What On Earth is Rolex DOING?! (New Releases) 

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I would 100% prefer to have them focus in production than releasing new watches every year

You're telling me Rolex thought it was an innovation to put lume on a pilot's watch? They're only a century late to the party!

The Air-King went from being the Explorer you have at home to, something worse than the Explorer you have at home. The best way to balance out too many 5's is to add too many 0's! That destro is cool AF though!

The black and green bezel is really cool. It’s a shame Rolexes have become so overhyped, they’re great watches, but not that great.

I find Rolex to be so unbelievably boring now. They make the most minor detail changes and watch snobs just gobble them up.

tired of the rolex hype train. whats the point in wanting something you cant have?

Can we all agree that the biggest and coolest release was by Omega?

What makes rolex designs so timeless is precisely the fact that they dont make huge changes. The flowery datejust was also my favorite. And you guys just keep on doing what you're doing. Love the videos.

I absolutely love this format, because it gives you guys more personality and character. The expressed opinion give the usually informative videos a framing.

That zero on the 5 is out of alignment, someone from seiko must be working rolex now!

Agreed that it’s nice to not have a new hype piece every year. My wallet also needs a break. I like the new aesthetics of Air King with the 05, agree that they should have lumed the rest of the numbers, but not sure I would have preference the old case style (I prefer the YM/Daytona cases myself). I like the idea of fluted DayDate in platinum, but it’s also out of my price range so the “looking like the poor man’s white gold version” issue isn’t an issue for me, lol. I could see people putting in a RH dial into the new GMT and wearing it upside down, or people just putting them all in the safe…

Adding the 0 to the 5 brings better balance to the AirKing dial, if a dial like that could be balanced at all. But yeah, if no one told me about the "redesigns" on the AirKing, I wouldn't have even known. The floral design on the DateJust is pretty nice.

I have to say the diamond flower dial Datejust is my least favorite new release. Maybe it's just me biased toward any kind of overly dial, but this one is too far away from the clean, legible dials of classic Rolex. Sure there have been some dials with more elements released but legibility is the key for Datejust line. The cacophony diamond flower dial just defeats the purpose. But then again, who says you are buying a Datejust to wear it everyday? :)

Every other brand: here are some new models! Rolex: we added a zero to one watch and made a lefty version of another.

The Air-King is the newest of “new-hattery.” Also it looks like ass. Why is the Air-King so bad now? It used to be one of their simplest and most elegant watches.

Boring to death this year's release... as each year... lot of noise and nothing behind...

"Five Fuh Fuh Five Five... We're going down!" 😆😂🤣💀

i don't think anyone minds the hype machine, but rolex blows it out of proportion like an added zero and crown guards are the best thing since sliced bread. and everyone jumps on board instead of just acknowledging that it looks ok and moving on

The yachtmaster has straight up invicta vibes.

The lh GMT. As well as just fitting the dial upside down and the bracelet clasp back to front, I guess that the crown would need to go anti-clockwise instead of clockwise? Unless left handers wind towards them rather than away 🤷‍♂️

IMO like it or not, that Rose themed Tudor dial will be a sleeper. Expect a bump in prices if scarcity stays limited. Kind of a retro unisex paisley style that might find an audience. Unlike the Air King for which the only refinement should have been discontinuance.

Found a drill bit from B&Q that fits😂😂😂👏👏👏

@Watchfinder: nice discussion gents! I've always had the opinion that too much glitz on the face of the dial just makes a fine watch look gouache. Keep it clean, simple, elegant. I really wish Rolex would make at least a few really fine watches in addition to their commodity watches.

That line of light, is it a new polished facet on the case?

Love the new spite Green and Black ... One day may get one since I wear watches on my right wrist.. and thanks for your vids , you guys inspired me to do my own watch reviews and minor adjustments.. thanks

You guys do know that the majority of pilots are not commercial pilots flying modern passenger planes right? Having an easy to read wrist watch with loom for low light is helpful when flying a biplane. Also, those cockpits are pretty tight and made of metal, so having a slimmer case and crown guards is nice.

I think I must be weird cos I simply don't get the whole Rolex thing. Clever company but for me, their watches simply don't warrant the veneration they seem to attract.

These 2 have obviously had a few beers lol

Omega releases this year were fascinating! A correlation of imagination with engineering ingenuity.

The left hand GMT looks weird, I do understand the crow on the left but the date as well? It’s looks like the watch is upside down all the time

No. It's more like, "Rolex raised their prices. Yay!" And, "You still can't walk into a Rolex dealer and actually buy a Rolex that you want.. Yay!"

