What's it ACTUALLY like to see people cheesing it on Gloucestershire's hills 

Coopers Hill Cheese Roll is one of those quirky British festivals that has gone global, with massive media attention every year and thousands of people turning up. But away from the cameras, what's it actually like to attend? Is it as fun watching people tumble down a hill from great distance as it is watching it on TV? And why is it so popular?
Tetbury woolsack race just down the road is another hill that local people race, but this one they go up as well as down, and the result is less in the hands of the gods, and more in individual endurance. But does that make a fun festival?
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