When Wheat Won't Win, an innovation fable 

As Organizations “get good” at something, they tend to lean into development of variations on a theme, their WHEAT. Soon though, this once fertile territory no longer yields high growth. Renewal through innovation requires stepping outside this comfort zone in search of insights essential to revitalizing growth. smartorg.com/g...
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About SmartOrg
Founded in 2000 and privately held, SmartOrg's strategic portfolio evaluation platform and associated services align innovation and finance to overcome conflict and drive breakthrough growth. SmartOrg's software is used by companies in a wide range of industries, including oil & gas, pharmaceuticals, engineered materials, consumer products, and agriculture. To learn more about SmartOrg, visit smartorg.com/