Other websites have referred to the Air-King's "subtle line of light along the middle case " as "a symbol of the new horizons so often opened up by Rolex". I'm guessing it's the polished vertical surface of the edge of the bezel where it meets the brushed case body. The painted on numerals are a little bit thinner, and the point off he edge of the Mercedes hour hand is a bit more elongated. The seconds hand is a bit thinner between the cannon pinion and roundel, and also more elongated, for better balance and aesthetics. There's another change - it now has an AR coating on the underside, whereas the old air-king had no AR coating at all. Of course it has the new 3230 chronergy escapement with 70 hours power reserve and better shock protection. It's a much improved timepiece.

With SO many countless awesome watches, should I even care about RLX? 😅

I’m getting a lot of “the Rlcky Gervais Show” (the 10+ years old radio show with Stephen Merchant and Karl Pilkington which later turned into an animated series by HBO) vibe from you guys and that’s a great thing.

Air King - I prefer the look of the old version. Especially the 3 6 9 looked better without lume.

Regarding the left handed GMT, you could just wear it on your left arm. Who adjusts the crown without undoing the strap anyway? Is it just me?

Aside from the explorer 2, what really has Rolex brought out in the market that has made the watch world go “wow!” People can hate on the moonswatch all they want, but in a business perspective, that roll out was 100% a success. 🤷🏽‍♂️

when I was in Kuwait at the Avenues Mall they have a Rolex store. I went in to take a look at all the watches and in the shop front window they had a Rolex that had an array of orange and yellow jewels around the bezzle. the price tag was 187,000 KD. Kuwaiti Dinar is the world's most expensive currency at a ratio of 1KD to 3.30 USD (at the time).

What about the mint green Date just dial?

Despite not being a big Rolex guy, I really like the new Air King. Sporty as hell and mimics old speedometers in a very cool way. This will be the new tulip fever Rolex that will be sold well above RRP and will ultimately be impossible to buy from your AD. It’s a mad mad world.

I like that the Air King now has a safety clasp, think it’s the first time ever.

The dial is not the only change on the GMT. They also needed a new date disk because the date window is on the left. If they used the same disk the dates would be upside down. In any case I find this piece quite silly, apart from those two small changes it’s just turning the regular watch upside down.

They should do a handwriting test before selling the left handed version.

I’d love the sprite in right handed. You unfortunately forgot the date so you need a new face and date wheel to turn it around… love how they sell innovation…

I cant wait to get on an imaginary waitlist.

Re the number 05... in a bouncy ride you need the clarity of the number a bumpy 5 looks like more but 05 is still understandable all blurry.... also we do NOT turn on a light in the cockpit at night except for red so as to NOT disturb night vision.

actually, we don’t like to have the cockpit light on as you cannot see out the cockpit, at least when flying lower altitudes. It also ruins night vision. So having lume is a help (not that I would use the Air King myself), and maybe because of my age I do use my watch for timekeeping despite having a clock in the cockpit as well.

How was Rolex able to make a fluted crown in Pt., if (formerly) unable to do so for the bezel?

The Air-King is more of a Land-King these days. The dial was inspired by the instruments Rolex designed for the Bloodhound project in 2006. That was a supersonic car that holds the land speed record. It is powered by a Eurofighter engine, so there is a link to aviation. Sort of. By a stretch.

Very important question to me: is it possible to replace a bezel in left-handed gmt master? I'd like to buy an original red-blue bezel and replace it. The question is... is it replaceable at all? I just don't like new colours, but love red-blue combination. And why won't I buy regular version of gmt master ii? Well, I'm left-handed person and would like to wear this watch on a right hand (with red-blue bezel only).

Rolex’s design and engineering are very impressive. The prices and second hand market are not.

The diamond bezel yacht master is actually really nice, and I generally dislike diamonds.

Six 5s has been aerodynamically-proven to lower aircraft stall speeds more than five 5s. Well done to Rolex. Maybe next year they'll crack the code for keeping the 737max in the air... 🤭

They should shrink the font and change 3/6/9 to 25/30/45 and lume all numbers. The airking is very close to be perfect!

what's the difference between the Sub and the Yacht Master

I like the new green fluted dial on the DJ41

My issue isn’t whether or not a manufacturer comes up with a “major new release” or not, my issue is that no matter what Rolex does, even if it’s just new crown guards, one reads “shocking new release from Rolex”… it’s just part of the hype machine and it’s so frustrating… and then you hear very little by comparison regarding the GS Constant force. That was an actual “shocking new release” but very few talked about it…

If you want a right-handed crown with a green and black bezel, you can always get the Timex that came out two years ago.

Is this going on an rss feed any time soon? (Pretty please)

Every thing that rolex does, rolex fans will marvel at it!

I like how you say, "We need to temper our expectations", but there is no way you are ever going to temper your expectations, especially with Rolex.

No they shouldn't have huge annocements every year, but Rolex's brand is all hype so them not having one should be counted against them.

