What happened to the Ford F-150 Lightning? Why aren’t they selling? 

It’s quite simple…MSRP increases and ADM by the stealerships essentially killed the Ford Lighting.

Got my lightning 4 months ago and I've been loving it. Best parts are the frunk, extra closed locked storage, being able to just charge at home and no longer needing to stop at gas station, way less maintenance, rides way smoother than my old F-150 and being able to power my home when the power goes out is sweet.

Ford had a chance. They could have built countless base units and kept the hype going. They got greedy and built tons of upper trims and it fell flat.

They called it the Lightning because that's how fast the battery drains.

I just bought one! Love it... paid $8250 under msrp and got a $7500 tax rebate. Also receiving the Ford Pro Charger Free. So far we love it

The only thing wrong with the lightning is the price. These will be a steal used in another year or two.

10% APR on car loans = tons of cars going unsold.

Id buy one that was priced around $40k.

The price needs to be 40-50k, 70-80 prices, I’ll save up for a Raptor

Ford and dealers played games on pricing. I ordered one and when it came in the dealer wanted 20k above MSRP. No way.

Common Reasons people refuse to buy it: 1# Poor range, specifically during heavy usage such as towing. 2# recharging length & lack of charging infrastructure support 3# Too expensive. Price doesn’t justify the benefits/gain over the ICE alternatives.

All this doom and gloom, the reality is much simpler. Supply caught up to demand, people aren't paying $20k over MSRP for gasoline vehicles either, does that mean people don't want gasoline cars either? With a recession looming and high interest rates, it's not surprising ALL vehicles aren't seeing the same demands as last year.

I own one and it's a fantastic truck. I think there are several issues. 1. Price. Battery tech is expensive and there is a significantly cheaper gas alternative. 2. Use case. It has a weird use case. I live in a city and it is a phenomenal commuting and weekend truck. If you commute more than 100 miles each way, I wouldn't recommend this for you. If you're buying this for use to do trucking things, it's great with payload and HORRID for towing long distances. It can do trucking stuff in city and close-in suburbs well. 3. Cold weather. People just aren't ready when their range drops by 20-30% in the winter months. 4. Fast-charging infrastructure. It just isn't ready for prime time yet in the middle of the country- which is where most fans of pickups reside. You can fit about 90% of the reluctance for the EV pickups in these categories. If you know what you're getting into- and can afford the truck- it's an amazing vehicle. Best I've ever owned.

I’ll never purchase a Ford Product of any kind, never! In 2003 I had a F250 with the disastrous 5.4L, what a PILE! They refused to honor the emissions warranty, never again. I’ll keep my 2010 Tundra 5.7L forever!

I’ve got over 10,000 miles on my Ford Lightning and I’m still loving it. I’ll never buy another gas truck after owning an EV.

$39,990 with a $7500 tax break, and the idiots decided they wanted the tax break....anything else?

For what I do, I’d buy one & I’d buy it over any of the other electric trucks currently on the market. Why I won’t buy one any time soon is because I do remember the Ford dealers scamming their customers the last few years few years and I don’t trust the dealers any more.

Overall, I went EV in mid 2020 when gas was cheap and nobody wanted one. after 3 years of not having to deal with gas-based vehicles I really just have no interest going back. I do want a truck again, but the only full EV pickups on the market in the US at least are all over 70k and full size. I think if any manufacturer can get an EV pickup with onboard power and 300+ miles range for under 50k new, they'd start selling again. dealerships with their nonsense "market adjustments" only make everything else harder, and they're not really as incentivized to sell EVs in general since the routine maintenance is functionally non existent compared to ICE vehicles. (I'm probably not your normal audience and I understand that. youtube algorithm does try to broaden horizons from time to time)

LOL. $80k for a Lariat is $8k more than I paid for my 2018 F-350 Powerstroke Platinum, and it'll tow 10k lb nearly 300 miles. I love the idea of the electric truck, but not for $80k. I'd definitely drop $50k for that Lightning though.

Wow, lot of unsold Ford F-150 Lightnings. Lot of unsold Jeep Gladiators. Lots of unsold Chevy Colorados. New home inventory is at a 10 year high and rising. If I didn't know any better, I'd say inflation and high interest rates are taking their toll. But its probably just nobody wants EV's.

Most EV haters are not owners so not direct experience… I like gasoline trucks but also am willing to accept change.. The people riding on horse back said gasoline vehicles would never last..

I’ve been thinking about getting one of these since they came out. Frunk, fuel savings and outlets are awesome. Hopefully taking advantage of this market and get a good deal because truck prices are insane.

I think it’s a cool idea. Front trunk is great storage and still have the bed. But not sold on EVs yet. Need to improve charging stations and range.

