryJ10 21 день назад

This is truly peak James Hoffman. Covid era Hoffman was vibrant, energising and humorous, but this is Hoffman at his most mature, self-aware and playful best. We are witnessing a master at work.

@VictorShiryaev 21 день назад

🎉 Absolutely! Well said.

@Hyanmensir 21 день назад

He missed the mark. Too much James Hoffman distracting from the content itself. Now the presentation just tries a bit too hard. Just my 2 cents and still worth a thumbs up.

@michaelrichardson5489 21 день назад

To say that this is peak James Hoffman would imply that he won't continue to get better, and I feel confident that he will.

@TheRacerRich 20 дней назад

Or, just maybe, we are witnessing the descent of a man into madness.

@nofam 20 дней назад

Calm down Roger Ebert!

@ttreams 21 день назад

I was here for the beginning of the Hoffmann Cinematic Universe. Whilst drinking a mediocre cup of coffee. And I can't feel my feet. Cheers

@DaveOBrien 21 день назад

They're my feet!

@DragoNate 21 день назад

Yeah, well, I can't feel my face when I'm with you so buck up!

@BobiRobbi 12 дней назад

James you're making the world a better place by being yourself unapologetically - Thank you

@MrFlyDoes 17 дней назад

James, I LOVE this video. I'm a brewer, and all these ideas, abstractions, and concepts apply to beer as well. It's something I enjoy fussing about, but being able to describe the process isn't always easy. But this is just so well done at describing that sensory process.

@TensaFlow 18 дней назад

"You take the coffee bean. You grind it, and brew a cup of coffee, and I show you how deep the rabbit hole goes."

@worf792 16 дней назад

😂😂😂

@JesseCohen 14 дней назад

Legitimately the very first thought I had after about 5 seconds of viewing. James is, beyond doubt, the coffee lovers Morpheus. 🕶️

@authorified89 6 дней назад

@@JesseCohen coffee Morpheus: you want to take the dark roasted commercial bean or the light roasted specialty bean?

@offsideundo 19 дней назад

World class Steadycam, lighting cues and wireless teleprompter. As someone who worked in film and television for over 30 years, this piece is much beyond a fun gimmick. It's unimaginably difficult to pull this off and your team and you did it aparently flawlessly, resulting in an entertaining, informative work.

@boulangerie5461 16 дней назад

What does a great RU-vid video look like?

@jmurray886 16 дней назад

As a demonstration of filmmaking technique and skill this is among the best I have seen

@melindabarbi 16 дней назад

No teleprompter! BTS video just released

@jamesd8458 5 дней назад

It is like the old Honda ad

@jmurray886 5 дней назад

@@jamesd8458 Cog is probably my all-time favourite advert

@ulricwhyte 16 дней назад

Absolutely wonderful video. Thank you James and all involved!!!!

@simonhopkins4878 17 дней назад

Goodness me Jim, that is Hollywood-I have genuine tears in my eyes, which can’t be just the violins - seamless excellent production and writing expressing everything I have in my head about Coffee, and I’m so pleased the going to bed thinking about tomorrow’s coffee is as real for you as it is for me. Thanks Jim.

@jjforcebreaker 21 день назад

James, you're having way too much fun.

@blackpete 21 день назад

Wait, that's illegal..... Right?

@ThirrinDiamond 21 день назад

I demand more fun, more whimsy /lh

@TotalTimoTime 20 дней назад

Leave some for the rest of us! >:(

@mattseibert8588 20 дней назад

I dare anyone to watch this video then go back 7 years (I think it was that long) and watch the french press video. The quality of presentation, video, sound, editing, etc now is absolutely astonishing. James is the voice behind the content but, I'm sure he'd agree, the behind the scenes team that we don't see deserve just as much credit. Well done James Hoffmann and team. The way your content has morphed so quickly over the last 7 years is inspiring to many. Glad you've brought all 2M+ of us subscribers along on the journey 👏🏼

@lgolem09l 20 дней назад

What do you mean, he did all this himself, he also played all the other people in this. He learned the cello just for this video.

