What is Lead Management & How Does It Work in Salesforce's CRM? | Salesforce Explained 

This episode of Salesforce Explained is all about lead generation. We'll break down what lead management is and how it helps your sales pipeline in the Salesforce CRM.
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Learn more on Trailhead:
Qualify and Route Leads to Your Reps: trailhead.salesforce.com/cont...
Convert and Assign Leads: trailhead.salesforce.com/cont...
Sales Cloud Productivity Best Practices: Direct Your Reps to the Best Leads: trailhead.salesforce.com/cont...
Sales Cloud Einstein: Target the Best Leads: trailhead.salesforce.com/cont...
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00:00 - Intro to Lead Management
01:06 - What is a Lead?
01:36 - What is Lead Management?
02:21 - Stage #1: Lead Generation
03:52 - Stage #2: Lead Tracking
04:49 - Stage #3: Lead Qualification
06:12 - Stage #4: Lead Routing
07:06 - Stage #5: Lead Nurturing
07:55 - How Lead Management Works in Practice
09:05 - How to incorporate Lead Management into your business
09:27 - 5 Steps to Lead Management
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.

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