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What's your reason not to change? The first-ever BMW iX. 

BMW
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The BMW iX is the symbol for a new era of mobility at BMW. Conceived for fully-electric driving pleasure from the outset, it completely redefines the successful concept of the BMW Sports Activity Vehicle (SAV). Want to know more? Click here: b.mw/reasons-to-change
Experience the future of mobility with the BMW iX. It is the first BMW based on the BMW Group’s new, modular and scalable components for the future. Propulsion comes courtesy of the fifth generation of BMW eDrive technology. The drivetrain, which was developed by BMW Group, generates, according to the latest calculations, more than 370 kW/500 hp and allows a range of over 600 kilometres in the WLTP cycle. This is the equivalent of more than 300 miles according to EPA test cycle FTP-75. (All specifications regarding mileages, energy consumption and range are predictions, based on the current development status of the vehicle.) The new charging technology on the BMW iX allows DC rapid charging with an output of up to 200 kW. This allows the battery to be charged from 10 to 80 percent of its total capacity in under 40 minutes. The energy and range of the BMW iX also benefit from innovative solutions in the areas of lightweight design and aerodynamics. For example, the drag coefficient (Cd) of the BMW iX is just 0.25 - proof of its outstanding aerodynamics.
The clear and minimalist design of its exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. The exterior design of the BMW iX is based on the power and the characteristic strengths of a BMW SAV, combining them with a reduced, future-oriented design vocabulary and a holistic, sustainable vehicle concept. The Shy Tech principle can be seen in the BMW grille and bonnet. The radar sensors required for intelligent driver assistance systems are hidden behind the grille, while the BMW eDrive technology for sustainable mobility is concealed beneath the bonnet.
Generous space, a top-class selection of materials, newly-developed seats and an extraordinarily large panoramic glass roof make for a luxurious lounge atmosphere in all five seats inside the BMW iX. The completely new architecture in the interior of the BMW iX allows a clear and uncomplicated functionality, which is totally geared to the needs and emotions of the driver and his passengers. Sheer driving pleasure is in the genes of the BMW iX. The major focus of the interior is on the driver. The car benefits from its spacious, relaxing ambience and from new, fully-digital displays and smart controls. Many elements are seen for the first time in a BMW, like the hexagonal steering wheel and the BMW Curved display, which is mounted on an invisible support, creating the illusion that it is freestanding in the cockpit. The BMW Curved Display forms part of the next-generation BMW Operating System and clearly advertises the futuristic form of driving pleasure on offer.
BMW iX:
Energy consumption in kWh/100 km (combined): 21.0.
CO2 emissions in g/km (combined): 0.
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► Explore More Videos:
Chasing iNEXT - Episode 1: • Chasing iNEXT - Episod...
The Monolith - ReThinking Design. The first-ever BMW iX. • The Monolith - ReThink...
Livingspace on wheels - ReThinking Design. The first-ever BMW iX. • Livingspace on wheels ...
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#THEiX #BMW #NEXTGen2020
BMW Sheer Driving Pleasure

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10 ноя 2020

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Комментарии : 1,3 тыс.   
@nabieladrian
@nabieladrian 3 года назад
You're supposed to analyze "why so many people disagree", not just swipe them away...
@publicsectordirect982
@publicsectordirect982 3 года назад
That is the comment of a follower 🐑
@publicsectordirect982
@publicsectordirect982 3 года назад
@James Daniel Smith I've been hearing this crap for 20 years since chris bangle was head of design, plenty of criticism from internet sheep over the past two decades yet somehow BMW group has grown every year for decades and sells more vehicles than Daimler and VAG premium arm, they are the best selling premium automotive group, and most profitable too. You give your opinion, I'll bring the Facts
@eduardohelsinki
@eduardohelsinki 3 года назад
Perfectly said.
@balljackjones
@balljackjones 3 года назад
@James Daniel Smith It's not that they don't listen. It is that they don't listen to comments like that which come from the sheep. They try to be innovating and refresh old habits. I think these cars will sell really well, maybe better than the gas counterparts.
@yannicjohnson9164
@yannicjohnson9164 3 года назад
@Mahdi_ODM thats the Problem with people Like you (most seen in Tesla-buyers)....you are so obsessed with the Brand that you dont care what Looks good and what doesnt because you WANT it to be good.....BMW used to make the best and meanest looking front ends in the entire Industry (and im an Audi-guy) but since people like you defend all the fuck-ups they think they can do as Bad as they want and people still buy IT😑
@spiritreapr
@spiritreapr 3 года назад
So they've taken negative comments and criticisms and addressed none of them?
@ChirpywaraTofu86
@ChirpywaraTofu86 3 года назад
yup... they should listen to the criticism.
@AboveInShadow
@AboveInShadow 3 года назад
Not only that, since the ghostbusters (all girls) fiasco, YT won't allow downvotes to be over the upvotes. At this point downvotes are useless.
@gefaehrlich
@gefaehrlich 3 года назад
@@AboveInShadow what?!
@yannicjohnson9164
@yannicjohnson9164 3 года назад
@@gefaehrlich Well 1,3mio Watchers this and barely 4000votes, does this seem legitimate to you?
@AndorRadnai
@AndorRadnai 3 года назад
Nope. They have just told them all that they are wrong… Lovely sales strategy, isn’t it..?
@biachboy
@biachboy 3 года назад
What's your reason not to change? I'm not blind.
@RosenIvanovPetkov
@RosenIvanovPetkov 3 года назад
Love it!
@Raptile07
@Raptile07 3 года назад
😂😂😂
@joebaca5259
@joebaca5259 3 года назад
Here's a thought--maybe we should have polled our customers what looks good before making a monumental change that looks ugly as sin to most. And you screw it up with not just one--but all their line-ups with that hideous grill.
@AmineKouki
@AmineKouki 3 года назад
You tell them biachboy!
@cyanidegamingclipz7503
@cyanidegamingclipz7503 3 года назад
@@joebaca5259 the major market is china (and they love the grills) am guessing you didn't know this before commenting
@boy638
@boy638 3 года назад
What's your reason not to change? The design.
@gabrielcaramet3238
@gabrielcaramet3238 3 года назад
Money the Chinese like this design alot and all they care for is money
@neutrida5091
@neutrida5091 3 года назад
True
@boy638
@boy638 3 года назад
I actually love the interior.
