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What the Google Leak Means for SEO 

Exposure Ninja
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How to Rank in Google’s AI Overviews 👉 • How to Rank in Google’...
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====================
2500+ internal Google documents, giving some details about how search works were accidentally leaked online.
This is the biggest Google leak I’ve ever seen.
These documents give us marketers an incredible insight into Google’s ranking factors.
Not only that but there’s evidence that Google has been lying to the SEO community for years.
In today’s video, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information.
Timestamps
00:00 - Intro
00:58 - What’s in the Leaks?
02:08 - What’s New?
10:20 - Confirmed Myths
15:15 - SEO Advice
Read our blog posts: exposureninja.com/blog/
====================
Rand Fishkin: sparktoro.com/blog/an-anonymo...
Mike King: ipullrank.com/google-algo-leak
====================
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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
====================
Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
====================
#ExposureNinja #SEO

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30 июл 2024

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Комментарии : 23   
@nirmitha
@nirmitha Месяц назад
You said “include keywords at the start” - which is not always true. There are some niches; if you try include a high volume keywords on the Title / SEO Title, Google considers this as spam and you might end-up with SERP demotions. Always better to check the SERP and make sure whether the keyword is being used by at least one of your competitor.
@ExposureNinja
@ExposureNinja Месяц назад
Do you have any concrete evidence of KW at the start of the Page Title being the trigger for a demotion?
@marcusjpotter
@marcusjpotter Месяц назад
Appreciate the summary. As always, Thank for summarising Tim
@matthewjamestaylorcom
@matthewjamestaylorcom Месяц назад
That's not Mike King??
@ExposureNinja
@ExposureNinja Месяц назад
You're spot on. Error on my part. I've added a card link to the correct Mike King of iPullRank. Thanks for pointing that out!
@henrythomas7112
@henrythomas7112 Месяц назад
Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!
@ExposureNinja
@ExposureNinja Месяц назад
Glad it was helpful!
@Thebusridesme
@Thebusridesme Месяц назад
Nice summary. Was there any indication that they use GA data? For example on “long clicks”.
@ExposureNinja
@ExposureNinja Месяц назад
Not that I've seen. Although it might not be necessary, given the Chrome data?
@challismarketing
@challismarketing Месяц назад
Great video, thank you
@ExposureNinja
@ExposureNinja Месяц назад
You're welcome!
@michaelz2124
@michaelz2124 Месяц назад
Brilliant
@ExposureNinja
@ExposureNinja Месяц назад
Cheers!
@AllergicToMakeBelieve
@AllergicToMakeBelieve Месяц назад
Extremely helpful information, well summarized, by a pleasant human who is easy to understand. A perfect video only marred by jarring transitions... Like being in an earthquake 😊 Try a smoother wipe
@ExposureNinja
@ExposureNinja Месяц назад
Permission to use "A pleasant human" on my gravestone?
@AllergicToMakeBelieve
@AllergicToMakeBelieve Месяц назад
@@ExposureNinja lol ... Why certainly. Hopefully you won't need it anytime soon. And it was not meant as a backhanded compliment. 😁 So few people strive to be pleasant to others, it was much appreciated.
@GotBugsGetBarrier
@GotBugsGetBarrier Месяц назад
Google, lying!? Say it ain't so!😅
@AlmarWinfield
@AlmarWinfield Месяц назад
"Do no evil"
@ExposureNinja
@ExposureNinja Месяц назад
Perhaps evil is an acronym
@AlmarWinfield
@AlmarWinfield Месяц назад
@@ExposureNinja Eccentric Villains Influence Literature You may be onto something.
@thewinner3163
@thewinner3163 Месяц назад
they always lie
@ExposureNinja
@ExposureNinja Месяц назад
Who, Google?
@thewinner3163
@thewinner3163 Месяц назад
@@ExposureNinja yup. i always do what they say to not do.
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