The Air King is nice; for the price you can buy other brands' models that are nicer. It is ok to announce new changes to models yearly, but to overhype will eventually catch up with them as customers will become numb to the announcements.

I am partial to a yellow gold yacht master on a black rubber strap… can’t afford one though 😩

I personally love the air king. Those crown guards do it for me.

Hello gentlemen, I wanted to ask, has no one noticed that Rolex released new mint green dials for the DateJust 41 models, or is no one allowed to talk about them? The blue motif dial is also available for the 41. Any thoughts on those, what’s going on there? Thanks!

Thanks for the discussion on the Air King. The 116900 did not bode well with me when newly released. But with your discussion I came to like it better now. I am an owner of the Roles Air King 14000 and I still like it very much.

If the day date was in stainless it would be iconic!!!

The Yatch Master reminds me of an Omega Seamaster 300m Diver from 2021 yellow gold... personally I like the Omega better still.. something about the bezel of that Rolex that turns me off..

Your opinions are so right on point!

It would be great if they debuted increasing production by 4X

I like the Air King. It's the only Rolex I've ever liked.

H. Moser please! In detail for next video

I reckon to get the new LHD Rolex, you have to prove you’re left-handed!

Intro music name?

The thing that brands like Rolex do exceptionally well is avoiding cheap money grabs and short-term trust-breaking marketing tactics. Like the clickbaity title of this video :( Love you guys and wish you the best. I hope whatever the AB title testing results will indicate, you'll choose respecting your viewers ;)

The air king also has a different movement to its predecessor with longer power reserve, and it also now doesn’t have the anti magnetic cage due to upgrades

I wish I could buy the new Air King, never thought I'd say that

I prefer the 116900 Air King... the dial was based on the SSC Bloodhound instruments, so thats why there was no 0 before the 5minute marker. So if you have it based on that, keep it that way, otherwise it's all for naught. Then also prefer the classier case, with the bellowed flanks and no crown guards. but that's just pp I assume (pp = personal preference, not to confuse... soz) ;)

A other watch companies at watches and wonders we made a muchanical watch thinner then a human hair , we made a watch that tracks every star in the sky , we made a watch that can go to the bottom of the ocean . Rolex we have a new color , and we put a zero in front of five .

It is not a left handed watch. It is just turned upside down and a reverse date wheel that is all. And not left handed because some like to wear the crown up on the wrist for protection of same you never wind it on wrist anyway. Also the green is visible under red night lighting... Anyway I have a Hamilton pilot that is just turned over... so I assume the GMT will wind backwards relative to being on the right side up. Tks for the vid good camera angles...love it.

To make the watch left-handed you must also have a left-handed date indicator wheel.

Hope I can get the floral blue motif for wifey, she'd be mad happy :)

What's the lug to lug of this watch, please?

It’s not just a flipped dial on the GMT, the date wheel would be flipped too otherwise it would be upside down at the 9 o’clock position- If you really wanted a green bezel RHD instead of changing the dial it’s probably easier to swap the bezel over from the normal GMT OR order a replacement green one from Rolex at the service interval as they send the old one back to you- either way people will just think your wearing a fake one anyway as there’s no hope in hell of buying one of these 😳

Missed detail you have to be a old school pilot to notice. We used to read maps under red light at night so as not to disturb night vision. The green hands and lume show up under the red light as a red hand would disappear in those conditions... nobody flies by a map anymore just the electric nav stuff now. Not complaining but anyway that is the point of green in a pilot watch. Also the dial shows us seconds which is needed for timing a turn in the clouds so you end up going the right way etc....

Rolexes are hyped. The best watches out there are not Rolexes.

Hmm... It kinda reminds me of a ball watch. Being said that, I prefer the ball watch over this one :/

Every single word: so true, so true! Thanks and greetings from Trentino! (vacation)

Rolex: We have added new crown guards to the Air King! Rolex Fanboys: Put me on that 18 month waiting list! 😂 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

Excellent review

With regards to Rolex listening to their customers as allegedly evidenced by making minute changes to their watches I think this is dubious because if they were really listening to people THEY WOULD JUST BE MAKING MORE WATCHES AND ELIMINATING THE GREY MARKET.

"we haven't been through the releases of screwfix this year". My interest is piques and I am now waiting, gentlemen!

That GMT Master hurts my head.

I liked the Air-king better without the crown guards. The new dial is ok.

Rolex might as well have not bothered

Platinum day date with flute bezel and rainbow yacht master get my vote, really gorgeous watches

I wonder if you take a lefty GMT, take it to your favorite watchmaker and tell him to rotate dial and the sapphire glas by 180 degrees, rotate the bracelet as well, would it then be a righty Rolex with date at 9 o'clock ? 😂

Yay, now left-handed rich people can join waitlists!