What Is Attribution In Google Analytics? Learn About Attribution Models In Google Analytics

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Learn about the attribution models available in Google Analytics, including Google Analytics 4 (GA4) and Universal Analytics. You will learn about the last click, first click, linear, time decay, and position-based models you can assign to your marketing channels in Google Analytics.
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Опубликовано:

9 июл 2024

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Комментарии : 8

@aydnozsoy7160 3 года назад

I highly recommend watching these videos. There is a great effort.

@TICKAez 2 года назад

Fantastic video. The explanations are super clear and you made a complex topic easy to comprehend. Thank you!

@LovesData 2 года назад

You're very welcome! Thank you for watching!

@alphakleenservicessg2349 2 года назад

Thanks a lot for this video. It helped me to go deeper in this subject to better understand the really useful steps in my conversion path… and the steps I can stop because they are not really used in real conversions. So great video and thanks again for your training.

@mjbahmani5472 3 года назад

keep on man... your content is very valuable

@jakeward6747 3 года назад

Great video! Really helpful

@RonyMattar 3 года назад

Thank you for the video. I am using this report but there's a client where I always get the (not set) and most of the traffic is Direct. What am I missing?

@sarahgilchrist600 2 года назад

Great video! May I ask, do you know if the model comparison tool factors in a view through interaction (touch point) from one of the Google products (dv360, cm360)? The reason I ask is that display advertising heavily relies on view-through interaction rather than click-through.