No I don’t think it was successful if the scale is 1 to Kardashian. I despise Kardashians and Jenners but I can’t pretend they didn’t make an impact on the culture. Kardashians have always known who they are and have capitalized on it, the D’Amelio brand is so random. They simply don’t know who they are so they just thrive on cash grabs. Sadly in 2 years no one will care who they are.
Kardashians became famous before social media. The only way we could see into their lives was by watching their show. Now everyone posts everything on TikTok. There’s no need to watch a show.
I remember kinda enjoying the show when it felt like this obscure thing that you saw in secret cause it was cringe to admit it. Then they blew up like a virus and became actual business people and took over everything. It’s just uncanny. They were ok when it was just the show but I did not need this much Kardashians crap.
the kardashians still have a show and thats because they dont post so much on tiktok, meaning even if you wanna see whats up with the karjenner clan, their instagrams can only take you so far
@@auliamate which in itself is a clever strategy business wise. You don't want to wreck your show's viewship numbers by over saturating the content on social media platforms.
The thing with Charlie damelio is the girl got famous for dancing and clearly likes to dance and that’s mostly what she comfortable doing so why is her team having her do everything and come out with everything that doesn’t cater to what she does girl could literally make herself known in the dance world she can be a backup dancer for somone she could be a judge on a dance show she could have products that cater to dancers like dance clothing and shoes but it’s like the rest of her family wanna leech off so they just have her doing everything so they can benefit
If she just focused on a clothing brand with active wear and actually put effort into it then she would actually have something to her name in ten years. The issue isn’t exactly the relevancy to her, I think it’s just that it shows when they aren’t passionate about a brand
@@st3458 While I was also initially bothered by the lack of punctuation, that response was probably the funniest thing I've ever seen, you deserve an award for that shit
I’ve never understood why Charli didn't focus on selling dance-related products. It seems like a natural fit that would align perfectly with her brand.
Nah, the money they have outweights the hate. Also they only are hated bc they are too greedy. No human being should be allowed to have this much money, everyone who has it should give it to charity. Studys prove that quality of life doesnt increase when people earn more than around 100 000 k a year and other studys show most rich people just become selfish and arrogent.
They’re pretty? To me and this is seriously not hating but they are the very definition of “plain jane” to me they look extremely basic and plain. Nothing special unique exotic or stunning about their looks they look like the average girl to me.
Pretty privilege is so ingrained in society we don't even realise what's happening so we end up asking questions like 'why are these people famous?' when we were the ones that gave them that fame in the first place 🤦 Edit: I realise this isn't everyone but it's still a lot of people who are the ones liking and sharing these videos and honestly it's reassuring that not everyone just likes/shares because of someone's face so we was more of a majority (sorry for any confusion)
It happens in every society so, it probably has little to do with society. A society, maybe, could be engineered to be anti-pretty but, it would be like a society that rejects most sex (think Victorian England) - it will still be around in less ideal forms.
@@gregtaylor9806 victorian england - have very nice booty wearing...I mean at least depict on movie like pride or prejudice? Dont seem so they are anti sex, some still get pregnant before married type of scenario
I saw a deep dive video on alllll the random shit the Kardashians did just trying to find something to stick before they gained traction, and it's like they took a page out of their book hoping they'd have the same outcome
its very funny to me how they took every step in the kardashians handbook but forgot the years and years of public relations and brand identity the kardashians have been working to maintain lmao
The problem with the D'amelio team's strategy is they forgot the Kardashians spent like 15+ years with more spaced out side businesses, whereas they wanted to speed run every business idea in like 4 years.
@@blubbydragon5381 The 2000s were also way different time to break into celebrity with no social media and cable TV was dominant. Backed by major TV companies and a wider audience than the fracture modern landscape of internet social media.