Non expert opinion here but the reason why I believe ev's aren't selling the way some people thought they would is because of a few various reasons. For starters EV's right now BENEFIT a niche group of people, you have to have really good access to a variety of dependable, fast, and reliable charging stations and preferably a home charger. Secondly you have to be able to afford an EV which they are not cheap and the quality of these vehicles are a mixed bag which is bad at these prices IMO. You can do travel trips but it can be very frustrating if you plan incorrectly or something goes wrong because of the lack of charging stations in certain areas which leads to a delayed trip. And to top it all off the push for EV's is pissing a lot of people off for various reasons but a few are people that are big fans of certain vehicles or have a family history with them are having to accept them being forcibly changed into something completely different and may end up ruining the brand for them entirely.

I would love to have a lightening but ford has raised the price so high that I can not even think about it. I love my Tesla and would love to trade it for a lightening.

There's nothing wrong with EV's. Don't force them on us. If the American auto makers keep doing what the government tells them to they will be finished.

I read they are terrible in cold winter weather. The range goes way down in cold weather.

Range is bad and also it looks just like a normal F150 which used to be a selling point but it seems people who buy electric trucks want to stand out that’s why the GMC Hummer sold pretty well and why initially there was all those mark ups on them for resale And then also the cybertruck is coming out, so why not buy that and make it look like you’re driving a spaceship. Since it seems the people who buy electric trucks want it as a status symbol and an F150 lightning doesn’t do that. That is my guess though.

It’s all truck not only the lightning. It’s a whole lot of truck and he points out a few. I just bought my gmc 1500 diesel for $87K most ppl can’t afford it.

By far the best truck I’ve ever owned. Tows so much better then anything else.

Ford F-150s are solid pickup trucks. They’re built for a multitude of purposes. As to the F-150 Lightning, I think it has potential and with a range of over 200 miles(on some models,over 300 miles on others)a drive from Miami to Las Vegas won’t take too long. But I may be wrong here. Honestly, I would spend the extra money on a premium model (if I had the money, of course) and drive it to work everyday. A longer trip will require planning(charging). I guess I would get a large old school window bed cover for carrying large loads.

Mostly a bunch of bogus stories about it costing more to charge than buying gas

It's not just in WY, Ford lots here in Oklahoma are filled with year old Lightnings. They aren't selling even with $15K discounts. I have a Tesla Model Y for commuting and short trips, and a Jeep GC V8 for longer road trips. Best of both worlds.

Thinking about grabbing this over the Cybertruck. Seen some used with low miles in the $30,000 price range and you can use the Tesla charging network now.

So you’re honestly all over the place. I live in California and we get subsidy for purchasing. Compared to a truck of similar size it’s half the cost to run and no oil changes. I understand it’s easy but 0 routine maintenance means it’s ready to go more than it’s not. It’s clear you never owned an EV so your ignorance is why you don’t understand. Now the brass tax. It’s simple, it people can’t afford something they cannot buy it. Dealerships are you mentioned are snakes. It’s why Ford would like to do direct to consumer. Also America runs on credit. I shouldn’t be shocked but I am shocked that an increase to 8 APR would halt most economic activity. That makes a car that sells at 80k before fees a mortgage payment for some. And lastly most Americans lost their job.

All trucks are having this issue. They cost so much compared to income.

It's not just EVs that there are lots of vehicles on the lots. If you need range and don't have a place to charge nightly, you should stick with diesel and gas. Don't look at the fuel savings over the life as you can afford to keep paying daily for fossil. I for one was.not sure at the beginning about EV but now with the power, torque and ownership savings don't see why anyone would go back to ice. But if you have not driven an EV at least make judgement after driving one.

I would buy one but the price was too high and I don’t like the wheels. But the gas trucks are too high also. But I love EVs way better than gas

It intrigues me because it is so much like the ICE vehicle. The gimmicks and funky, spaceship designs are turn offs for many people. The F150 doesn't have that anywhere near as much. The reason I'm not buying one is that price. I also think battery tech needs improvements in both size and range. I heard something today that EV tires wear out much faster than ICE vehicles because of the weight, on top of the tires also being much more expensive.

Price and present interest rates are the 2 big negatives followed by the present present fast charging system

I was originally going to order a Pro model but they simply aren't available and now they are way $$$. The higher models are just to expensive for such a basic truck compared to the upcoming Cyber Truck and the current Rivian. I am waiting for them to switch to heat pumps and the nacs charge connectors but depending on the price of the CT or the Ram Charger pickup, I may change my mind. I would buy a Pro if it was down at $40K.