@yes8032
@yes8032 3 года назад
@@gabrielcaramet3238 I hate them for doing that
@B4R0N.
@B4R0N. 3 года назад
@@boy638 that interior is pretty epic indeed.
@yuda_ab
@yuda_ab 3 года назад
What's your reason for destroy your brand?
@TwoWheeledDecaf
@TwoWheeledDecaf 3 года назад
Lmao this
@mamadouaziza2536
@mamadouaziza2536 3 года назад
Its a sub brand and people will compare it to the Model Y and ot will still sell because its BMW.
@nicolasreed21
@nicolasreed21 3 года назад
subverting expectations
@Toastbrot1000
@Toastbrot1000 3 года назад
Ok Boomer
@publicsectordirect982
@publicsectordirect982 3 года назад
You need to be be CEO at BMW group and improve on their awful position as the worlds no1 selling premium car brand
@ASK2nine
@ASK2nine 3 года назад
My answer: that grill!
@anandu7582
@anandu7582 3 года назад
I came here to comment that😂
@lanand9397
@lanand9397 3 года назад
*e
@pakovstheuniverse
@pakovstheuniverse 3 года назад
Duuuuuuuuuuuuuuuuudddddddddddddeeeeeeeeee!!!!!!! And how they ditched the round BMW *DEFINING* lights!!!!!!!!
@cyanidegamingclipz7503
@cyanidegamingclipz7503 3 года назад
Change change to any electric car you like then
@rapuncle497
@rapuncle497 3 года назад
My answer: Dodge Challenger 6.4L
@swada02
@swada02 3 года назад
BMW knew that hate would come and even included hate comments in this ad...
@plastiquemaraj8839
@plastiquemaraj8839 3 года назад
FR
@donaldtrumpjr1036
@donaldtrumpjr1036 3 года назад
No shit sherlock
@sNapppOr
@sNapppOr 3 года назад
just awesome =-D haters gonna hate, always the same...
@swada02
@swada02 3 года назад
@@sNapppOr The red one I like, seems to have a M Sport pack, and stands out. The other one looks horrible to me...
@Hack_es
@Hack_es 3 года назад
@@sNapppOr No haters wont buy the product. Would be better not to have to many haters like Porsche for example ?!
@mrmistercharles
@mrmistercharles 3 года назад
1:45 - That's my reason not to change. - proud owner of an E36
@tcaudiobooks737
@tcaudiobooks737 3 года назад
Bloody lovely those!
@yannicjohnson9164
@yannicjohnson9164 3 года назад
Congrats man, you drive a BMW of the golden era
@tutur_e3684
@tutur_e3684 3 года назад
❤️
@hbtv4899
@hbtv4899 3 года назад
You can't afford modern technology bro ... dont act like you ld be happy in 10 Years with classy models. Dont lie and show the world you "love oldschool" . You can't afford a newer car thats it dont hide behind fake love
@mrmistercharles
@mrmistercharles 3 года назад
@@hbtv4899 I'm grateful I live in a world of choice, that I have the freedom to choose a classic over a new car. I'm glad I choose to be a person that appreciates the history of a brand and also has the self-confidence to love what I like. If you buy cars based on what others judge you, then you aren't even in the same class of people I would want to be associated with. Good luck sweetheart
@kittehsnipe
@kittehsnipe 3 года назад
The comments aren’t unfounded internet hate, the cars BMW have been designing lately are actually hideous
@panzerkami2381
@panzerkami2381 3 года назад
On the bright side, Skoda inherited BMW's old design language so they suddenly look fantastic!
@publicsectordirect982
@publicsectordirect982 3 года назад
Yawn...
@fbffortysix
@fbffortysix 3 года назад
@@panzerkami2381 i agree, skoda has come a long way and they are very great, but bmw is going downhill reaaaally fast
@marcuskarlsson8995
@marcuskarlsson8995 3 года назад
@@panzerkami2381 yea saw that, thought it was an bmw at first
@yannicjohnson9164
@yannicjohnson9164 3 года назад
Imagine top gear still being around (it isnt!!!!!) And what Clarkson would say about this🤔
@yadanada9763
@yadanada9763 3 года назад
You have the perfect futuristic design from the i8, how come you downgrade to this
@striezlmuc
@striezlmuc 3 года назад
totally agree! The i8 used to be and is still futuristic, unique and different. BMW absolutely nailed it. The iX is the same - just in the opposite, negative way...
@Kingsoupturbo
@Kingsoupturbo 3 года назад
a very very good point!
@yannicjohnson9164
@yannicjohnson9164 3 года назад
Thats were we thought BMW would go with electric Cars.........and then this BS happened
@Kingsoupturbo
@Kingsoupturbo 3 года назад
@@yannicjohnson9164 I realize all SUV's have this hideous giant gaping grill thing now, and pickup trucks, so they're just going with the trend, reminds me of some of the 70's when personal luxury coupes were booming. Tons of older designs that look good to choose from though.
@DashingnDining
@DashingnDining 3 года назад
Sometimes change is not for the best... this is a great example.
@youtubasoarus
@youtubasoarus 3 года назад
This is like what happens with inbreeding.
@DashingnDining
@DashingnDining 3 года назад
@@youtubasoarus your statement is blunt but effective
@yannicjohnson9164
@yannicjohnson9164 3 года назад
Change for the sake of Change and nothing Else..... Change should Always be an improvement, If not its just a giant step back
@mavisowens7950
@mavisowens7950 3 года назад
@@yannicjohnson9164 As Jony Ive put it, “ “Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.” ”. This design is just appalling in my opinion. The first iPhone was completely new in its design, and function, but nobody called it ugly. Because it wasn’t. This car on the other hand is “different”, but insanely ugly. It just upsets me they’re so stubborn as to make an ad showing how people hate this car
@danielharry1075
@danielharry1075 3 года назад
Porsche pulled off "change" rather perfectly with their Taycan. And same can be said about Audi's e-tron cars especially with their forthcoming GT. Nothing wrong with "change" but "change" doesn't need to be ugly, does it @BMW?
@teotero1
@teotero1 2 года назад
You know ,sometimes we need some time to adapt to and accept new designs and things in general.one perfect example is iOS 7 ,at first everyone hated it and then everybody loved it after some time.i also was shocked at first with this car ,but with time the new design has started to grow on me
@silakkas
@silakkas Год назад
Marketing team just trying to save their own ass(I mean the whole BMW) by telling us we suck. What an idea this was in the marketing meeting xD
@colec485
@colec485 3 года назад
bmw even recognizes that no one likes their current design (primarily the grills anyway), and they still choose to make something no one desires. This car is held back by its grill, all new BMW’s look like beavers to me imo.
