I was recently asked by a fan of the channel to do a video on Bluewashing. How cool is that!
So, You might already be familiar with the term Greenwashing.
The Cambridge Dictionary states that greenwashing is designed “to make people believe that your company is doing more to protect the environment than it really is.”
In essence, a firm spends resources in advertising and marketing to show that its goods or services are environmentally friendly when, in fact, they are not.
Bluewashing is a little different. Its focus is more on human rights.
Let’s explore this topic together!!! 👍
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Chapters
0:00 What is Bluewashing?
2:05 How to spot bluewashing
4:06 A good example: the chocolate industry
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How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!
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23 июл 2024
