Who is Buying These INSANE Trucks? 

We offer solutions for those who need MO POWA BABEH!!

Planes need to chill out episode of d list. James will enjoy English Electric Lighting

When Donut reaches 6 million, I bet an Up to Speed on Up to Speed would be dope

True i basically never use my 07 silverado 1500 for literally anything aside from just driving but man, living in Northern Wisconsin/Northern Minnesota, having a truck is NICE 👌 went from a SMALL sedan to a full sized truck and I regret nothing. Halving the gas milage is a hit but man, there's just this FEELING you get when you get 3 feet of snow overnight and tossing it in 4-wheel drive and just giving it the beans.

6:38 Ford didn’t stop building the Ranger in 2011. They stopped SELLING it in North America in 2011.

Yooo! Uncle Jerry’s shirt though 👀🔥 Thank you guys for supporting us 💙

It's funny to hear americans talk about "compact pick-up trucks" like the Ranger, which are just called "pick-up" here in France and are the biggest individual cars we can buy ^^

We NEED “Zamboni’s need to chill out” for the next D-list

I had been wanting to get a truck just because I needed one to haul the motorcycles I work on. After searching for small older trucks like the Datsun and things like that. I ended up finding a 65 Ford F100 for pretty cheap ( 700.00 ) That I am working on. I didnt want to go out and get one from a dealership, didnt want the monthly payments again. Its been interesting, working on a vehicle that you can actually see the engine thats not covered in hoses, wires and plastic.

Legend has it, James called Ram and demanded "more power baby!" The rest is history.

Can’t beat the old HSV Maloo for the compact size “ute” mate!

I used to think my truck would be categorized as a pavement princess… after seeing the average statistics, Mine is basically an off-road heavy haul machine. Once a year??? Is that real?

Could we take a minute to appreciate just how creative these guys are with their ads. Every single one is different…

Only in the US you'll hear someone say "I live in the city and it's hard to find a parking spot. Let's buy a 5 METER LONG (199.7 in) TRUCK". You lot should visit Athens, my car is 4 meters long (~ 157.5 in) and there are still many places where it's impossible to find a parking spot.

@Donut Media - one thing you left out of the compact truck conversation was fuel economy. An extended cab Ranger with the V6 only managed 1MPG better than a crew-cab, 6ft box F150 with the largest 5.4L V8. Thus, it was a terrible value proposition.

So it's interesting, I recently-ish (last year) bought my first truck a 2010 f-150. Originally I wanted something more in the midsize category because a full size seemed like more truck than I really needed. But what I found when I started looking was mid size trucks are just as expensive if not more so than their full size counterparts, got the same crappy gas mileage (at least for the years I was looking at), could haul way less, and were really hard to find with the features I wanted (ability to seat 4 with some level of comfort and at least a 6 foot bed. Which ended up with me getting happily won over to the dark side.

The mid size is a massive Ute over here in nz. Compare the ranger to my 93 courier compact. The size difference is nuts. Then there’s the full size. Called a yank tank.

I’ll stick to my f250. Lol it’s got a 0-60 of eventually, but as always, entertaining hosts, and content. Thanks Nolan for the laughs and videos.

I once overheard a guy who sounded like he was bragging about how it cost him around $400 a month in gas to drive his truck to work.

Nolan: it’s hard to maneuver the mammoth 100p Me, a 15yo who drives a HD truck with 30ft + trailers on a daily basis: 👁👄👁

0:56 We need a full version of "Moh-Powah-Baby" phonk single

Nolan you got one detail wrong my guy. The Dakota was really the first introduction in the mid size segment. Taco's of the time were still compact trucks at that point, then grew into a mid size across the generations. They certainly popularized it, but were not the first entry.

'hyundai truck spends an average of 8 days on the lot" - Probably because no one has any other choice with the vehicle shortage.

I love the sponsorships bc they're so clever! But honestly who else was half expecting James to come up and tell Jerry about the existence of headphones then turn to the camera and say "this video isn't sponsored, we just thought you all needed to know that"

My little 1991 Toyota Pickup doesn’t really tow or go off-road often but it does haul things about twice a month all year long

As someone that owns and drives a Tacoma regularly and hauls stuff everyday, there are FAR too many people that own trucks. What's worse is most of those people have no idea how to drive a truck.

It’s funny to me that everyone is so worried about what another person does with THEIR money and choices lol. I own a 2016 Sierra Denali, never once towed and maybe hauled a full bed of stuff once or twice in a few years. I just like the comfortability, space, power and knowing that I have it whenever I do need it. People get so worked up. Not everyone wants their truck all beat up and muddy. Mines a garage queen.

Great video Nolan. You and Jerimiah have been carrying this channel for a little while. Wheel House and B2B are the videos I look forward to the most at this point with the lack in quality and quantity of the content coming from your other co-hosts. Keep it up man!!!!

I've never owned a truck, but I've sure driven a lot of them for work, and borrowed a lot of them from friends, when I needed them. I'm glad someone is buying them.