@mattseibert8588 20 дней назад

@@lgolem09l😂 oh yeah. What was I thinking.

@bsodmike 20 дней назад

Indeed. This is next level. He had me with the barbershop quartet and the power tools. I didn’t expect his espresso grinding on a boat video though, or the bripe. He just keeps on making amazing content. True master at work. Kudos!!

@terrylawrence4121 20 дней назад

@@lgolem09l 😄

@FR-oz9px 19 дней назад

I’m literally sitting here, drinking a good cup of French press coffee made with the method he suggested back then. This day won’t get any better 😊.

@TamagoYo 11 дней назад

I never thought I'll see Squidward in real life but here we are

@GsusChrist12 15 дней назад

This is an INCREDIBLE video. one of the best descriptor videos ive ever seen and it works for wine too :) thanks for making this art.

@patriciaschneider-zioga2500 20 дней назад

Can this video receive an award? It is brilliant. It is beautiful. It is informative. Describing its genius defies words.

@hopegold883 19 дней назад

Streamies???

@zanshibumi 18 дней назад

This is a real subject to explore. If there isn't an acady award for RU-vid videos, I propose this one as candidate for the inauguration of the category.

@trieuwerts 21 день назад

Why is there vsauce in my James Hoffmann?

@felio_ 21 день назад

I can hear him go "Hey Vsauce, Michael here. Coffee is just dirty bean water, but what is a bean..." or something as weird.

@shiniy 21 день назад

Caution: May contain traces of Vsauce.

@bosstowndynamics5488 21 день назад

@@shiniyIn this context, Vsauce sounds like a shady new food additive lol

@jammysmears4077 21 день назад

In vsauce's dreams.

@ikemeitz5287 21 день назад

@@jammysmears4077 Give credit where credit's due, just about all educational content on youtube owes a lot to Vsauce.

@arthurlugauskas 17 дней назад

beautifully made video, thank you James!

@yshentu 16 дней назад

I was sooo looking forward to the bloopers and the behind-the-scenes part at the end. But no. James being James wants perfection and nothing more. But please can we just have it in a separate video?? That'll show us how crazily difficult to pull this off.

@stirfryjedi 20 дней назад

James, you're a class act for not including ANY sponsor peppered in here. I hope this video becomes more successful than your French press video, the world needs to see it.

@daanfluit9257 21 день назад

This is the most insanely beautiful way I have ever heard someone describe coffee, truly next level cinematography and a well composed speech from the heart. Truly perfect!

@Ankit-ui5gy 21 день назад

Well said! Made me realize I have been brewing and drinking good coffee sometimes undermined by suspicion that I might not be. Tomorrow's cup will be more special.

@michaeldimmitt2188 21 день назад

The coffee always tastes better on the other side of tomorrow…

@magdalenadomagaa9870 17 дней назад

Thank you for the unique mix of quality entertainment and education you bring. Being an educator myself I immensely appreciate the combination. I thoroughly enjoyed this one sipping my morning moka coffee - the taste of which has been boosted thanks to your videos. Teachers need coffee and they need good coffee.

@gocaferoastery 16 дней назад

It's just so lovely. Thank you!

@getshotstudio 19 дней назад

As a wine nerd, and a wine teacher I can tell you all that this video transcends coffee. You could take out every utterance of ‘coffee’ and replace it with ‘wine’ and it would still hold perfectly true. No doubt it could be said of all gastronomic experiences. A succinct masterclass. Bravo.

@dalepellerin 17 дней назад

And micro-brews too

@DrPepperone 16 дней назад

If you said all this about wine you would have to go to rehab for alcoholism, you winonce

@jeremy144713 16 дней назад

@@DrPepperone😂😂😂 dang this killed me

@brentwalker8596 15 дней назад

Yep, good call.

@odl21 15 дней назад

You go to bed in anticipation of the wine you’ll have for breakfast? Oh dear!

@austinjenkins5533 21 день назад

Came for the info, stayed for the cinema. Priceless.