@eliask6180
@eliask6180 3 года назад
well, its not a beamer anymore its a beaver
@tomsoer6085
@tomsoer6085 3 года назад
they do what their real customers will buy, not internet critics who will never please..
@Ss-tt9pp
@Ss-tt9pp 3 года назад
@@tomsoer6085 Not customers in general.. Just Chinese customers.. Thats who these horrible changes are for
@mamadouaziza2536
@mamadouaziza2536 3 года назад
@@Ss-tt9pp so? If it appeals to the eastern market so what? You think you are more important?
@Ss-tt9pp
@Ss-tt9pp 3 года назад
@@mamadouaziza2536 I'm from the east you dumbass.. And I've been a fan of bmws since i was a kid.. So them radically changing their design to make something this cringey is distressing to me... And when i think its being done for one single market, it distresses me even further
@livionsibanda
@livionsibanda 3 года назад
I honestly didn't see this one coming
@Doupik
@Doupik 3 года назад
BMW Vision iNEXT, the concept version, was released 2 years ago, where were you since then? This is hardly a surprise.
@MarcelReck
@MarcelReck 3 года назад
@@Doupik that doesn’t mean that they will sell it line the conept design. How many concepts did they produce so close to it’s originally design?
@swada02
@swada02 3 года назад
@@Doupik Well said, to me this has taken ages to be released.
@livionsibanda
@livionsibanda 3 года назад
@@Doupik I know but I didn't expect it to be released this year or anytime soon
@earthling9913
@earthling9913 3 года назад
I see this car coming
@ARi-ht7su
@ARi-ht7su 3 года назад
Confrontation course with your customers. Sure, that will work... 🙈🙄
@clausableiter1976
@clausableiter1976 3 года назад
They will change. The brand.
@user-nu6js3dv2y
@user-nu6js3dv2y 3 года назад
It is trying to explain, that though it may seem Displeasing, it is the Future, and It’s what the Future is about. They do this for the Efficiency, Then worry about looks. Do you Judge a Book by its cover, do you fall in love with someone just because of their looks. No, it’s for The Inside, the way the Car Handles. #ultimatedrivingmachine #BMW #IX #BMWIX
@clorox1676
@clorox1676 3 года назад
They need big grills to sell these cars in China, bc chinese customer like them. So this is their attempt to come up with some lame design philosophy justification
@BattleCat3000
@BattleCat3000 3 года назад
They made a car to represent 2020, how nice.
@mortensenvick5711
@mortensenvick5711 2 года назад
2020 was a great year indeed, as great as the IX
@Rickusty
@Rickusty 3 года назад
Such an aggressive and offensive reaction to your fan base... Incredible BMW...incredible
@SilverSylphide
@SilverSylphide 3 года назад
BMW must have hired all the Acura designers from the mid 2000s.
@youtubasoarus
@youtubasoarus 3 года назад
Shovelnose would like to have a word with you....
@ToyotaTechnical
@ToyotaTechnical 3 года назад
At least those Acuras were actually fun to drive
@imgreedyblahblah3028
@imgreedyblahblah3028 3 года назад
The reason is I wanna drive cars and not metal squirrels
@uorlandoboy
@uorlandoboy 3 года назад
Agreed
@taxus750
@taxus750 3 года назад
I could almost (with some effort) disregard the pretentious looks of the thing, but the smugness and arrogance of the advertising gives me the raving shits.
@gersongaete1574
@gersongaete1574 3 года назад
Looks like a Kia
@jimschauer37
@jimschauer37 3 года назад
Their smug, self-righteous, condescending attitude saying that BMW doesn't sell cars to dinosaurs should have their board of directors cringing while they wait for the backlash...but they can't admit their mistakes in marketing. Too bad, so sad...
@NandanBgopal
@NandanBgopal 3 года назад
BMW: Take that grill you haters!
@panzerkami2381
@panzerkami2381 3 года назад
Haters: big grills are out! BMW: halte mein Bier
@Raptile07
@Raptile07 3 года назад
@@panzerkami2381 BMW: Halte meine Biberzähne 😂
@jj_cars99
@jj_cars99 3 года назад
Everyone: OMG I don't wanna drive a slit eyed allegro with big nostrils
@B4R0N.
@B4R0N. 3 года назад
So this is BMW saying: "We get all of your feedback. And we know our cars now look like the result of god asking Picasso to design a tumor. But we'll just ignore it." Good to know.
@B4R0N.
@B4R0N. 3 года назад
Awesome engineering work, though.
@madhukarjonathanminj2772
@madhukarjonathanminj2772 3 года назад
@@B4R0N. yep, excellent engineering but a cocky attitude and design.
@j1nz007
@j1nz007 3 года назад
this is what happens if you let marketing and business guys take over an automaker
@TheophilusPWildbeest
@TheophilusPWildbeest 3 года назад
Good grief that's awful. I'm a BMW owner, but I'm not buying that monstrosity.
@MotorTorq_ZA
@MotorTorq_ZA 3 года назад
Shut up I’m telling BMW what you just said
@Kodobrr
@Kodobrr 3 года назад
@@MotorTorq_ZA oh no!
@E9X330
@E9X330 3 года назад
@@MotorTorq_ZA stop simping for bmw kid
@MotorTorq_ZA
@MotorTorq_ZA 3 года назад
@@E9X330 well bmw doesn’t deserve all this disrespect
@yannicjohnson9164
@yannicjohnson9164 3 года назад
@@MotorTorq_ZA and why? It looks shit they knew it and are disrespecting all buyers and owners by not listening 😑
@dineshpersaud1075
@dineshpersaud1075 3 года назад
Damn they've completely lost the halo headlights now too 😔
@marekblazejewski888
@marekblazejewski888 3 года назад
When I was a young boy I put some posters of the cars on the wall and dreamed about having one to myself some day. But this tram like car is pathetic mocking of car design. As a premium brand you are officially finished. I am done with BMWs.
@shin-eisato5788
@shin-eisato5788 3 года назад
i post the previus gen. M4 on my wall.. same feeling here , sad.
@br_i4360
@br_i4360 3 года назад
@@shin-eisato5788 Same. Wallpapers of the last gen M4 and M440i. Feelsbadman.