He left out that the chicken tax encouraged the loss of the mini-pickup for a very long time. Also maybe because of CAFE standards, trucks have become what were once the oversized and expensive caddies, Lincolns and Ford LTD's with huge engines prior to the early 1980's. Not that work trucks don't exist or that not currently counted in cafe standards now.

Donut is the ONLY channel, where I never skip the ads. Man, these guys absolutely kill it 😄😄😄

As someone who has been wanting the Australian ute market to finally hit North America, I'm happy about Hyundai success recently. And the mid-sized truck category was started by the Dodge Dakota...and not the Toy.

The F150 is America's #1 sold truck for one reason: their contracts with the General Services Administration. $8.6 Billion with a B this year alone. It's the pickup of the US Government. And they have *_absurd_* numbers of them in the fleet. From Army bases to the Social Security administration, if you go to sign out a pickup, you're probably getting an F150.

Seeing the numbers on truck use just is amazing. I'm always saying that not many people need as big of a vehicle as they have. And the statistics prove the point, buying a truck but not using it to haul/tow/etc. And even SUVs, I would hear so many people at the dealership I worked at say they are expecting or have one child so the sedan wouldn't work but that's exactly why the sedan was created! For small families! And yet so many people rush to SUVs and trucks, honestly I believe at least 85% of American vehicle owners could downgrade to a smaller vehicle with no problem. But hey it's your money, don't let my moaning get in the way

We have always had an old 1983 ford f250 XLT diesel we have always loved it. Bought it for about 500 bucks pretty rusty needed a new clutch and air conditioning we got all fixed bought it a new dash board and we used it to haul out old tree branches, but we mainly used it to haul out jet ski to the lake but since we have gotten rid of the jet ski it just been collecting dust in our shop

I make good use of my Taco's bed for hauling, haven't needed to tow anything yet, but it is ready when needed.

As someone who drives a sports car. I see truck people say all the time "why do you need that much horse power or that aero,or that 0-60 time" but I think why do you need that much towing capacity when you don't towe anything. Why do you need that much payload capacity when you never haul anything.

Jeremiah is a mystical being and has to be protected at all costs.

Nolan, what about the Honda Ridgeline? Both in 2006 and 2017, it was first in the unibody city "truck" segment. Chevy Avalanche and Ford Explorer SportTrac were both body on frame.

Super trucks: "I'm taking the pickup idea to the extreme" Trophy Trucks: "hold my beer"

I’m stoked on the new Maverick hybrid: it’s all the “truck” I can legitimately justify with the kind of functionality I need in a daily driver.

You forgot to mention the Nissan Frontier in the mid-size and the Nissan Titan in the full-size classes. The Nissan was the first actual Japanese full-size truck. Before you start to argue the Toyota T100/Tundra wasn't classified as full-size until current generation.

I think the recent demand for compact trucks is more due to price. Compact trucks now are pretty much the same in size and capability as full size trucks from back in the day, while being a 1/2 the price of a modern fill size pickup lol

Feels amazing to hear Donut getting in on the Phonk music trend. This makes the video feel amazing

The intro music to today’s episode. Perfection

y’all been doing a good job w these lately. entertaining and well researched

The ranger never disappeared it has been one of the top sellers in Australia for ages

Having owned the SVT Lightning, currently owning 2 V8 trucks and having driven the SRT10 Ram, 2nd gen Raptor, and TRX, I understand completely. There's nothing better than pulling up to a light, opening the exhaust cutout, and unleashing hell. I can take my truck deep into my back acreage without a thought and do some mudding. I can outrun some sports cars. I can even create a very expensive burnout (cries in K02).

Sounds like it is time to do a video with Clown Core. See what types of vehicles they can successfully film videos in 🎶

4:19 the donut crew really is a bunch of homies 😂

You guys look like you’re having fun. Keep it up!

The fact you gave a shout out to obscure metal genres made me love this channel WAY more😂

Classic Toyota pickup/hilux is the best truck ever made because it's small, reliable and does everything most weekend warriors require. If you need anything bigger than a Tacoma size, then you really should be making money with your truck, other old diesel owners will know the strife of maintenance cost on large vehicles. What we need are the manufacturers to go back to small trucks and bring out some small electric go pickem up trucks, not super large tanks, even if electric - cyber truck.

"The Mammoth 1000, big enough to be called a SuperTruck with a short bed small enough to get the groceries home!"

My parents and grandparents(RIP) helped me buy a 2010 ford ranger 4x4 brand new with 36km on it. I now have over 230,000 Km and I can say a Pick Up Truck is the best vehicle you can have. I've helped dozens and dozens of people move, never had to worry about "How am I going to get this home", I've gone wheeling many of times and helped recover other vehicles and been stuck in rivers and high centered and still running perfect. Not to mention I've never needed to buy a bike rack, ski rack. And I ride high with 33s and a 4 inch suspension lift. What Car Could do all that?