@rbrb7360 20 дней назад

Came for the info, left when the dancers started, found myself in the comments instead. They never disappoint!

@coffeebikemoviejoke 17 дней назад

Thank you for making this, James! Truly wonderful stuff.

@Ant4gon1st 15 дней назад

This is not just a video about coffee. This is life advice, and boy, is it good. Thank you James for this wonderful short journey.

@RLJIM 21 день назад

The excitement of going to bed knowing you can make a coffee in the morning hit the nail on the head for me, that's when you know you are drinking great coffee. Also the happy sadness when a cup finishes

@cs5250 20 дней назад

Knowing you can do legal drugs in the

@derekw104 20 дней назад

@@cs5250i love legal drugs

@aexetan2769 20 дней назад

That captures the essence of truly enjoying coffee. It's not just about the caffeine, but the experience: the anticipation, the aroma, the ritual, and the moment of contentment with each sip. When your coffee brings you joy both before and after you drink it, you know you've found something special.

@acompletespiral 19 дней назад

When you get that new bag and save the opening for the next morning...so nice

@jimmyrrpage 21 день назад

This needs an Emmy. Or a Grammy. Something. It deserve all the accolades. Just... brilliant.

@michaeldimmitt2188 21 день назад

Maybe a Yummy

@ChyDank 21 день назад

Maybe a Granny

@michaelgraham6067 21 день назад

Qualifies for an EGOT all in one video.

@TheBRad704 21 день назад

It deserves Something. Because I’m feeling feelings over a video about coffee.

@kojimoto 21 день назад

Or a coffee

@MythagoWood 17 дней назад

What an amazing video, thank you Mr Hoffman!

@nandomgu 15 дней назад

purely amazing. thanks for taking the time to compose this.

@Luke-jo4to 21 день назад

Bravo to every artist who aided in this production! 👏 ☕️

@MrTimsfilms 21 день назад

Agreed, this deserved a credits screen at the end

@jggimi 21 день назад

Wow. I am in awe and cannot believe that was a single camera single shot. Yet it must have been. My brain is saying, "Hey! I was watching that JH video! I want more!" There's a little bit of sadness now that it's over. In all sincerity, this was astonishing.

@Shredder2898 21 день назад

There is some very well hidden cuts. Just before 2:42 with the apples and oranges on the scale for example.

@jggimi 21 день назад

@@Shredder2898 My brain didn't notice any of them. This was, simply, spectacular cinematography.

@jameshoffmann 21 день назад

there's no cuts.

@machieltogo 21 день назад

Just.. thank you @james. As somebody chasing the perfect cup of coffee every single day I now feel less alone and better understood. 😅

@SewlockHolmes 21 день назад

@@jameshoffmann The West Wing would be so proud, what an incredible walk and talk! Is the whole choreography filmed somewhere, perhaps from an aerial view? I'd love to see the magic of choreography and stage crew!

@craigbryant9925 12 дней назад

Like a great cup of coffee, this production left me wanting more. This is getting saved to watch again and again. I'm quite comfortable saying that this is possibly the best thing I have watched on RU-vid, at very least for this year.

@CameronMarti 16 дней назад

Absolutely unreal, this is one of the best videos I've ever seen on RU-vid. Amazing work, James and the team!

@stevenc-m626 21 день назад

This staging and editing is next level. Feels like this could be an OK Go video! Also brilliant analogies.

@myopiczeal 21 день назад

According to James, there is no editing. All in camera.

@NatSparky 21 день назад

@@myopiczeal I'd love for that to be true but at 6:01 in the video, the violinist kind of pops into existence. If you go frame by frame (using , and . on your keyboard) you can see the few frames where she fades in from a brightly-lit background. Without some kind of prop visibly being removed or the unveiling of a mirror or something to that effect, I don't think this kind of effect is achievable without either a green screen or combining two shots in post-production :(

@Cetarum 21 день назад

What an amazing production for this video

@OddJob728 21 день назад

Seriously

@9jang 21 день назад

Seriously

@Marc42 21 день назад

SRSLY

@hshgf3410 21 день назад

eriously

@HandsomePuggg 21 день назад

Seriously?