Answer is very simple: -Too expensive -Not enuf charging stations -Low range -Even lower towing range

Most people buy a truck for towing, and this truck was strictly designed for consumers. At the high price point, they are now stuck between the pro and the consumer! The extended battery only gets a 320 range new, figure 5% less 10 years down the road (or less) as soon as you plug in a trailer, it drops down to half the range...it's a huge disappointment for such a truck... The replacement battery currently runs for 30k installed...WTF

Imagine there was some hesitation by consumers pending the CT release. Which for this consumer at least, was very disappointing. It now appears Lightning, as a truck for truck purposes - enclosed storage (including frunk) and bed size, range, has an actual spare tire - is superior. I'll be open to a deal on one now. It's older school, but most practical on the market at this time.

Well the truck started at $39000 at that price I would buy but when it went up $20000+(50k -100k) and then the work truck had less range then the baby doll hauler

you said it yourself, it's nothing but a "BUZZ"

Who's going to pay 70k/80k for a truck that has an unproven track record. They're not marketing the for the middle class anymore at that price. Prices of everything has went up, middle class is shrinking, wages are stagnant, and middle class certainly doesn't have the disposable income it once had 😢

Battery tech needs to improve drastically

In this video I can hear the battery discharging/degrading from the weather as they just sit there. Buyer beware.

The Lightning Pros are $49k and XLT's start mid $50's. I got mine and love it. No gas stations, no oil changes and works well for me.

My opinion - FORD's marketing team did an outstanding job on pushing these out there and getting a lot of hype around this truck (a lot of people were excited to see this thing in action)....after that it all fell apart. Countless channels reporting how it couldn't really do "truck" things as well as modern naturally aspirated truck could. With an $80k price tag that doesn't help very much either since the people who buy fords with that money want something.....well with a more typical engine. P.S. I LOST IT WHEN I SAW THE CHEYENNE PACKAGE

Cold weather and with the cab heating plus defrosting windshields. All drains those batteries. This leads to range anxiety. Plus the electricity has to be generated somewhere so the carbon footprint is debatable. I feel the motor industry has shot itself in the foot by jumping headlong into E/V’s and SUV’s!!!! Build vehicles with small clean diesel engines. It should not all be about BHP. In the UK used EV values are tanking the reality has landed that the batteries degrade so as the vehicle ages. So you watch your vehicle depreciate and your range reduce double whammy.

I just got mine, an xlt standard range. I LOVE it! Ford really undersold the range on these. Charging at home costs me 3-6 dollars. Smooth ride and no more gas! I’m not a tree hugger, but i love fast and quiet, plus it’s super comfortable.

Ford screwed themselves by overpricing it, plain and simple. It killed the momentum after the early adopters ran out of steam. I bought a Rivian R1T instead and it's amazing.

I'm thinking about grabbing one of these. They're like $13k off

I absolutely love my lightning, sure it's not an f250 or diesel, but for what it is it does it brilliantly! Happy I traded in my 2017 f250 diesel, zero regrets. Reality is I tow once or twice a year. Realize it's not for everybody, to each their own.

Not surprised they aren’t selling. Ridiculously overpriced pickup trucks. If EVs were more affordable for the average person, I’d expect more sales

Had mine since July 22 and it’s hands down the vehicle I’ve ever owned. Notice how many owners say the same and how many who criticize it have never lived with it. It does everything that 80% of truck owners would need and it does it better. The vast majority of truck owners don’t need it for towing more than 100 miles and don’t need it to go more than 300 miles in a day. For those who need that, a gas truck is still the way.

I love this truck it will likely be my next vehicle. I havent heard anything bad about them. However they are very expensive beyond what im willing to pay for any vehicle. When ford first announced it people went nuts cause they said it was starting at $39k! Then the truth came out and people started cancelling their orders. If i can get a Pro model with standard range battery and pro power on board for close too $40k then I will get one.

one thing to add is , poor batteries sitting there maybe at 90 or 70 state of charge or maybe even less in the 20 or 10 percent state of charge degrading without even using the truck

Here’s what I like about them………..Not a damn thing!!

Everyone is loving this truck now but after a few years worse comes to worse if the batteries are no longer charging or are no longer covered by warranty...now you are screwed. I'm sure the batteries will cost more than the vehicle itself down the years. So, now you have a vehicle that is inoperable and unable to sell. So much for trying to save money all those years. This is a money pit that will cost you more down the road. I agree with this guy, I would rather buy a diesel or V8 aspirated engine. 🤔🤔🤔🤔

"i wonder why". Ford Increased price from 40k to 50k, claimed stuff cost more money BUT they increased price after congress extended the 7500$ tax credit. i resv'd but didnt get to order till AFTER the price increase. i wouldve gotten one just for around town, kids school and whatnot. im not trying to save the planet but would like to "fill up" @ the house and not going to station esp when gas gets to 3$+++++.

