In this first part, Paola explains the tasks that the Art Director performs in an Audiovisual Content, the details and resources to intervene a space according to the needs of the project.
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PAOLA GIAI (Argentina)
His academic training was in Constructions and Design, although he always followed the audiovisual world with great interest.
He began to work in private works, doing parallel styling and photographic production for different magazines of Architecture and Design. During one of these productions, a TV scenographer saw her work and invited her to be part of his team.
Since then, and during the last 17 years, she has worked in different teams mainly in television. With time and experience, set design and Art Direction on TV became her forte. Although he worked briefly in advertising production companies that offered services to foreign clients in Argentina, he later decided to focus more on TV fiction.
She was called to design the scenography and make the Art direction in productions in Uruguay and Peru.
Among her works, we can highlight the scenography design and art direction for the program Pijama Party of Disney Channel (Latin America and Brazil), Owners of the kitchen, Masterchef and Masterchef Junior for Telefe, 30 days together for Cosmopolitan, TV spots for La Pintada Producciones, among others.
20 июл 2024