@David-wl7qs
@David-wl7qs 3 года назад
Agree totally! Good bye BMW
@Ss-tt9pp
@Ss-tt9pp 3 года назад
@Bryan James or audi
@striezlmuc
@striezlmuc 3 года назад
It used to be the BMW Z1 I had a poster of as a child. And the E63 M6 used to be my screen saver for the last few years. In the meanwhile I own both of these cars and will probably never give them away. No such feelings/ desire anymore with the current models though...
@jensjanczyk2394
@jensjanczyk2394 3 года назад
The answer is easy! It is: • ugly • too big • too heavy • senseless for daily use • and means to accept compromises for my daily use and longer family trips • and “last but no least”: For this it is too expensive!
@ririr2
@ririr2 3 года назад
this shit is a hairdryer, thanks, but i'll take my 3 liter turbo with straight pipe / de-catted any day.
@cwx8
@cwx8 3 года назад
@@ririr2 too broke to buy high flow cats doesn't mean you should brag about it
@win-64
@win-64 3 года назад
Heavy??? Are you dumb you need all those batteries to fit into make your Car RUN atleast or a couple 100 miles !
@ririr2
@ririr2 3 года назад
​@@cwx8 no inspections here. in all seriousness, hi flow cat is just another restriction...
@lex_uss
@lex_uss 3 года назад
@@ririr2 Until the officer pulls you over and you pay the taxes.
@stevebrown3907
@stevebrown3907 3 года назад
Oh no, that grill is a disease.🤦🏻‍♂️
@AlexStayReal
@AlexStayReal 3 года назад
@@Thunderfrogwhat ?! Do you really think it was necessary for BMW to make the grill this large ?! Teslas don't even have a grill
@user-cw3nb8rc9e
@user-cw3nb8rc9e 3 года назад
@@Thunderfrog Audi and BMW think if they have a huge grille it will be a Mercedes. It never will. Second, these sensor can be hidden in 1/4 of the size of that grille. Stop spreading bs Thunderfrog.
@fiercedevil6955
@fiercedevil6955 3 года назад
The disease is slowly spreading to the other BMWs
@tcaudiobooks737
@tcaudiobooks737 3 года назад
@@fiercedevil6955 Even the smaller grilles on the 1, 3 and 8 are dogshit ugly.
@TheophilusPWildbeest
@TheophilusPWildbeest 3 года назад
Reminds me of the Ssangyong Rodius, not in appearance but in reaction.
@David-wl7qs
@David-wl7qs 3 года назад
Rodius was appealing compared to this
@AndorRadnai
@AndorRadnai 3 года назад
In appearance too, I’d say…
@BlackStigz
@BlackStigz 3 года назад
Cars are becoming more of a consumer product than a mechanical machine. This shows it.
@nobedz6688
@nobedz6688 2 года назад
@gerhard goedhart i see where you coming from, but he actually meant that cars are used to be about "yes we've got a skeleton and an engine (or electric motor in this case)" and then you put a sculpted metal on top of it. Now it's just "yeah people loves big ass stuffs let's put it here."
@TwoWheeledDecaf
@TwoWheeledDecaf 3 года назад
"Let's just shit on our fan base for not liking our grotesque design" interesting corporate strategy 🤔🤔🤔🤔🤔🤔
@alvarojm11
@alvarojm11 3 года назад
I thought the new 4 series, M3 and M4 were the ugliest cars BMW had ever made. I was clearly wrong
@yes8032
@yes8032 3 года назад
No the ugliest bmw ever made are the 5 series Gran coupe 3 series gran coupe I3
@person.w9780
@person.w9780 3 года назад
current base series is by far the ugliest modern BMW to date imo
@E9X330
@E9X330 3 года назад
@@yes8032 lol those are not even close
@tolga1cool
@tolga1cool 3 года назад
That's the way it is now.... Every new car will be uglier then the last
@lordbogus6709
@lordbogus6709 3 года назад
Those ones still get some use out of that huge grill
@enricoazzoni2371
@enricoazzoni2371 3 года назад
I have been the proud and happy owner of an E 30 and two E 36, what I saw in those wonderful cars I don't see anymore in the newest BMWs.
@FreekaPista
@FreekaPista 3 года назад
BMW: Loses half their design department, abondons the design language of i8 that people were enamored with, goes "all in" on "big grill good," and folds on "ultimate driving experience" Customers: This isn't a positive change. BMW: DAMN LUDDITES
@slunasaurusrex
@slunasaurusrex 3 года назад
Excellent comment. spot on.
@tolga1cool
@tolga1cool 3 года назад
And the reason is essentially China. They love huge grills and it's a giant market
@jimmyneutron5679
@jimmyneutron5679 3 года назад
@@tolga1cool yikes, to be honest they should stick those to them and make pretty grills for the rest of the world
@AndorRadnai
@AndorRadnai 3 года назад
Oh god, don’t remind me of the i8 or I might actually shoot myself! That was design!! Brilliant looking, both the concept and the Production version, despite its age a timelessly futuristic design. And then they follow it up with this monstrosity, a perversion of the i3 (which we didn’t think could get any worse), and try to shoehorn it into the throats of their fanbase who, in spite of what some weird people seem to think, are not just internet haters (I guess we are easier to dismiss that way) but former and current customers…
@wyw201
@wyw201 3 года назад
@@tolga1cool Chinese hates this grille as well, they’re bashing BMW on all of their social media.
@stefanoaquila8773
@stefanoaquila8773 3 года назад
Exactly! We had a lot of bmws in the family and thanks to the new grill we will change brand
@terranops
@terranops 3 года назад
Girl, bye. Nobody cares.
@Carsandmorebyheinrich
@Carsandmorebyheinrich 3 года назад
@Bryan James Haha, cheap plastic crap yeah in that Mercedes and that catches fire
@Namburiadityasairam2605
@Namburiadityasairam2605 3 года назад
@@terranops nice attempt to troll
@Namburiadityasairam2605
@Namburiadityasairam2605 3 года назад
@@Carsandmorebyheinrich rather have cheap plastic, than look like someone with no taste, and while the mercedes might kill me I'd rather be killed than spending tens of thousands of dollars on the new monstrosities BMW has put out
@tcaudiobooks737
@tcaudiobooks737 3 года назад
@@terranops Now, multiply Stefano by 10, 100, 1000... they'll fucking care then!