Lightning is agreat vehicle. Problem is at that price point there is a lot of options

So for $80 k, and when you load that truck, you only get maybe 50% of the range? Hmmm..waaay too much to go a little over 100 miles.

You can’t charge them anywhere except home due to the poor public charging infrastructure.

It's an F-150 that doesn't pickup truck too well.

You can’t tow 💩. The range drops off a cliff and Electrify America charging stations are always broken and the free charging owners get doesn’t always work. I had a Tesla Model Y to drive Uber/Lyft and I was spending more to charge each week than I did to put Diesel in my BMW 328d sedan and only made $300/wk more with the Tesla while spending $60 more in charging, plus since I didn’t have a home charger I was spending up to 3 hours waiting to charge and charging (2hr wait to get a charger when 3/4 are broken)

Nobody wants a battery on wheels that weighs 7,000 pounds. And it cost 80k I’ll pass

I like it I just can't afford it. I tow a small bass boat to my local lakes and it will do home depot stuff fine. My commute is within 20 min and I wouldn't need to pay for gas. More space in frunk and I can power my crap at the drive on beach camping once in a while without turning the engine on. Quiet as hell and fast. If you're a traveler dif story

Not sure of the point of this video. It doesn't address anything other than repeating the same thing over again while standing outside in (I'm assuming) negative temperatures talking about the very thing we can clearly see in the video. We get they're not selling, at least there. However, you don't even attempt to answer your own question, which happens to be the "topic" of the video.

Two reasons: Price and Range. Not to mention people just don’t really want disposable evs

I own one. Best truck I've owned and I went from a Super Duty diesel. The price of diesel made me love the truck. Do wish it fast charged faster, but I mainly charge at home, so not really a problem for me.

I'm not buying it for 3 reasons. 1. Price 2. Reliability/range 3. Not a diesel

The announced price was way lower than the real sale price. The range is not good and the charging is to slow.

If you're going to give a review you should remain unbiased and you shouldn't reveal that you already don't like the product before you even finish the review. 😊

Seeing some in the $51k range. Still won't buy.

Their not selling now because of ford raised the prices 20k on base model, dealer markups and charging network. It was supposed to be 40k truck, and they raised price to 60k on base model. People can buy ICE F-150 for same price or more. Electric cars are absolutely far more advanced the ICE, but the price is really expensive. Only Tesla is moving EV’s still.

I drive one for work. It is an amazing truck. I just wish I could afford one.

I think it is cringe how people are putting LED strips across the grilles of their gas trucks to try and look like the Lightning. Why? Unibrows are not attractive.

i'd buy/drive one. Probably fun, just not willing to cough up the big bugs for a novelty truck. Theoretically the new Land Cruiser will be cheaper than these trucks, and i'm no expert, but suspect they'll maintain their value a bit better, lol. If FoMoCo offered me a deal on a 1 yr lease, i'd be fine with it.

No cold weather range , too expensive for most who’d like one , everyone who wanted an EV other than the Tesla bought one already . Very limited market . Should of produced a hybrid pickup instead

One word: Price. Everything sells at the right price, and the price is very wrong.

YT channel Jetters Garage uploaded, Reasons I Quickly Sold my Ford Lightning

Battery chemistry is hard to get right. If you get in an accident the battery might be damaged and spew toxic gas into the cab. Then it will catch fire and can’t be put out. Then there’s the lousy tow range, cold weather range and bad chargers.

ask Powell and grandma Yellen hahahaah apr soon 50%

Love mine in Texas

The design is ugly, it’s expensive, unpractical according to their CEO… the list goes on

Price matters. I can afford one.

People are buying them…. They just got smart and quit over paying for them!

I'm of the belief that the govt is pushing for EVs meanwhile they aren't leading by example. no reason for them to push EVs onto us, while they get to the keep the good V8s in their fleets. I'm not giving up my V8 if they won't either. screw that

Their batteries are horrible on them

Do a video on how many Mach-E vehicles you have 😂

I rather stick with things that don't hurt my children and grand kids. I have ditched all fossil use. You will too.

This was totally predictable. Very expensive truck, first model year, no track record for reliability yet. Add that dealers wanted markup on them when they first hit the lots and they got what they deserved. No one looking for a truck to do real work is going to pay the price for one of these. They will just get a ICE vehicle. The only EV to buy is a Tesla. No one can beat their software and established/reliable charging network. I love my Tesla!

Nope

I never like Ford in general. Tundra is the way to go

Not selling because it’s a very expensive gimmick. 99% of people done want an electric vehicle, especially a pickup truck. Think of how the morons feel that we’re paying up to $100000 more than MSRP should feel today??

5 minutes of literally nothing substantive.

we haven't got these here in Australia but i do like them it sort of has a clean look about it i have heard good and bad about this vehicle