When Brands Try To Make Viral TikTok Songs (And Fail) 

the huggies ad tiktok song really is just another way for these family bloggers to exploit their kids even more?? so weird tbh

The e.l.f. song may have gotten a lot of organic use, but that doesn't mean it was an effective ad campaign. If most people hearing it didn't know it was an ad for e.l.f, it was a failure. An ad has to get the brand or product in people's heads, and that's impossible if the ad isn't even associated with the brand. So did they write a good song? Sure. But did they succeed as marketers? Not really. The ideal ad song is probably like the Chance the Rapper/Starbucks one. People knew what it was an ad for and it got people talking. No publicity is bad publicity, after all.

brands should go back to being corporate-y tbh.

Shaking your baby's ass for TikTok is crazy, shaking your baby's ass for an AD is beyond insane. Do these people not think of who's watching? Do they not care?

What made "Planet of the Bass" work is that it tapped into a very true issue of some Eurodance productions having limited conversational and colloquial English. Masterboy is an example of this--a lot of the lyrics were directly translated from German and so there lyrics that are technically accurate in English it just sounds wonky because it isn't how an English-speaking person would talk.

The huggies ad just sounds so weird and kinda creepy in a way 💀

I used to work on the Huggies marketing team (I left years ago, the mushy butt song was not my fault) and none of this surprises me. They let the millennials run wild in there

Oh god, I remember getting an ad with that Huggies song here on RU-vid. Struck me as creepy and predatory INSTANTLY and made me feel gross for watching it even a second, I don't know why they thought that was a good idea or why more people aren't talking about it??

10:05 the 2018 animation meme community would eat this sound up

Rudolph the red nosed reindeer was invented by the department store Montgomery Ward. The character literally did not exist prior to that ad. And the way U.S. Americans view/present Santa (the red outfit etc) came from Coke. Obviously built on top of all kinds of existing folklore, but that jolly red suited guy we all picture was made for a Coke ad. Which was also tied into patriotism.

the huggies trend seems so predatory like those are babies and there are so many sick freaks in this world that it really just makes me uncomfortable seeing parents post their infants like that for money

i deleted tiktok in march and i don’t miss the corny ass songs 😭 i don’t want to buy starbucks i’m doom scrolling

Time to bring back the ‘silence brand’ crab

i thought i was the only one who had a problem with the baby commercial since literally no one was talking about it, and i first saw it months ago. i thought i was in a dystopian, i scoffed at the idea that they let this pass. i tried to block it when i saw it on Pinterest and RU-vid, but it kept popping up, i even reported it. glad it's clearly a problem with other people, as i feel like this is one of the things we can all agree is majorly creepy. seriously, it freaked me out in a way i can't describe. sheesh, it gives me chills just thinking about it. i mean, gosh, how tone deaf and immoral do you have to be to produce that? there's no way around it. that's just blatant exploitation of children. in any case, it's still just weird, like very off-putting and awkward. i couldn't stop thinking "why do this? there's definitely more effective and moral ways of advertising diapers, this is more than just pushing it."

Reject modernity return to Reese’s Puffs rap

whoever came up with the Huggies song needs to have their hard drive checked

Honestly let’s ban all the family vloggers from using their kids as props to make money.

15:04 dude i agree, i’m tired of being sold things i was gonna buy anyway like tampons???? why the hell are you trying to make a diaper song, people are gonna buy those anyway!!!!! 😵‍💫

I also never realized Justin was the reason for the I'm loving it jingle either at first.

literally i was so angry at people genuinely believing doja cat about her "contract" with taco bell. like U R NOT IMMUNE TO ADVERTISMENTS brands are NOT your friend. she was PAID to do that shit and some of yall ate that up UGH.

Sure, laugh now... we'll see who's laughing when the "shit your pants challenge" goes viral next week

i can see an executive at a head company telling their marketing department “do this” “this is working on tiktok we need to do this” and them prob knowing it’s not a good idea but higher ups make the big decisions.

