I think you're right on the money. I'm starting to realize this after 6 months of having a subscription model. There is definitely that excitement when they first sign up but it quickly dwindles as the months go on which leads to a high churn rate. I also appreciate the differentiation you made between software vs. information based courses. Now if I can only come up with some singing software...
Great points Till, I am a big believer in the one-tine fee for a course. If I was doing a high-level mastermind though, I would be charging high rates monthly, but this is different than what you’re talking about here. Great video!
Agreed! This has also been my experience - And the advice given in the video should only be taken for low-ticket and mid-ticket offers. The high-ticket stuff is a whole other game. We help a lot of people put together yearlong programs, and charging $1,000-$2,000 a month can work amazing to build cashflow and as "insurance" against monthly fluctuations in sales. Did you ever run a low-ticket subscription? Or you just always preferred the course model?
Till, how would you implement this "payment plan with a course", you say? $500 course, $79*7 months; every month, after he pays $79, would you give a user 1/7th of a course? Or how? And still, in that case, what'd prevent him from dropping in the process of monthly payments? Maybe, on the 2nd month he'll decide that a couse hasn't been worth and will decide not to move on. Yes, he'll have only 2 parts of a course, but yet, he'll have dropped.