Fun side story, I had the same laundry jingle at my house and years ago when I was preparing for my music history exam, I learned that jingle is actually a song called The Trout by Schubert, and it was going to be tested on my exam 🤣(luckily I had heard it millions of times so I already knew the notes by heart)
I know beauty is subjective but she's the most regular bland white girl i've ever seen. She's no out of the ordinary beauty, nor does she have a personality that compensates. I never understood the hype honestly
Her avergeness it what makes the appeal. She is slightly more attractive but not threatenly so than the average girl. It makes her relatble and slightly aspirational
I can say that Charli did what was right regarding the skincare line. In the reality TV show, Charli mentioned how she tried it on her skin and was breaking out, so she didn't want to be this fraud. One thing I can say was she, for once didn't listen to her PR for a cash grab. The music thing between the sisters was dumb because she made one song and left it just another cash-grab thing for her, while Dixie actually took it seriously.
Hey, that's one up from the Kardashians, at least! I mix them up, but one of the women did a "skincare" line and it was so poorly made the products went brown in DAYS from being so cheaply produced. People were recording themselves cleaning their bathrooms with the expired stuff and it was working lollll.
Being able to put teenagers to dance in this young generation is so powerful. They should have made that their goal, make paths for people to engage in complex dancing again, not just jumping in a Electronic festival, but something more elevated.
As someone who lost like 50 pounds (but is still considered overweight, however it’s distributed in a flattering way, so some people don’t realize) and started learning how to carry myself better, pretty privilege is really gross at its core lol I’ve seen how people treat me better just from losing some weight, and it’s discouraging. Granted, I’ve done a lot of self-work, so that could also be attracting people to me more, but it’s clear that I get more opportunities than I used to, even if they’re much smaller in scale than this. I don’t blame people for utilizing every advantage, besides it’s the fault of others for making it an advantage (if that makes sense). But even when you’re pretty, you have to be somewhat interesting because there will always be someone prettier, or the idea of pretty will change completely.
Man nowadays the words “pretty privilege” really makes me mad, because obviously being pretty doesn’t mean that everything you accomplish in life is because of that. But it’s always annoying when someone gets the world because they’re pretty, it just makes the whole statement worse
oh i know right? the way this person said 32 million dollars of pretty privillage and she still messed up tf?? does she believe acting / modelling is all about being pretty? sure she got those deals thanks to her looking wonderful , but that young girl must have worked hard with all those shows , people dont see all that
@Study_with_txt seeing how many times some actors are pretty but suck... pretty privilege us still a major factor no matter how well they do the job. There are a plethora of better actors but because they aren't "pretty" won't make it big. And to deny this is to be incredibly naive
@@de5072 but to consider that a person's entire life and status is simply because they are pretty? its wrong , absolutely wrong to consider someone's pretty face to be the only sole reason behind their success is riduculous
I don’t think they should be hated for complaining about being famous and their line of work. They were young teens when they got and famous and they wouldn’t have understood what bad could come from being famous and online. Their parents exploited them for money and the two girls had no say. It’s really sad.
Honestly, complaining about being famous is a legitimate thing tk complain about. It really does have serious drawbacks. Everyone will be watching and judging you, one slipup and you’re criticized, mocked, or harassed. People want to hang out with you because your famous, not because they like you. And since your famous, and probably rich too, your life will be in danger, you’ll need bodyguards shadowing you.
agree, they probably still feel like normal teens, this fame just came to them and now they just gotta take life as it comes. Its very fortunate they have this opportunity but sometimes people dont always wanna take advantage of it
I get that. Especially since now they can never have a normal job basically since their parents wanted to pimp them and "expand the brand" out once they got famous :( It happens a lot with child stars/influencers.
o, so sad, so bad...... oh.... 😅😅😅😅😅😅😅🤣🤣🤣🤣🤣 why you think those girls they under exploitation ? Where from you fished out this information? ....... two girls had no say ai ai ai so tragic....😂😂😂😂😂😂😂😂😂😂
Not to mention that, during covid, their family went on to have parties when everyone was in lockdown. I think they said something like “oh, we just need a break” FROM KEEPING OTHERS SAFE??? They literally suck and it’s so sad that Charli or Dixie never learnt their parents predation on their success and didn’t separate themselves from their parents to make their own careers. They’ve yet to grow up, despite having success at such a young age
She screwed up and nobody misses her or her family. Simple as that.
