What The Pronunciations Of Brand Names Really Mean - Cheddar Examines 

When your name is Keke but you look more like a Bouba

1:45 i feel like i was just taken back to a Between the Lions episode. Nostalgia hit hard

Dear marketing people ... never, under NO circumstances, try to establish an ice cream named "frosh" in Germany - nobody would eat it. Because it sounds like the german word "Frosch" which means "frog"

4:47 "it's also worth noting that sound symbolism goes beyond English" Oh really? Who would have thought! That languages other than English are also complex, rich, deep communication devices with well defined grammar!

I'm surprised that the most famous word to describe this was not mentioned: Haagen-Dazs.

This is very interesting, is there any books of this topic

That’s how you spell google when you’re chattin with your friends in Indonesian, LoL

isn't that mostly cultural (with a few exceptions)? I speak 3 languages and I feel like some of these don't apply to these other languages

And that’s why the Krusty Krab is called the Krusty Krab: *money* Also, 1:47 gave me Between the Lions vibes

Can't help but thinking I'm being mind-controlled.

I love to get to learn about these things about how our brain works but maddening to see being once again distorted by marketeers

Linguists: you should name your products with sounds that are pleasant and are associated with good qualities Ikea: hold my blørg

Corona virus procrastination got me here early

Kind of surprised; wonder if the standards or associations for sounds are different in different languages.

It totally sounds like they’re saying kinky a ton of times

"Pied pipeerrrrr" Richard Hendricks - Silicone Valley

It reminds me of how I associate calendar months with colors. For instance, May is yellow to me. January, red. Some days of the week are associated with colors for me as well. For instance, Friday is a baby blue, monday; a dark blue. Tuesday, yellow. I’m not sure if there’s a term for it, but I like to think it’s just me.

This seems a little wrong based on the first part. When he's saying "You can name it KiKi or KeKe" referring to the vowel. When I think it's more about the sharp sound of a K. It's related to crisp sounds. If you used bibi, then it would make a lot more sense. Also what does this have to do with the NYC street grid Cheddar? You guys are slipping /s

I did choose Bouba and Kiki for the left and right symbol respectively. 😱

Swisher Sweets--Swoosh! Va-va-voom! Seriously, though, this sounds a bit iffy. I mean, yes different sounds connote different things to people, but do the same sounds have the same connotations to everyone? Is it universal? Or is it dependent on the language or culture? Is it...tinny? Or Woody! Good word, that--woody!! montypython.50webs.com/scripts/Series_4/23.htm

I think some of it also might be the association of a brand name with a pre-existing word for which people already have preconceived ideas. To me, "Frosh" sounds like "frost" which makes me think more of nice, cold ice cream than "Frish". Or "Swiffer" sounding like "sweep".

I have been looking for this video a long time

I mostly agree, with what is said, but there's one bad example : "l'Occitane" It's a French brand and a reference to the "Pays d'Oc" whose inhabitants are occitan (occitane for women) and speak the "langue d'oc" in opposition to "langue d'oïl" both being derived from latin and "langue d'oïl" being the one that eventually became modern french. but the pays d'oc, of which Provence is a part, is well identified in french culture, it's the wider mediterranean culture and immediately calls to the mind lavender, oregano, taragon, "herbes de provence" olive oil, the typical smells of mediterranean woods, the meditaranean sea, the reputable soap of Marseille, Grasse and it's huge history in making perfume, and cosmetics. So in that one name, all of that history and imagination is conveyed, and it's tied to longevity good health, and sun. It's a bit like "dead sea salts" cosmetics.

Any recommendations for further reading on the subject?

Either way, they just want your money

Not really related to the video but I had a little wave of happiness when I saw a Welsh person / bangor uni in this video - representation of Wales is not often seen in non UK based media and I appreciate it

May I suggest that you run these retro video clips through some form or another anti-aliasing filter before adding them to the actual video? You seem to have them in all of your videos and every time there are huge aliasing artifacts when anything moves slightly.

3:28 eyyy, that mall looks familiar to me.

Do you know any brand name you loved but then you tried and hated the product?

Aka “woody” vs “tinny”

I wouldn't buy a sponge called keek.

Frosh reminds of frost + flavoured to the taste. Frish reminds of fresh, raw unsweetened maybe.

I was baited, I thought you'd also talk about Google's brand!

omg you used IPA for phonetic notation. I cant be the only person angry at companies for using the standard english phonetic notation Edit: nvm you said "a" was a rounded vowel...

WOOAH what is that engine at 3:07 its so nice looking

I hear the sound of the price and my wallet before buying items. Nothing else

The pure existence of David Crystal in this video made the veracity more palpable!

@4:42 civilwar from Marvel

2:31 Like the Pokémon XD

Underrated channel.