@tarwin42
@tarwin42 3 года назад
When BMW finally allow their cars to loose the "pissed of stock broker" look. I miss Chris Bangle...
@David-wl7qs
@David-wl7qs 3 года назад
#BringBackBangle
@slunasaurusrex
@slunasaurusrex 3 года назад
The Chris Bangle 5 series was a brilliant piece of design. It didn't have the controversial whale tail of the 7 series but kept all the good design elements. It was modern looking. It was distinctly Teutonic but while still having elegance and class to it. I don't think he deserves the hate he got I think it looks miles better than the F10 / G30 cars which are just jellybean shapes like all other cars now.
@Kingsoupturbo
@Kingsoupturbo 3 года назад
@@slunasaurusrex Its interesting as people really disliked the Bangle cars and they were a moderate change compared to this new design. Not so long ago BMW couldn't make a car that looked bad.
@AndorRadnai
@AndorRadnai 3 года назад
Ok, that is quite funny! It does look like a livid stock broker!!
@misterdog7
@misterdog7 3 года назад
Read someone saying "angry beaver", that really nails it IMO haha
@lucdevriese2134
@lucdevriese2134 3 года назад
As a long term BMW owner and currently driving a hybrid version. I bought my 330e because I was convinced by the technical specifications and the excellent service of the dealership but in spite of a bland design. I am pretty confident that the iX will be technically excellent. The issue is not that BMW buyers are not open for change and many actually embrace the transition to EVs. The big issue BMW has today is design. This has nothing to do with being conservative because modern designs in the history of BMW have had huge success. (Bangle period, i8, i3) Why is the BMW board blind to the fact that in the last 10 years, several new BMW models ( 5 GT, 6- series, X4, X6, iX) are just below par when it comes to design. BMW buyers are very loyal but if they protest in big numbers, there must be something wrong. Adrian Van Hooydonk lost it.
@striezlmuc
@striezlmuc 3 года назад
absolutely nails it...
@amithtat
@amithtat 3 года назад
I’m leaving for Porsche after this 😞👋🏾
@visitor3847
@visitor3847 3 года назад
Go for a Tesla
@Raptile07
@Raptile07 3 года назад
@@visitor3847 Only the new Tesla Roadster looks good. The rest is ugly.
@E9X330
@E9X330 3 года назад
@@Raptile07 and the quality is crap
@Raptile07
@Raptile07 3 года назад
@@E9X330 Yes.
@tcaudiobooks737
@tcaudiobooks737 3 года назад
@@visitor3847 Fuck that, I'd rather walk!
@JR-ut2ne
@JR-ut2ne 3 года назад
While the technical aspect of this car is very impressive it's just not desirable because it looks horrendous from the outside.
@BMW
@BMW 3 года назад
In order to go new ways, you sometimes have to try new looks. 😉
@donnab8640
@donnab8640 3 года назад
@@BMW trying hard to justify that atrocious grille design. Your designers should all go work for Lexus instead
@JPSquare272
@JPSquare272 3 года назад
@@BMW what’s the background music?
@rohanj2621
@rohanj2621 3 года назад
@@BMW sorry to say this but it's ugly looking
@JR-ut2ne
@JR-ut2ne 3 года назад
@@BMW I know that but why not go more in the direction of the 8 series or the new Z4 both of which are stunningly beautiful cars ;)
@RapideWombaticus
@RapideWombaticus 3 года назад
Answer: I'm not a horrendous hipster douche
@tcaudiobooks737
@tcaudiobooks737 3 года назад
For a real dose of horrendous hipster douche, check out their "option 2" advert for the 2GC (and leave a dislike while you're at it!) :)
@cawashka
@cawashka 3 года назад
Even hipsters don't approve of this design, no one does.
@timfrolov7891
@timfrolov7891 3 года назад
It's the targeted audience
@mcdalelahazel
@mcdalelahazel 3 года назад
Hello Mercedes, I'm coming...😌
@joetacchino4470
@joetacchino4470 3 года назад
BMW, I just had to log in to reply to this video. Look, I get it. You went out on a limb with a polarizing design and the response has been overwhelmingly negative. So your response is to challenge the "average" person to try to step up their game, try to embrace something new and be more open minded. It's not working. I'm the primary target you're looking for with this EV. I already own one Luxury EV, the Tesla Model 3 Performance. I'm used to living with an EV and I'm a fan. I also own a luxury SUV, a Porsche Cayenne that is ready for replacement. I am open to new technology and would have bought an i3 back in the day except the range just wasn't enough to make it work where I live. I loved the way it looked and the funky charm it exuded. Quite frankly, I like the overall direction of this vehicle. From every metric, I am your PERFECT demographic for this car. So I feel like this ad is speaking to me directly. And it's insulting. Yeah, you're trying to be cute. But your ad is literally saying "we hear you, and we're dismissively brushing aside your comments, or literally rolling our eyes at each other". Literally, you are showing actors / actresses brushing away our comments, laughing at them. Yeah, the interwebz can always be counted on to attack, and to desperately cling to the old ways. So a lot of the comments are just noise. Well I'm here to tell you that sorry, you've completely lost me with this one. The massive grilles are just way too in your face. They're unnecessary and completely the opposite of the "shy tech" you've worked so hard on elsewhere. Sorry, but this vehicle just looks a mess. I wish I could say differently, but I can't. If you care to respond, I'd love to have a dialog about why I'm wrong in my thinking, along with thousands of others.
@donnab8640
@donnab8640 3 года назад
Well said! 👍
@laurentiuch
@laurentiuch 3 года назад
Tesla is not a luxury brand
@ruzer391
@ruzer391 2 года назад
@@laurentiuch anyway their prices are not making it to low or even mid class
@dillanmistry
@dillanmistry 3 года назад
BMW should listen to us and audiences and reduce the grill intake for better sells
@Sushi_219
@Sushi_219 3 года назад
But then it ain't unique. BMW is seeing were future of ev design is heading. And they are the first. #whatTheSpace👌🏾😗😗
@h_rafam8972
@h_rafam8972 3 года назад
I love bmw 2000-2018 designs
@dzonemanarmy
@dzonemanarmy 3 года назад
My reason is i don't have money :P But guys, you need to dissmiss the guy who designed the front of the Car.