3 месяца назад
Absolutely love this type of content! Having been a content creator for a long time myself, I've made my fair share of mistakes. I completely understand your perspective and appreciate it. Please continue making videos like these!
That's not pretty privilege, that's just marketing. They know young and pretty sells and they used the literal teenagers to sell things, that's all. Children and teenagers should never be included in such big businesses, they are too fragile emotionally and mentally. Hate me for saying that but that's the fact. Those business saw the opportunity to sell and took it. They did not care about these sisters, they just used them as marketing does. It was not pretty privilege that failed them it was a string of bad decisions. Maybe kids should just stay kids, as long as they can.
She failed in the sense that her family desperately wanted to become like the Kardashians, but she's still successful and wealthy in her own right. This family was clearly already well off before her rise to fame, so there's a lack of an "underdog" story that most fans crave, but she's still relatable to young girls from similar backgrounds. Rising to fame through an app, seemingly overnight, is the new "American Dream" and makes fame seem easier to obtain to the average person compared to how it was even just 10 years ago. Internet celebrities 10 years ago were NOT the same as they are now.
Solid video which taught me the value of adding value! I'm curious about the marketing breakdown for the kpop girl group, LinQ. I saw one video with one of the members, who apparently is on brand even in her personal life. I think an analysis of how cool they are would be entertaining.
Even if not that attractive, being born into a wealthy family not only opens the doors of opportunity, but the gates of opportunity . I know some plain looking, might say maybe not hot looking people who got everything do to their wealth. Conversely, I know some very pretty people who are just struggling in life . Luck 🍀 is more important . Well, having $$ if u are not satisfied with your look, u can do a plastic surgery. Voila ! You are da beauty. Go to S. Korea , they do plastic surgeries so much cheaper than I n U. S. , and they do a great job.
i came here from your kylie jenner video and ive enjoyed both videos! great research, commentary, theme and editing. i have ONE gripe though... youtubers using discord notification sounds!!!! i kept looking at my discord xD but seriously all the bloop noises every time something pops up on the screen are really overwhelming... i'm sure its meant to be engaging but its just way too much for me which is a bummer cos i'd love to watch more videos here but can't
With the amount of money they've accumulated, they can just have a solid wealth management company build their wealth annually and live off of that. They can easily do basically whatever they want now if they limit their lifestyle to upper middle class instead of needing to live like the top 1%. Given they talk about not wanting to work anymore, this seems like the best case scenario for them. Only thing they would need to focus on, is maintaining purpose for themselves
I honestly do have a lot of empathy for them being so young and not even intentionally trying to get famous. It just happened. And then it spiraled and now all of the sudden you’re a teenage girl, who we all should know people love to criticize the most, who had millions of people watching you and judging you. I cannot imagine how hard that is and although they obviously have had perks to being famous, judging by how Charlie is slurring her words at 6:49 (among countless other examples I may list later), she is not doing well. They need to have people around them that will keep them grounded and find a balance of things and obviously they don’t have that. Their parents seem to relish in their daughter’s fame and have lost sight of their kids’ well-being.
Honestly if Charlie’s brand was built off of dancing and she was a competitive dancer it boggles my mind that they haven’t thought of doing some sort of dance wear or active wear collab or collection??? That’d be something she can actually use and talk about and have expertise in
@@dakz9296 You got a weird idea of "average". Of course there are many girls in college who look like her - and all of them are above-average looking. They are balanced out by the many MORE girls who not blessed with so many conventionally attractive features. That's how average works.
I can't make this up. I started a load of laundry well before starting this video, and when your washer was finished and played that song, my washer finished. And we have the same washer so the songs played in sinc. 😱 I'm literally no kidding. They played EXACTLY at same same time!