@jolleyboy 11 дней назад

This is my favorite video of the year! Thank you for your time and effort.

@CourtzSGD 17 дней назад

This was the most amazing video well done James!!!

@SebastianDix-hk3os 21 день назад

Hoffman is not just a barista who likes coffee and has a channel, he is an artist and a person who genuinely wants me to be satisfied, I think

@jthomas100tube 20 дней назад

One 7-minute take. Bravo. No doubt that something like 7 months' work preceded it; every moment had to have been brainstormed, thought through, planned, revised and refined - not unlike the lengthy journey of a coffee bean from field to roaster to filter. The decision to explain an elusive concept not by staring at it directly but by looking just a degree or two away, in the way that looking just a bit away from a dim star makes it visible to the eye, is a masterstroke.

@eTiMaGo 17 дней назад

When I saw James' social posts about this, then saw it was "just" a 7-minute video, I thought it would be underwhelming and avoided it for a couple of days. Boy how wrong I was :D

@kushamerasinghe7581 15 дней назад

I’m speechless. What a beautiful work of art!

@IanBradbury 16 дней назад

Such a wonderful video. Thank you, and thanks to the team.

@pankace3296 21 день назад

This one guy is making content with higher quality and production value than most stuff on TV. Absolute legend. James Hoffmann, you are one of the greatest youtube creators of all time and we are sincerely thankful.

@willfowles3654 21 день назад

I don’t think it’s “just one guy” to be fair.

@tccandler 21 день назад

Coffee is now performance art.

@headbangingidiot 21 день назад

[laughs in latte art]

@ximono 21 день назад

Wasn't it always performance art?

@Sina-wt4xn 16 дней назад

What a performance James. Moving from sit in front of the camera type of videos to the stage of legendary content creation. So proud to be with you through this journey.

@christiannordmark8056 17 дней назад

This is my first comment on any RU-vid video ever. What a perfect production, performance and informative video! I'll go and have my perfect cup of coffee right now. Thank you for lots of learningful and interesting videos, keep up the good work!

@johnlopez9154 21 день назад

Someone has been attending film school on the sotto voce. Outstanding creativity, high production values, well scripted, and several nods to film classics. To my eyes the blank void white set is a tribute to the architect scene in the first matrix film. Bravo

@CineMiamParis 20 дней назад

And that is why there are coffee RU-vidrs and then there is James Hoffmann.

@user-ew7hs5kj3t 17 дней назад

Magnificent. It wouldn't feel wrong to think of Hoffman as a great story teller that just happens to be into coffee. It's been a while since the last video of yours that was so moving and relatable "What No One Tells You About Learning To Taste". Please keep enjoying doing what you are doing.

@_bmble_ 2 дня назад

“Your preference is immune from criticism” will help me with other things than just finding great coffee

@Koroto 20 дней назад

I NEED to know how this video was made, because man... this is the most buttery smooth "overthinking" type rabbit hole I have seen put to video.

@LeeeHack 18 дней назад

+1 for a behind the scenes for this video (like we got with the coffee commercial), would be fun to learn how it was accomplished. Also I love how the violinist appears right from thin air at 6:02 ;)

@arnienz1962 17 дней назад

Just good directorship with cuts at the right time to make you think it's a single take :)

@mrtspence 20 дней назад

A British Man in a sweater talking about coffee in excruciating detail from the great white beyond. Some great content.

@-Devy- 19 дней назад

"talking about coffee in excruciating detail" What video were you watching? It clearly wasn't this one. Almost the whole thing was abstract musings.

@mrtspence 19 дней назад

@@-Devy- My friend, he spent over 5 minutes just talking about coffee. For a normie, that's a lot of detail lol

@911porschephile5 15 дней назад

Wow, was that one take!? No cutaways! That was marvelous! Yes, I too go to bed excited to wake up to making coffee in the morning for my wife and myself. Best way to start the day. Well done, masterful video once again with great analogies! Fun new spin! You are an artist!