Dev upload! This means I'll make a cave out of wood and play movies from the 90's for little ants while I name them with the names of gods

The desperation and second-hand embarrassment is so palpable that it's going to haunt my dreams. Why can't Huggies just find some weird but catchy song that no one's ever heard and put it under a Huggies ad? Or they could find some tiktok parents who already use their diapers and pay them to make an ad/tiktok. They could basically do whatever they wanted as long as A. their babies were wearing their diapers and B. the weird/catchy song was playing (plus they would throw in a years supply of diapers). The song would eventually find its way to non diaper related tiktoks, but people would still be reminded of Huggies in the back of their minds.

if i was a big brand, i would get the most loud amen break and put it in my commercial jingle. it would definitely get stuck in peoples heads

Brands need to stop trying to be relatable. The very few successes are not worth the thousands of monstrosities born along the way

Brands are just trying wayyyy to hard to mimic things they think are popular and it always results in cringe

Companies relizing what everyone already knew and that ppl prefer when things are genuine and creative and not failing to recreate the same trends over and over with an impersonal corporate feel

“Have You Tried Wheaties” in the 1920s was the first recorded jingle for radio. But you can find examples of jingles from the 19th century that would be sung on the street. Kind of evolves out of the town crier in early modern Europe.

some of the burger king songs that were made a while ago were genuinely enjoyable but also i think some of the best ones were parodies of the original ads

I KEEP GETTING THIS DAMN HUGGIES SONG AD ON SPOTIFY, which is worse because i cant skip it, i have to mute my sound whenever it comes on, who the hell thought it was a good idea to sing about baby asses

thinking about the reeses puffs kid. hope hes doing well

God the first time i heard the huggies song I was on the damn train listening to music and i suddenly hear some guy singing about butts. This song fucking haunts me man

I feel like this + music companies literally telling their artists they can’t drop a song unless they have a viral tiktok idea or something. TikTok is literally RUINING everything, but no one wants to talk about this lol

My question involves why in every huggies ad the dad always has a diaper on his head. Is that for him to shit out all his bad ideas into. Is that where the ad money from this collab is kept Edit “Diapers?! On head?!! Funny.” It answered the question but did it though

If a company makes an ad cringe enough ill refuse to buy whatever product they're selling. Just because I'll associate it with the ad 😂

Hopefully these are simply the new versions of jingles, and the people making them aren't trying to make a name for themselves as a "real artist." Remember when "selling out" was having your song played on the radio by way of payola?

Doja's mexican pizza jingle was so fkn smart and funny

Okay I won't even lie I love this vid sm. I'm bookmarking it for my customer service class for sure :D

also the burger king whopper song was so funny and got a lot of people talking like i love that

the huggies one reminds me of ads i kept getting for a brand that made diapers. their ads were in the “tiktok” style of editing and i always thought they were weird

Not to mention that Just Eat / Lieferando got KATY PERRY to record and make music video style ads for them 💀

This might be a hot take but the Doja video to me came across as like... Entitled? Here she is, about to make hundreds of thousands of dollars making a "jingle" for a taco bell ad, and she has the nerve to act "too good" for it. Like, im sure having to make ads is cringey, possibly embarrassing, but you agreed to do the shit at the end of the day, no one's forcing you.

Oh my gosh thank goodness I’m not only one that thought that the Huggies ad was weird. Bazaar on all levels.

this was a great video also ms. lemons you look so extra radiant in this video. like a non biblically accurate angel. you’re so epic and i love ur music. i hope to see u live next time u go on tour. much love ms. lemons

Speaking of commercial songs, there's this theme park in Poland called energylandia and close to the enter everything that's played from the speakers are just cringey commercial songs (the fact that these were in the style of kids' songs just made it worse, even though most of the stuff in the park is a bit too extreme for kids). I remember when I had to wait there while visiting the park listening to these made me cringe in levels I didn't even think were possible

the only ad song i'll ever listen to is just eat ad songs

The Huggies ads aren’t just on tik tok and RU-vid, the other day I was casually watching tv and a different (albeit still disgusting) ad with the same song played. If anything, it was MORE predatory and creepy than the tik tok ad considering it had close up of a baby’s butt…

"shitting on this song" about the huggies trend was a great pun

bro i was waiting for you to bring up the burger King ad

oh my godddd ive been getting that stupid huggies song ad on soundcloud and it infuriates me everytime

i remember seeing the huggies add on tv and being so grossed out

THE CHANCE THE RAPPER SONG SOUNDS LIKE SOMETHING YOU'D HEAR FROM A SPLATOON BOSS

The best one is the Migos and Wendy's Major Bag Alert song

9:59 the Starbucks one is so animation meme material

Oh my god I just realized elf stands for eyes lips face I’m-

Hey!!! Fun fact: McDonald’s sprite is scientifically engineered to actually work well with their fries compared to any other soda! (Proof: both my mother and father used to work in the beverage industry, my mom in the actual management and sending of techs and finding contracts and all of that. And my dad was actually a technician who worked on said machines!)