Pretty privilege definitely, but I think we also have to include racism as well. How many black created things now are named after a white person (who’s also pretty/ handsome) leaving the original black creator or cultural origins erased all together. No credit given😒
I love the marketing approach to this video. I watch a lot of videos of RU-vidrs diving into the careers and lives of influencers and celebrities, and a lot of times those videos walk the thin line of being critical and being a down right hateful. But this video, and the focus on marketing and how a person’s behavior affects their brand creates a clearly define line between critiquing and down right hating. Great video.
Okay but that one clip of Charli saying their heels treat broken ankles and Dixie telling her to not say that is pretty funny. It got a little giggle out of me
She didn't pay attention to who her target demographic was and sold a product they wouldn't buy, either this is a common tactic used in business or the Game industry used this girl as a guide for theirs.
Charlie could have made so many other products that tied into her brand-an online course for dance, an athleisure clothing line, a signature iced coffee cup….and that’s based off what I knew about her when my tween cousin was obsessed with her…what were their managers thinking??
She didn’t do the renegade dance better than the original. There’s another kind of privilege going on here which the marketing industry loves but that’s another discussion for another time
i feel like they only got popular because of their dance videos and pretty faces, that's all the viewers were interested in, not their podcasts and songs and tv shows. also PLEASEEEEE stop using the discord notification sound, it jump scares me every time
I worry that this "pretty privilege" dialogue is a bit half baked. While there are definitely some advantages to being considered attractive, they differ between men and women, with women experiencing more negative outcomes. This particularly applies to sexualization by others, where young women who are considered attractive earlier are much more likely to have their self-worth attached to their appearance, are frequent targets of sexism and unwanted sexual advances from a young age, and struggle to develop a robust sense of identity and self-worth. We (society) also foist upon women the expectation to chase beauty through expensive procedures, products, routines, and then conversely label it a "privilege" that opens them up to critique. While I'm not a Kardashian fan--some members of the family have experienced life-long shaming and abuse for their looks, only to experience more shaming when they conform to beauty standards. While beauty can help incite fame, it guarantees little in the way of lasting success.
What's really sad is how this video repeatedly tries to make it sound like the Kardashians have somehow made great and meaningful contributions of value to the world. Rather than being honest and reflecting the fact they took the exact same route that they are criticizing the d'amelio's of having taken. The Kardashians weren't poor! They lived quite lavishly, and had just as many ridiculous "business" endeavors that went by the wayside due to lack of interest, no practicality, or lack of knowledge and interest by the Kardashian promoting the widely useless, over priced, gimick product they presumed was going to be popular simply because it had their name on it. It's sad that people think fame is worthy of idolizing someone for, and that it somehow makes them heros.
Omg!!! This was so good! I love all the points you touched on as well as the suggestions you made. I was just thinking "why didn't either of them take the modeling route after the Morphe wave? It would've worked" but I think this was really insightful, especially the part about the outward appearance only carrying so fare without real work and integrity.
"all in all i do think charlie and dixie are sweet girls" 🧢 Girl you literally just showed how they threw up a meal that was made for them by a private chef. Thats pretty vile to me
What’s such a big deal about a private chef? If it was her mom who cooked it it would be ok? Why do people care about this so much? Everyone has eaten food they don’t like before.
Like what was she supposed to do? Swallow vomit? Sh told him politely she don't want to eat snails. Even if Gordon Ramsay personally cooked thme for me. I would say no
@@Nikki-lh1tu these people acting like they’ve never called food gross before 😭 I would never eat snails either. I hate influencers but this is a stupid reason to be mad at them.
@@SocialExperiment232 Omg I know right?!! 😭, the hate they got for not wanting to eat snails was nonsensical. I swear people find any reason to be mad. Similar thing with Addison Rae, I remember this one time when she was on Jimmy Fallon's show and people were mad that she wore a basic outfit...like what?! 💀 She went there to do tik-tok dances (cringe, but get that bag sis ✨️) not have crumpets and biscuits 😭😭
Being conventionally attractive is definitely a part of this-along with being skinny but we can’t discount wealth. They may have not been super rich, but they were clearly comfortable enough to be 17 and not have to work. A lot of folks I grew up with were breaking their butts at that age to get even a little bit of money to help themselves or their families. On top of that, the family had to have money to put their kids into dance programs. Dance recitals, clothes, shoes, etc are not cheap for a “hobby”.