@Becinroom101 13 дней назад

This is the most funny, most creative, most brilliant thing I’ve watched on yubtub in literally years.

@ursidaegames7605 20 дней назад

After watching this, I now want James to narrate the Stanley Parable

@zacharyboisson7965 20 дней назад

I'm not certain why but James Hoffman getting into a single bed with a slim lamp beside him seemed incredibly fitting. Awesome video and great production.

@nellien4802 16 дней назад

With the diner scene I truly expected him to say "That's a Damn Fine cup of of coffee". This is amazing and so well done.

@haohanwang2476 15 дней назад

I see a fellow person of culture :)

@mrverbeck1 15 дней назад

That was wonderful! Thank you.

@DrDildus 21 день назад

Nice to see James bidding for a short film Oscar nom!

@robertherz5820 21 день назад

Agree - how do we get him nominated? 🤔

@lkj974 21 день назад

@@robertherz5820 do what everyone else does, buy ads in the cinema trade magazines. If trade magazines exist anymore.

@nicksutton6373 21 день назад

Ask Brad 🤣

@MelindaGreen 21 день назад

I'm sure there's a purpose. Just no idea what yet.

@vigilantcosmicpenguin8721 18 дней назад

I bet we could all pitch in for a "for your consideration" billboard.

@Walaby50 21 день назад

This is so got damn good! The explenation and the production quality! I really wanna see a BTS video of this! A wide shot that covers the whole Studio.

@jameshoffmann 21 день назад

Coming next week!

@SewlockHolmes 21 день назад

@@jameshoffmannMy dreams are coming true!

@EvenTheDogAgrees 21 день назад

@@jameshoffmann And the trailer? When's that gonna drop? 😂

@SamsaSpoon 21 день назад

Plot twist: This was the trailer. @@EvenTheDogAgrees

@thickandthinking 21 день назад

Maybe this is the trailer? @@EvenTheDogAgrees

@smegj0r 16 дней назад

I love this so much, thanks for the enormous effort that went into the video!!

@DaanVerhoeven 16 дней назад

what a delightful poem of a video! Crisp and clear and tart and sweet

@turkysanwtch 21 день назад

Gosh I miss Hames Joffmann, he'd have a field day with this. Excellent video.

@WIllTheMackem 21 день назад

He's been back for about a week now!

@_mickmccarthy 21 день назад

He's technically back (well, no longer blocked), so fingers crossed!

@benjamindbailey 21 день назад

New Lore: James is the Santa Claus of the coffee world, receiving a large bag of letters from his followers, sitting next to a roaring fire, and giving out gifts to the lucky children of the world.

@michaelfung4285 21 день назад

And he gives burnt coffee beans to bad children

@nemi-ru5318 21 день назад

-to the lucky children of the world- *to the tired adults who desperately need caffeine*

@paulblaauw 20 дней назад

Is he sipping bourbon for ten hours, like Nick Offerman?

@MarketingGuy 20 дней назад

You forgot to mention his Bripe.

@sihamulan68 12 дней назад

That was awesome! A pleasure to watch, and the dialogue so relatable to any coffee lover. well done!

@tyoung7528 13 дней назад

What a truly wonderful essay on our favorite beverage. I make an Americano for my wife every morning; she is always sad…when the cup is empty; she goes to bed dreaming of (among other things) the next morning’s espresso-Now ain’t that a coincidence? Thanks Mr Hoffman! Brew in Beauty!

@wezz27 21 день назад

I need a behind the scenes for this video. Absolutely fantastic work. BRAVO~!

@engineering8336 20 дней назад

Seconded that! You'll notice in the credits there is a BTS Videographer credited, so I am sure they are currently busy on a BTS video ! 🤞fingers crossed!

@lucg4767 21 день назад

absolutely blown away by the cinematography of a "simple" youtube video. what a synphony.

