When Rover Met BMW - Episode 2: Identity Crisis

Подписаться 298

Просмотров 6 тыс.

50% 1

Episode 2/5: Identity Crisis (12 November 1996)
"When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two."
"As Rover struggles to keep its own identity under BMW, the Germans urge the company to exploit its British heritage in the run-up to the launch of the new Rover 200."
All rights go to BBC.

Опубликовано:

16 май 2022

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 17

@mikem5922 Год назад

No wonder Rover went under they took advertising advice from a man in a Green corduroy suit.

@richardjackson2560 7 месяцев назад

They should have used the Rover name on the 600 and 800 series cars, but resurected the Austin name on the 200 and kept it on the Metro, thus aiming the right cars at the right market sector.... perhaps....

@Rich-bb5gp Год назад

So let me get this right, Rover had two long term image problems: flaky cars and an "Old person" image. So they solved this problem by passing over the ad that highlighted the improved static qualities of the 200 and which made no assumptions about what kind of person a Rover 200 driver should be, in favour of one starring a young fogey who's set in his ways. Genius! What could possibly go wrong...

@owenevans83 3 месяца назад

Tedious obsession with Britishness that even James May slagged off when the 75 came out. I wish Rover was still going but stuff like that makes you question if they deserved it after all.

@mikeluscher159 4 месяца назад

Jeremy's hair 😅

@garyreid7865 3 месяца назад

his hair is not good at being hair

@Reparaturkanal Год назад

4:25 - Style-conscious press...

@Sorted7 10 месяцев назад

This shows everything that was wrong with rover. The 200 and 400 were good cars but they focused everything on fuddy duddy ‘Britishness’ rather than it being a good car. The 200vi should have been more edgy and more of the direction they went it. Keep the wood if u need to but bigger wheels and a bit more racey and promote it as that not as a lounge chair!

@_Ben4810 Год назад

Is that final big workshop Longbridge or Gaydon...???

@SentinelSays 4 месяца назад

Method builds at Longbridge. Towards the CAB of the plant off Lowhill Lane.

@chucky2316 Год назад

BMW is cack

@DIMASTAMPOLHDHS 2 месяца назад

19:18

@robrd9485 7 месяцев назад

Rover never had a chance. There cars are of no comparison to BMW in quality or engineering. Rover went bust for a reason. Nobody wanted to buy there cars

@ianpumphrey5041 7 месяцев назад

I'm afraid BMW were in for what they could get, Range Rover tech and money, mini and a factory in the UK. How Rover failed was only helped by the above factors, oh and the UK government looking the other way...