What Happened to Secret Wars!? 

What Happened to Secret Wars!?
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Exploring the Marvel Secret Wars Collection with Bobby Vala | History of Secret Wars Action Figures & Mattel
Join Bobby Vala on this exciting journey as he dives deep into his impressive Marvel Secret Wars collection! In this episode, Bobby shares his passion for these iconic action figures, providing an in-depth look at their history and the story behind their creation.
Video Highlights:
Introduction to Marvel Secret Wars: Discover the origins of the Marvel Secret Wars comic series and how it became a pivotal event in the Marvel Universe.
Bobby Vala’s Collection Showcase: Bobby takes you through his personal collection of Marvel Secret Wars action figures, highlighting rare pieces and discussing their unique features.
History of Secret Wars Action Figures: Learn about the collaboration between Marvel and Mattel that brought these beloved characters to life in the form of action figures. Bobby delves into the design, production, and marketing strategies that made these toys a hit in the 1980s.
Behind the Scenes with Mattel: Uncover the fascinating history of Mattel, one of the world's leading toy manufacturers. From its humble beginnings to becoming a giant in the toy industry, Mattel’s journey is filled with innovation and creativity.
Collecting Tips & Insights: Whether you're a seasoned collector or just starting out, Bobby shares valuable tips and insights on building and maintaining your own action figure collection.
About Bobby Vala:
Bobby Vala is a former Hasbro designer and the creator of Valaverse, a company dedicated to producing high-quality action figures and collectibles. With a deep passion for the toy industry and an extensive background in design, Bobby brings a unique perspective to his collection and shares his expertise with fellow enthusiasts.
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The Secret Wars toy line is a beloved collection of action figures that holds a special place in the history of both Marvel Comics and the toy industry. Here's an overview of the Secret Wars toy line:
Origins and Background
Marvel Super Heroes Secret Wars was a 12-issue comic book limited series published by Marvel Comics from 1984 to 1985. Written by Jim Shooter and illustrated by Mike Zeck and Bob Layton, the series was a major crossover event featuring many of Marvel's most popular heroes and villains. The storyline involved a cosmic entity known as the Beyonder, who transported these characters to a distant planet called Battleworld to engage in an epic battle between good and evil.
Partnership with Mattel
The Secret Wars toy line was produced by Mattel, one of the largest toy manufacturers in the world. The collaboration between Marvel and Mattel was driven by the comic book series' potential to promote a new line of action figures. At the time, Kenner's successful Star Wars action figures had set a high standard in the industry, and Mattel sought to create a competitive product using Marvel's characters.
The Action Figures
Released in 1984, the Secret Wars toy line featured 3.75-inch action figures, a size that was highly popular due to the Star Wars figures. The initial wave included:
Heroes: Captain America, Iron Man, Spider-Man, Wolverine, and Doctor Octopus.
Villains: Doctor Doom, Magneto, Kang the Conqueror, and others.
Each figure came with a secret shield that could hold interchangeable lenticular images, known as "Secret Shields." These images would change when tilted, depicting various scenes and characters.
The Secret Wars figures were also released in international markets with some variations. For instance, in Europe, figures were produced by the company Gulliver, and some characters were released that were not available in the U.S., such as Iceman and Constrictor.
Legacy and Impact
The Secret Wars toy line is remembered fondly by collectors and fans. It marked an important moment in the history of action figures, demonstrating the potential of comic book properties in the toy market. While the line was relatively short-lived, lasting only until 1985, it laid the groundwork for future superhero action figure lines and is often cited as an inspiration for later Marvel toy series.
Collectability
Today, Secret Wars action figures are highly sought after by collectors. Mint-condition figures, especially those with their original packaging and accessories, can fetch significant prices in the collectors' market. The toy line's nostalgic appeal and connection to a landmark comic book event make it a cherished part of many collections.
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