@olivermoser197
@olivermoser197 3 года назад
It will be like the i3. In the beginning everyone thought the design was bad. Now, years later it is still very popular and the design is much better perceived. BMW is much more ambitous than other manufacturers.
@pershooo
@pershooo 3 года назад
It wont grow on people but they will get used to it and because of that they will say its good looking. The i3 is still ugly to this day.
@olivermoser197
@olivermoser197 3 года назад
Nowadays it is not about giving people what they want, but to be courageous and convince them of the better. Tesla is so valuable because they are courageous. In my opinion BMW is going the right way here. There are enough normal good designs. Something polarizing creates much more attention. Just my opinion
@madhukarjonathanminj2772
@madhukarjonathanminj2772 3 года назад
@@olivermoser197 well u r right,it contains excellent tech an all and that will lead to its popularity,but that doesn't change its sheer ugliness.
@cwx8
@cwx8 3 года назад
Literally nobody thinks that about the i3
@Kingsoupturbo
@Kingsoupturbo 3 года назад
I have an 07 5 series, and I think you might be right. Its not appealing to some people now, but I wonder if their luxury targeted styling appeals to a demographic we are not part of and don't understand? The Lexus mega grill I always found hideous, is kind of normal now, pickup trucks have all gone to mega ultra grills too (Chevrolet) When the E60 came out people hated it, said it was super ugly and not BMW, but it aged well most people would agree. The interior full of Screens, maybe that's what they are predicting their future market will want? It'll be interesting to see how it plays out, it was a good commercial anyway you cut it. New Merc's are also, ahem, a bit controversial, nobody wants sports cars anymore, impress your friend Mobiles is the way it goes. (20yr olds dream of SUV's not Sports cars now, so they say)
@TomFlaTTop_BMW
@TomFlaTTop_BMW 3 года назад
My Father & I were BMW Mechanics. We have a collection of around a dozen BMW cars and three BMW Motorcycles, from the company's golden era when all the German Auto Manufacturers were competing to produce proper, over-engineered masterpieces with that sense of solidity that felt as though they were milled from a block of Titanium to last forever. And the closer you looked at the chassis and mechanical components, the more amazing the detailing became right down to the smallest pieces & fasteners, which compared to Australian & American vehicles, looked more like it was aircraft grade than automotive. They were on a mission to build the finest mass produced vehicles on Earth, designed & engineered for excellence regardless of investment required, and they were the standard against which all other vehicles were measured. Full stop. Built to a standard, not to a budget or economic target like today. Now, they are more like four wheeled appliances, over-stuffed with overly-complex computerised electronics and techno gadgets designed to impress the newer generations obsessed with that crap....the kids you see walking the streets with their mobiles held permanently in front of their faces, staring like zombies at their screens, so completely absorbed in all their social media BULLS#!T or whatever, they'll occasionally walk into a bus stop, tree, sign, post box, another zombie, or even vehicles. Laugh my ass off every time. According to the manufacturers, these morons drive demand for ever increasing electronic complexity in vehicles. From a mechanic's perspective, let me assure you, despite all their promises of reliability & longevity, these complex systems, especially after the vehicle is a few years old and continues to age, WILL break down and suffer all manner of malfunctions manifesting in often diabolically mysterious symptoms even their own Master Technicians with their latest diagnostic computers can't fathom. My Father was a Mechanic at a BMW Dealership until a few years ago, and I was an independent BMW Specialist Mechanic, so believe me, we know. I could tell you stories you wouldn't believe that at least three Master Tech's can verify, among others. As for electric cars.....🙄😣😫😵🤢🤮 They're just more soulless, four-wheeled appliances with all the appeal of a microwave oven, and the sound of an electric tooth brush or motorised wheelchair. No doubt they will completely replace internal combustion in the future, but thankfully not in my lifetime. Future generations will love them because they won't know anything else or have any experience of internal combustion to compare it to, and will have been indoctrinated from birth with all the politically correct appreciation of these mobile Fridges, and loathing for the evils of the past. Poor bastards. I'm going to be embalmed with the finest grade German Motor Oil in my veins, and buried inside a giant Jerry Can of High Octane race fuel. Either that, or buried seated behind the wheel of my E24 635CSi, or in the saddle of my R1200C Motorcycle, cruising with righteousness into the afterlife! And you can shove that up your Instasham or Twitt accounts, D**KHEADS.
@phatchunk99
@phatchunk99 3 года назад
Did the design team short their BMW stock?
@GF-qn7lm
@GF-qn7lm 3 года назад
Well, the design maybe ?!!
@benjones7117
@benjones7117 3 года назад
And the money
@branislavsaloky3075
@branislavsaloky3075 3 года назад
My reason: literally everything on this car
@sierrachief117
@sierrachief117 3 года назад
My reason: Only the front grille
@epicon6
@epicon6 3 года назад
Why they got to ruin more models with this grille?
@ketergraph9037
@ketergraph9037 3 года назад
this comment section shows what happens when someone tries to mess with the internet :D
@uorlandoboy
@uorlandoboy 3 года назад
Underrated comment
@jasonherah1563
@jasonherah1563 3 года назад
It should be named what’s your reason to change: The design! I think the entire BMW design team needs to be fired!
@jj_cars99
@jj_cars99 3 года назад
Yeah. They designed poorly this already ugly big nostril car
@qnxuxamasesalminger
@qnxuxamasesalminger 3 года назад
The BMWs that made me love and appreciate the brand were classy, elegant, subtle, timeless and all the things this 4 wheeled thing is not. It looks like it was inspired by a prehistoric oversized mutant cybermole and a bad trip in LSD
@ahogQ
@ahogQ 3 года назад
BMW... you were always making cars that brought passion and excitement. What happened? You are losing your soul as a brand. Anyway, I wish you all the best.
@enriquegato
@enriquegato 3 года назад
Audi e-Tron: WOW!!! Mercedes EQC: WOW!!!! Skodaq Enyak: WOW!!!!! BMW iX: Eeeerrr... what the...? Why are this guys ruining the electric branch???
@JiriVratislavsky
@JiriVratislavsky 3 года назад
Skoda Enyaq spelled correctly, but I totally agree.
@MONKEY_BEAM
@MONKEY_BEAM 3 года назад
You're assuming people who hate this thing don't hate all the others you posted.
@enriquegato
@enriquegato 3 года назад
@@MONKEY_BEAM Nope. I'm just reading the reactions of the people. Of course not everyone will like the others, but the general reacion is really good (specially with the Enyaq, very unexpected). Exactly the opposite that happens with this one.
