What is Uses and Gratification Theory? 

What is Uses and Gratification Theory?
Slide Cast Chapter 28
What is Uses and Gratification Theory?
People Use Media for Their Own Particular Purposes
People Seek To Gratify Needs
Media Compete for Your Attention and Time
Media Affect Different People Differently
People Can Accurately Report Their Media Use and Motivation
A Typology of Uses and Gratifications
Parasocial Relationships - Using Media to Have a Fantasy Friend
Critique: Heavy on Description and Light on Prediction?
Working from a legacy edition of "A First Look at Communication Theory" by Em Griffin, slide design by the publisher at the time of print.