No bcuz I remember, back in 2019 at 14yo discovering Charli and loving her fun personality and her dance skills. So i really believe this sjouldve been the focus of the brand. Cuz to me Charli always felt like the girl next doo back then, like she got famous accidentaly and her family was the one trying to turn her into a cash cow
All this suggests to me is that, while they must have made a bunch of money for themselves from nothing, they are actually being monetized by OTHER people who don't give a fuck about them.
Title of this vid should be "When pretty privilege is not enough" cause that's not what they failed them - their actions and non-relatability did. They still have the pretty privilege
how is she failed ? if she has about 100 million of dollars and caputalization of her brands are worth about 1 billion , she has bright future in industry
I completely forgot the d'amelios existed until this video popped up - i think that in and of itself shows how unimpressing their presence on the internet has been lately
They missed the boat on that scam course hustle. They definitely could have had a "how to build your brand" course. Rule 1: get more followers. That'd be $500 please
Heres what I dont get: Who cares about these people other than children? I dont know any of the people, except the few that I hear other people mention. I remember being 13 and idolizing Rock stars like Slash, but I didnt try to act like him. Regardless around 17 or 18 I had outgrown that phase of putting posters on my wall. I dont follow any guys. How is it that some adults, almost exclusively women, still idolize these pop stars and try to emulate them by buying their product line? "Oh I love Kim K. I want to go get her new coffee brand." This is insanity. Social Media platforms are stupifying this nation and reverting adults back to middle-school antics of idolizing and emulating the popular kids.
although I never liked any of them, I always felt bad for Dixie and charli. charli js filmed videos for fun and now it’s js like she’s forced to do this. (as well as her sister)
You know girl, you can proud because you got your followers for your work, not because of your looks obviously. That's girlboss enpowerment right here!!!
Tbh, Charli might actually enjoy going to college for dance or becoming a normal professional for it. Their team probably thinks dance isn't a serious form of art, which is why they're trying to push them to do other stuff. :(
I don't know the Damelios that much, except for the fact that they are rich, and the sisters are really young. At 20, I didn't know what to do with my life, even at 24, I'm just finding out, and still confuse. Seeing how young they are, how their success was overnight, and (mostly) how their parents are treating them like cash cows rather than guiding them to make something good of their fame, I am NOT surprised to see how that turned out
Duuuuuuuude if they did a clothing line and accessory line at Walmart instead of mattress it would have taken OFF. esp with kids going to school like having pencil boxes, backpacks etc and yeah def should have kept with dancing. She was mad burnt out on all the other jobs she didn’t even feel passion for dance for a bit - these folks need to chill for sure
They can't apply the same strategies that the Kardashians applied, that's impossible and absurd. An important factor that we've been missing is the TIME, the Kardashians created their empire years ago! Not today.
I thought his career had already fallen apart after the paella incident. As a Spaniard, my whole country hates her. And then they do the wallmark thing lmao
I bet her book became a best seller because grandparents heard their grandchild say her name once and got it for them for Christmas years after they were a fan😂😂
The Kardashians are actually funny too. Somehow even though they don't try to be relatable, they still ARE due to the emotional side. Mental health, body image, raising kids, marital issues, and of course all the complexities of extended families. They haven't been around for over 20 years for nothing! 😊
Charli literally should have used her fame to catapult her dance because it's the only thing she's truly talented and passionate about. The rest of the family should have just stayed behind her and supported her. She could be a huge commercial dancer, going on tour and performing award shows, selling out dance conventions, commercial and fitness modeling, on camera dance, launching products related to what she loves- dance etc. I will say the Dunkin' Donut campaign did make sense and if social tourist was geared around athleisure it would have worked too lol. Dixie should have become a full-fledged runway and editorial model because she has a really great look and her figure is what the industry adores and she's not only good at it but somehow seems to enjoy it lol