@MONKEY_BEAM
@MONKEY_BEAM 3 года назад
@@enriquegato I've seen plenty of people criticize the e-tron and eqc for the same reasons as the ix: brands formerly known for elegance and performance now churning out obese ugly douche-dozers.
@enriquegato
@enriquegato 3 года назад
@@MONKEY_BEAM Well, if you feel the world hate EQC, eTron and Enyak got as much as this iX thing I guess we don't live in the same Internet. But man, it's not worth to discuss on this! Sales figures will tell if the real perception on this car is so awful as the comments on this video.
@tasos_paps8736
@tasos_paps8736 3 года назад
Reason not to change: e46 ❤️
@aidenp5768
@aidenp5768 3 года назад
What kind of suspension does this use? Air?
@mbanck
@mbanck 3 года назад
yes, at least as an option
@pabloescobar8243
@pabloescobar8243 3 года назад
Change is only good when it makes things better.
@MR9Mouhib
@MR9Mouhib 3 года назад
Bmw lost their touch .. this just look like a citroen DS .
@mankey-hd9879
@mankey-hd9879 3 года назад
Where ?????????? Are you blind have we watched the same video just pls stop hating on everything just because you feel not worthy enough
@bennyzebra1386
@bennyzebra1386 3 года назад
@@mankey-hd9879 lol I have an m8 comp and will not be buying anything new from BMW because of their horrible new design
@warcaine7640
@warcaine7640 3 года назад
DS looks even better
@LansaDiag
@LansaDiag 3 года назад
@@bennyzebra1386 You don't have anything of the sort.
@sympathiser_of_Germans_in_40s
@sympathiser_of_Germans_in_40s 3 года назад
Maybe they'll add your comment in the next vid
@romanchristov9486
@romanchristov9486 3 года назад
i love both, the commercial and car. great job :)
@jonasrossaert2836
@jonasrossaert2836 3 года назад
That Grill Tho.
@balasubramanianr3379
@balasubramanianr3379 3 года назад
That grill 😓
@SamSamShine
@SamSamShine 3 года назад
The only thing that I like about this ad is that it was filmed in Portugal
@VinnetouCZE
@VinnetouCZE 3 года назад
If BMW was in Cyberpunk77.
@HooNose2009
@HooNose2009 3 года назад
This design could use a few delays for polish, too.
@AndorRadnai
@AndorRadnai 3 года назад
@@HooNose2009 That was clever!
@florinvid
@florinvid Год назад
It's an amazing car. The future looks bright. Good job BMW!
@sxmmiig889
@sxmmiig889 3 года назад
The interior is so nice🤩
@MaxSimsMusic
@MaxSimsMusic 3 года назад
Is Pontiac still making SUV's???
@kl3ag1
@kl3ag1 3 года назад
TBH, the ad is brilliant. The car's design however uggghhhh... We change for a purpose. Changing just for the sake of changing? Switch to electric? Yes, maybe. Switch to ugly? Hell naw.
@Max_der_Kiachbeaga
@Max_der_Kiachbeaga 3 года назад
Genau warum müssen alle Elektroautos so beschissen aussehen? Wollt ihr modern sein oder was? Und wer braucht einen Elektro SUV? Wer braucht überhaupt einen SUV? Nur weil's gemütlicher zum Einsteigen ist? So ein Blödsinn, wenn ich nicht mehr einsteigen kann sollte ich nicht mehr Auto fahren, dann bin ich eh schon zu alt und nur ein Risiko! Ich bin ein großer Fan von BMW aber was braucht ein Mensch aus einer Großstadt der zweimal die Woche aus der Stadt raus kommt einen SUV der nie auch nur im Ansatz im Gelände bewegt wird beziehungsweise gar nicht ins Gelände fahren sollte weil sonst was kaputt geht, auch wenn der SUV jetzt elektrisch ist löst das zum Beispiel nicht das Parkplatzproblem in den Städten.
@madhukarjonathanminj2772
@madhukarjonathanminj2772 3 года назад
completely agreed.
@colec485
@colec485 3 года назад
It’s even worse that the car is electric and has one of the biggest, most hideous grills ever situated in a car that doesn’t even need an engine to cool
@cyanidegamingclipz7503
@cyanidegamingclipz7503 3 года назад
Change to electric anyways
@rohanj2621
@rohanj2621 3 года назад
Sorry BMW but the front looks so ugly that's my answer
@chuklee7523
@chuklee7523 3 года назад
I fell in love with BMW in 1988. One was loaned to me to drive, and I understood the thing that you can't put into words about BMW. 3 years later, I bought my first BMW, a 1986 325es. I loved that car mostly for its looks and how well it drove. I just bought a 2012, and it was hard to find one with a manual transmission. What I'm seeing here Bears no resemblance to either one.
@patrickbateman9887
@patrickbateman9887 3 года назад
If they wanted to "own" the design, they'd call this model the "Beaver".
@jayyee5216
@jayyee5216 3 года назад
And award for the Ugliest EV SUV goes to... BMW iX !!! 🏆🏆🏆
@frederik3326
@frederik3326 3 года назад
you are the only brand that doesn't rest on their already good design and keep advancing in every section of future mobility. Much appreciated.
@firstnamelastname1487
@firstnamelastname1487 3 года назад
it looks quite nice in bordo
@deneshbm5656
@deneshbm5656 3 года назад
so this ad is screaming ,,haters gona hate and we at BMW don't care!" lmao
@LtheMunichG
@LtheMunichG 3 года назад
My answer: That design. I don’t want to drive a van.
@AndorRadnai
@AndorRadnai 3 года назад
I would prefer any Van over whatever this pathetic excuse for a waste of resources is…
@striezlmuc
@striezlmuc 3 года назад
BMW Design is so much about emotions. My deepest respect for the previous great work of Chris Bangle, Adrian van Hooydonk and others. Despite of many older models, I also consider icons like the Z8 or E63 6 series as a piece of art. The current design just turns me sad. Even if you wanna create a bit of controversial emotions with the design, the overall appearance should turn positive in the end. And yes - I don’t like each single line on my E63 either but the lines match and I appreciate the overall design. In my opinion BMW exactly misses that point with the recent models...
@tshikosiphathutshedzotshik1396
I used to hate the design then i saw one, damn its stunning like a piece of jewelry
@Jogi83
@Jogi83 3 года назад
Mit Sportpaket schaut er richtig klasse aus. Schade, dass ich mir den wohl nie werde Leisten können.