Dev Lemons the type to get shmeckledorfed by a field mouse

Sooo.. that just happened! 😄

Im so interested in this video but ur talking about things ive never heard of in my life bc i dont use tiktok💀i feel so left out and lost but at the same time im glad i dont see most of the things on there.

And try to "SELL YOU SOMETHING!" 😂😂😂😂👏👏👏👏 I feel you

I can't believe Chance made the best Crystal Castles song since they split up.

They wanna be Burger King SOOOO bad

Such a nice video - Also your hair looks so pretty! 😸🌸

I First Saw A Huggies Ad Using That Song on Television 2 months ago in a hotel and i was absolutely disgusted. That Song Is Sounded Really Predetory, What Were They Thinking Making A Song About Baby's Butts?!

You just unlocked a core memory of the terrible my jeans song from back in the Rebecca black Friday era

The Huggies ad makes perfect sense. Have you seen who goes to burning man? To raves? They’re in their 40s with 2 kinds and an office job. That was spot on for those people.

I think these monstrosities come from them sourcing creators from cheaper means like CL or Fiverr. I've seen adds from larger brands being like "need influencers right now!!!" (Compensation: 50$!!!!!!!!!!)!!!!!!!!!!!!!!!

Kyle Gordon is a national treasure

stop the baby slapping the girl caught me so off guard😭😭🙏

this is how i found out the eyes lip face audio was an ad all along

happy little day today :)

Omg i remember the huggies song for ads it was a calmer verison on youtube tho it was always so fucking weird. Just the whole feeling around it was off i hated it bad.

hi devon i like your songs and i hope tour was fun!

Yuno Miles does this without even being paid(he literally made a Febreeze ad)

Can't we just go back to catchy jingles? I remember EVERY jingle from all the way back to Brylcreem...little dab'll do ya~>>>

Breakfast Sandwich made it into a Dev Limes video? shoutout to Bman!!

The Body Shop recently did a collab with Mel Ce and supposedly created a song (haven’t listened to it). The company wanted individual shops to post on Tiktok using the song but idk how it went bc I don’t use tiktok.

0:24 just not gonna talk about that, okay 🤠👍🏻

did we not learn the first time with the whole Wren situation that happened LITERALLY on tiktok.. cmon bruh...

I got the huggies ad song on RU-vid while watching videos with my sister and I said I hated the ad cause I felt like if someone walked in on the ad theyd think i was a p€do phile cause it was solely baby butts with a sing about baby butts

The Huggies song went viral on that one mom’s TikTok but not in the way the company was hoping. It also doesn’t help that the mom kinda gives me a sort of “ick” I guess. Idk why though

Planet of the bass is going viral???? that's awesome!!!!!! I love Kyle Gordon's stuff

most iconic ad song is "sleep country usa - no better mattress anywhere else"

would u ever do a music production masterclass dot dot dot

I think Doja Cat must've had some part in that, it's very much her brand and she is a marketing GENIUS she knows exactly how to market what people want by being contrary. She's very culturally aware and always has been even when she was posting Acapellas about her mom finding her vibrator under her bed

why’s dev actually the cutest human ever

now there's that damn SKETCHERS AD WITH ASHLEY PARK

HAPPY LITTLE DAY, TODAY, NOW

dev said: hi guys 😗 happy lil day today 😐

YEAA B SAMMY CAMEO !!

every time i get the baby diaper ad i have to mute it and physically recoil it’s so uncomfortable

The humanization of "thought I ate"

Home depot theme song

5 million _videos_ with this?!?!

I didn’t know this was an ad until today lmaoooo

this made me think of the burger king like song jingle meme thing recently

When you forget the lyrics to 50 nifty United States

i cant believe you didnt mention the dj carmella creeper song that general mills made. its a monster mash "remix" and its literally one of the worst song ive ever heard. i kept getting horrific ads for it on tiktok

we literally use a song to remember our alphabet