What's a personality hire? They may bring value to the workplace. 

A slight step up from a DEI hire?

WCCO has several "diversity hires" and they're terrible

Hate to say it, but when I was a manager, I'd rather have a charismatic person, outstanding with customers, a joy to work with, but actually just does an okay job regarding their responsibilities, instead of an employee that is outstanding with their responsibilities, but just okay to work with. You can always train someone a job, but you can't train them to be a nice person.