@eagletracker
@eagletracker 2 года назад
I just love the design of the IX, interior as well as exterior. It is beautiful! Seriously. I have seen the car in person, and must say it is a jewel. When I saw the grill on a real car in person, I must say it is really a very nice design. Look at the grill of Audi etron and Q4 etron as well as Lexus - seriously, those grills are even larger and not good looking at all. 99% of all the comments I have seen from people who actually have seen and tried the car, are positive and applauding. Before judging and having strong opinions about a car just based on pictures, you should be a bit open minded until you have actually seen it in person. Many people admit that they changed their mind after seeing the car in person. When I this fall started looking around what EV's could be of interest to replace my BMW X3, I was open minded and considered all models on the marked. The BMW IX50 quickly stood out of the crowd in a very positive way. Now I have tried a lot of EV before making my final decision, and my clear conclusion is that the BMW IX50 meets all my expectations of an EV in 2021: high tech, innovative, modern new design, high comfort, premium feeling, nice design, long range. So again, my advice is to see the car in person and try it before judging.
@clearcutpro
@clearcutpro 3 года назад
Reason not to change is your design. Undesirable, wonky and unbalanced. And the funniest thing is in this ad itself - if you buy this thing, all you do is get tons of comments saying wtf is that, while you trying to swipe em off while you driving. Lol Long live classic BMW...
@AlexStayReal
@AlexStayReal 3 года назад
Good Job you Just Made the ugliest Car. No one, and I mean no one, can change my mind
@lolhoin1377
@lolhoin1377 3 года назад
@草ただ幸せ Perhaps you would prefer the nissan ariya lol
@AlexStayReal
@AlexStayReal 3 года назад
@O G don't worry, I will
@mamadouaziza2536
@mamadouaziza2536 3 года назад
@O G A lot of us like it.. It will sell well
@mihneasvideos
@mihneasvideos 3 года назад
indeed. those headlights are not bmw. Yes it is a change, but an ugly one imo.
@AlexStayReal
@AlexStayReal 3 года назад
@@mamadouaziza2536 hahahahahahaha
@josipananas1220
@josipananas1220 2 года назад
It looks perfect.
@BMW
@BMW 2 года назад
​+JosipAnanas​ Thank you very much for the kind words, Josip! We wish you a Sheer Driving Experience, always. 💙
@momoneyinvesting
@momoneyinvesting Год назад
Are you blind?
@p00pie
@p00pie 3 года назад
pure cringe. I've been a BMW fan my entire life and this advertising campaign is disappointing and insolent.
@jj_cars99
@jj_cars99 3 года назад
The campaign is just odd and so weird. Wtf is bmw doing now? Just pure ugly and odd campaign
@stijngrove1626
@stijngrove1626 3 года назад
Fire your complete design department now before your company is bankrupt!
@David-wl7qs
@David-wl7qs 3 года назад
Let's hope sales flop! #BringBackBangle
@clausableiter1976
@clausableiter1976 3 года назад
Fire Zipse.
@gerasimosrico
@gerasimosrico 3 года назад
I don’t get the marketing with the comments shown. So Bmw basically knows people will hate this design coz it looks like a Ssangyong, I’m sorry the question should be what’s your reason to change Bmw. Why change to something worse when u we’re doing just fine even good.
@joeorlando9477
@joeorlando9477 2 года назад
Nice video!
@Notavailable9ag
@Notavailable9ag 3 года назад
Its good on this car, only if they didnt add that grill look onto the 3 series 😔
@mldzanoun2977
@mldzanoun2977 3 года назад
The reason is that we love bmw and we want it above other , with the new grills , it aint happening , its not beautiful as the previous ones .
@sukhmanjyotbaath4684
@sukhmanjyotbaath4684 3 года назад
Idk why people hate this car do much I just love it
@marcweber8725
@marcweber8725 3 года назад
About the new grill design you have to see that it was changing always in the history of BMW since 1933. The changes in the last 3 year were very fast of course, if you compare actual one to 2019‘s X7 and 7 Series. Change is good, but not too quick. Before it changed in cycles of 10 to 20 year‘s. So don‘t push the brake, but may release the throttle a bit and let the people adopt.
@Lynyrd_Evnyrd
@Lynyrd_Evnyrd 3 года назад
This just says BMW is willingly ignoring their customers. Electric cars don’t have to be ugly. Look at Polestar and Lucid. Those are beautiful cars that don’t scream to the high heavens that EVs must be weird like you all did with this car!
@jj_cars99
@jj_cars99 3 года назад
And even Porsche is doing EV design just right
@KAMELKFB
@KAMELKFB 3 года назад
This isn't BMW, go back making BMWs Seriously
@BMW
@BMW 3 года назад
But normal is not what we aim for! We have created your new favourite place to be. 😉
@cadriver2570
@cadriver2570 3 года назад
@@BMW The i3 and i8 are unique designs that look incredible. These grills on the other hand...
@KAMELKFB
@KAMELKFB 3 года назад
@@BMWIf "sheer driving pleasure" isn't in the future I don't think i want to be in any other places
@donnab8640
@donnab8640 3 года назад
@@BMW you will lose me as a customer and I’m sure several thousand others by putting these hideous grilles on your vehicles. My first 2020 X5 will be my last
@PeacockPovertyDotOrg
@PeacockPovertyDotOrg 3 года назад
@@BMW The BMW i3 and i8 were not normal, but they were certainly more attractive than what's been coming out from BMW lately. I realize the board is aligned with van Hooydonk's design direction, but BMW is going through a period of losing its identity. I know the designers are trying, but the problem is at the top.
@waynecroot9452
@waynecroot9452 3 года назад
My reason not to change is the way it looks and that is insurmountable.
@jocelinsolon7903
@jocelinsolon7903 Год назад
Me gusta mc por su buen trabajo y el equipo
@thabontjoboko437
@thabontjoboko437 3 года назад
Wow the interior is sooo dope
@rafael_barata
@rafael_barata 3 года назад
One of your best introduction video!
@markring2417
@markring2417 3 года назад
Guys it’s not the grill it’s the everything about this car
@Sushi_219
@Sushi_219 3 года назад
I'm a all time mercedes fan and this is way better that the eqc by 200%😱😱🔥🔥🔥❤
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