"As it turns out, the sound of a brand matters way more than you might think." Well, of course it does. Would you rather buy "Dog Shit brand coffee" or "Yummy Delicious brand coffee"?

what mall is that in the video with the rainbow lights?

Love this video for its insgiht

Linguistic science: *exist* People: making brand name by his/her name

Straight after the series called 'Quiz' on ITV (English TV) 'Who Wants To Be Millionaire' documentary on the 'Coughing Major Scandal' Gugellll

The way to tell a good RU-vid's vs a.bad RU-vid's is to see if they pinned there own comment

One problem with market testing things like brand names is that humans have an innate desire to be liked AND to feel important. With that in mind comes the realization that people are more likely to mark down what they think the presenter WANTS to hear, and less likely what they actually think. I have seen some studies on this quite a few years back.

The mil and mal experiment result could be because mil is similar to minimum and mal to maximum. Alternatively, minimum and maximum are named this way because of an innate association but idk

If you ran the naming experiment with a multilingual speaker would they change names based on what language the experiment was in?

So if people look for different words that represent their companies, what the fuck does "cheddar" have to do with a mini-documentary channel?

I woulve chosen kiki for the rounder one if you said it first

I would have chosen frish, because I like fresh ice cream over frog ice cream. (frish and frosh sound like the German words for fresh and frog). Also this thing just make sense for made up brand names that can't be logically constructed.

Couldn't the Mal/Mil "problem" simply be a question of association? Maximum, Magnum, Majestic, Magnificent stand for BIG concepts. Minimal, Miniscule, Minor stand for TINY ideas... Same for Bouba/Kiki Bouba sounds to me like bubble, Kiki rhymes with Spiky... i immediately jump to such associations when i hear the words. Frish is the german variant of "fresh" and close enough to sound that way to anglophone ears too, Frosh takes up the sound from "frozen". so the immediate jump would be Frosh... but Frish also sounds a bit like freezing, so it is a lot more ambiguous than the other doublets.

1:49 DUH?!

I would think instead its because Bouba, the Bs have curves and Kiki, the Ks have angles. But thats just my thought

You. Made. My. Day! ❤️

What does *Scribblebytes* sound like symbolically?

Title was mildly interesting. Video is super interesting.

Should also try and go beyond the worldly/secular purposes of symbolic linguistics as shown in this video. Much before marketing took hold of its impact, our ancient world had a greater understanding of the influence of sounds and syllables. Far greater meaning and purpose of this phenomena is ubiquitously present in the spiritual, mystical and esoteric--it is built on, as you say, symbolic linguistics. Consider also reading "Esoteric Structure of the Alphabet" by Alvin Boyd Khun. Or simply chanting vowel sounds...you will feel different within yourself.

You can keep the _frost,_ I'll stick to Häagen-Dazs.

Well kind of... its word association. If I say smow. Its probably small and slow. Shmeckle is like shackle

Häagen-Dazs comes to mind

But does this symbolism change over time? For example, Mark Twain liked the German word Schmetterling more than the English Butterfly, because it has lighter vowels. But today it seems to be a common example of the harshness of German because of the hard consonants.

Maybe that's why a same brand has different names in different markets

Thanks!

Conspiracy theorists will have a field day with this knowledge

Anyone else thrown off by the IPA and the way that the phonemes were grouped?

That moment when your name is Chris , But friends and family call you besides your many other nicknames......ahhhh. ..... KIKI 😐

What about Googoogooloooooo!!!

wait, other languages also benefit from sound symbolism??? It's not just something useful in the great and awasomest English language??? wooooow!!! shocker

1:56 don’t think we didn’t see what u did there 🤣

How about Un Un?

I would have thought the frish was made out of fish

Interesting

The reason there's so many Mexicans in Chicago is it sounds like Chicano.

Holy shit that's interesting

Frosch means frog in German

whoa, this is crazyyyy 👏👏👏👏

So you're saying don't name a breakfast cereal "grittos" ?

Ok but I still prefer Frish to Frosh Because Frish sounds fresh, while Frosh sounds botched

Frosh is short for freshman, and seem to suggest inexperience.

Ok

Why do professors always try so damn hard to look like professors?

It sounds like Cheddar should be renamed "Bullshit Corner".

the stuff i thought id be studying in marketing school smh

Let’s bouba Kiki! I wanna bouba Kiki! Also he totally says kinky at 0:40

Swohmers lawnmowers :D got it

Ch-edd-ar?

If he won’t be the bouba to your kiki he ain’t worth it sis

it's not like mathematical "googol" its pronounced GO OGLE

AH SOUL

The bukkake effect? Wha?

Those are just bourgeois ways to make money

linus is pronounced linex

How to not run out of things to say

@Simplicissimus did it first

I feel like I've seen this video before...,

So basicLly go with the name that rymes in your head

BOOBA

Lets have a kiki