@borbetomagus 21 день назад

You might also enjoy Honda's 2003 commercial 'Cog'. Hopefully James has a follow up video and what inspired it.

@freeetooplayy 15 дней назад

This is one of the greatest pieces of art on RU-vid I have seen recently. Possibly ever.

@frazerash666 16 дней назад

That was quite possibly the best RU-vid video I have ever seen, what an amazing way with words. 👏🏻 BRAVO 👏🏻

@fernandocardenaspiepereit4097 21 день назад

Written & Directed by James Hoffmann - wow - this is a huge step up in quality. I was absolutely captivated the whole time!

@loganpulsifer2649 21 день назад

This might be the very best James Hoffman video ever made. Thank you for putting the words to what I’ve been trying to tell my friends for so many years. Brilliant.

@constantinedinocopses6806 17 дней назад

Love this so much. I, too, go to bed and often say that I am axious to wake up so that I can make espresso to start my day! So grateful for all you do to help us make and enjoy better coffee.

@familyfun9189 8 дней назад

That was a perfect blend of good writing, narration, and directoral choices. Also, i liked the message of respect for individual taste preferences. Well done sir! You have jumped to a new level.

@SebastianCristanchoYT 21 день назад

Stop it right freaking now you are amazing what a phenomenal video! The planning this required, the one take, the lighting, the steadicam work, and your brilliant insight into coffee… this question you’re aiming to answer haunts me! Clearly like many others. What an honour and enjoy to live in this era of coffee with people like you pushing limits and having so much fun while you’re at it!

@lukasassmann 21 день назад

This is a question i have so often. And I regularly think to myself „i would love to spend an afternoon with James Hoffmann, talking about and drinking coffee he made“ to get a reference for what is considered really great coffee. And i think this is the closest one can get to this experience through a video. Thank you so much, James! Great video in every way, kudos to you and the whole team that made it possible!

@Kevinhearts 17 дней назад

This video felt beautiful, thank you.

@canen2031 16 дней назад

Wonderful! I love this creation of art! thx James!

@kemuelwong103 21 день назад

I’m a choir/orchestra conductor and I been telling people the connection of music elements (like pitch, rhythm, articulation, dynamics) and coffee elements (aroma, flavour, acidity, sweetness, mouthfeel) in the past few months. I’m so happy to hear James talk about it here. Great balance and blend of all elements gives the overall impression of sound/cup quality. Off balance and blend makes certain elements too much at the forefront and either is detracting or even unpleasant. I hope this catches on more helping people appreciate specialty coffee the way it was intended and for professionals in all parts of the coffee chain to understand how to “tune” the elements to bring about harmonious blend and balance in a stable high quality memorable cup. ❤

@ElvenSpellmaker 21 день назад

_"James is getting a bit pretentious in this way of explaining, I'd half expect interpretive dance nex-"_ *dancers appear* LOL, never change James. XD

@developingtank 15 дней назад

You went so in on this video. Absolutely love to see this level of detail and craft on RU-vid and when it’s about a subject so near and dear to our hearts as coffee… it’s that much better.

@Gunther3000 17 дней назад

Incredible video, thanks James !

@jbobtorrey 21 день назад

By far among creators, you have an attention to detail, precision, finesse, lack of heavy handedness, patience, quiet and gentleness that, among many many other qualities that I value in your videos, I truly love, and which are sorely lacking in most mainstream garbage that is popular on media feeds nowadays. I appreciate you and your content James and it's been a treat to watch your production quality grow and grow over time. Keep doing what your doing, and thanks for helping me explore coffee!

@TheWhiteDragon3 21 день назад

A masterclass of how to answer a question without actually answering the question while also telling us everything we want to know.

@asher8085 11 дней назад

Something about the way this video is filmed, the abstract cinematography of it all, combined with the tone of James’s voice and the way he uses metaphor and emotion to connect the dots between coffee and everyday life, genuinely almost had me tearing up. I’ve never had such a seemingly simple video like this evoke such a strong response out of me. Amazing work, James.