I love this explanation! Brand strategy has always been such a nebulous topic to me, but that pyramid makes everything super clear. I too tend to get creative strategy and brand strategy mixed up.
Thumbs up your the first out of 5 videos that doesn't consume or start the videos with rambling and the life story of someone else but you get to and stick to the point. Time is money and you get that. Also the video makes sense in plane language. Thx.
The pyramid is so helpful! I feel like I already knew what it was describing, but had been struggling to really simplify and clarify it. So valuable, thank you!
This was great so many gems in here going to deep dive into more of your content. Explaining branding has been a learning curve for me this is very helpful.
Melinda, I'd argue that Strategy is the direction to the objective and Action Plan is a step by step execution of this direction. Jonathan Stark and Blair Enns go on this topic very deep.
Great video Melinda, however I have one question, when you said that "I cannot guarantee that we're gonna win but I can guarantee the best possible plan to get there", what if the client asks," how can you say that it's the best possible plan if you're not even certain that it'll get us the results?"
Hey Ali! Great question. Maybe a better way I could have said it would have been to simply say that I guarantee a plan that’s aimed to get there, since “best possible” may lead people to believe that we should guarantee results. What are your thoughts?
@@melindalivsey1 OMG! I cannot believe you replied!!! I'm so happyy! You're awesome!! and yeah, I think this is a more suitable answer, though have you ever faced any objections from clients on this statement? if yes, how did you respond?
@@alisaqlain3633 not that I can remember. I don’t always say this statement either. I focus on asking questions to understand the problem they want to solve. I once heard that if we are able to articulate a client’s problem better than they can, they will likely assume we can solve it. If they feel understood and they trust us, they may hire us to help them solve that problem and be ok with the process we suggest. It takes practice! The key is to stay curious and not try to convince or prove why our solution is the best choice. Ideally, they’ll come to that conclusion through the conversation if we’re a good fit.
Hi! I don't know. I know people who've charged $10k their first time doing it and others who practice with clients for free the first few times or charge very minimally.
The explanation is clear and I thank you for that, just don’t agree about that the branding strategist failed to helping to motivate people 9:25 . A person who has a brand is an adult. This person should already know to motivate themselves without having a “babysitter”, to them in order to do their job and make things happen to their own business…
Hi Melinda!, great session! 😍 , i've been following all your work since time ago and i know u like to think out of the box, if u ever plan on something related to South America (Or spanish language) , i'd be glad to help you with anything for free!, for example translating and adaptating your Pre-lance templates (or some other project u have been thinking about) to spanish with the Freelance culture around this side of the World (i've been Freelance myself and now i have 2 years growing my business), anyway a big Hi from here!, i know u're completely busy right now, but anyway count on me from this side of the World when the time is right 😋😋
Amazing episode! Thank you all for sharing your experience! 💛 Take part in inspirational talk on branding, design and creativity with Asa Cook next week!⚡️ www.eventbrite.co.uk/e/brand-strategy-masterclass-with-asa-cook-intertype-ex-design-bridge-tickets-120178718783
@@melindalivsey1 Hello Melinda, Strategy is not an action plan, nor goals, vision or mission ..etc :) Strategy is the choices we make to set ourselves apart and develop a competitive advantage :)
Hi Jaime! So sorry I missed this comment. I sell it by using a process that's a mix of what Blair Enns teaches in Pricing Creativity and Jonathan Stark's 3 Why questions. I learned strategy from CORE but then made it my own and updated it.