I agree more people have 1500’s today than 10/15 years ago and are not used like trucks today like they were then, but full size SUVs have a 20k or more price tag today also thus raising their popularity. IMO

"A Packard Pickup packed with pickled peppers parked precariously on a precipice" If that isn't a masterclass in alliteration, I don't know what is.

love that jerry is wearing a fitment industries shirt in the ad

Good video. You could do one on Jaguar Land Rover, on how people buy Range Rovers and don't take them off road and how they make SVR high performance off road but never taken off road vehicles.

Donut Media's sponsor segments are one of the only ones I actually watch.

I honestly believe trucks are going through their *supertruck* phase just like how cars went to supercars then hypercars....everybody prepare yourselves for hypertrucks!

12:55 was the perfect phrase as to why people don’t use their $50k+ rigs to their fullest capacity.

As someone that has owned a few trucks and used and abused a few of the old compacts, I’ve found that the new 3/4, 1 ton, and the Ford 1 1/2 ton trucks are more of a status symbol. Go down to the local lakes and RV parks where these trucks have a tendency to live and the parks are full of $50,000 fifth wheels and $60,000+ trucks pulling them. All I need is an old 3/4 4x4 gasser to get the 3 cords of wood I need to the wood furnace and the two or three times I haul cows to town. But I barely managed to afford a 1996 2wd Ranger for my hauling duties because even the old gassers are outrageously priced. Wish an automaker would make an old school 3/4 and 1 ton for people who actually NEED a truck and it be between the 25k-30k mark. No auto locks, manual windows, rubber floors, and a bench seat. Everything you need and nothing you don’t.

Great video, in 1934 Ford Australia (Ford's Australian branch) produced an Australian Coupe ute (i.e. Pickup Truck), making it officially the first modern ute ever made. This was the result of a 1932 letter from the unnamed wife of a farmer in Australia from Geelong asking for "A vehicle to go to church in on a Sunday and which can carry our pigs to market on Mondays".

"Paralyzed with the fear of scratching it." Let whistlindiesel hold it.

Hey, I got a first gen dakota and I love it. Has an extended cab, V8 and 7 foot box. I can't haul that much bit I do carry a lot in my box, moved my families house with 4 other trucks within in a day

The intro is just art!!

Up in Humboldt County we had a lot of Grow Dozers, usually a massively lifted Tundra or Rams, driven by dudes with flat brim hats and board shorts.

"YuH NeVeR KnOWW WHhen YoUu'Ll NeEedd a TrUuUucckK!" - every pavement-pounding trophy truck owner ever.

Donut Media, Thank you for putting out this video, and especially using that Strategic Vision survey which I too often quote. I also am very happy to see truly small trucks make a return. So, I am one of those Honda Ridgeline owners that "Real Truck" owners surveyed by Strategic Vision love to hate on, first of a 2017 and as of October a new 2021. Heck, my dad, a lifetime Chevy 1/2 Ton driver, initially gave me heat on the 2017. These days, dad sings a different tune. Sure, he still buys 1/2 tons, including a new 2021 Silverado RST Z71 crew cab in August. What has changed is that since 2017 he has seen that much of what he does with his truck, mine kept up with. Park them side by side, they have the same ground clearance (well almost, 7.7" for the Honda, 8.01" for the Silverado). Look up their stock approach/breakover/departure angles, they are almost identical (actually mine are better as his breakover is ruined by the 4" tube running boards he added and I put larger tires on mine so in reality I have the same 8" ground clearance, too). Payload, same story for how his is equipped we are functionally identical at 1500lbs. He has the crew cab 5.5' box, I have a box that is only 2" shorter than his. Now, the 2 items everyone discounts the Ridgeline for are off-roading and towing, which SV's survey shows most truck owners never or rarely do. To be fair, yes the Honda is not an off-road machine or the best capacity tower. Even then, as pointed out above for ground clearance and the angles, my dad's Z71 only has one feature that makes it more off-road ready than the Honda, being 4x4 with rear locker, not AWD. Yet, my dad doesn't go off-road (other than some rough gravel with little mud puddles my Honda handles just fine, as does my mom's Outback), he has the 4x4 for the Wisconsin winters, in which the AWD actually performs better since it is always active and can be used on dry pavement. As for the towing, he does not own a single trailer that I cannot also pull. Let's break down our combined largest towing items: 16' enclosed utility trailer for a Mahindra Max25 tractor, GVWR 4400lbs (dad's); 23' Lund boat with 200hp outboard, GVWR 4300lbs (dad's); 17' Coleman Lantern LT 17b camper, GVWR 3800lbs (mine), 18' Aluma trailer (mine) with 1 Honda Pioneer 1000 (mine) and 1 Polaris RZR 570 (dad's), about 4400lbs. So, again, between the 2 of us we have no trailers that the Honda cannot tow (also, I can load his RZR 570 into the bed of the Honda with ease). When either of us wants to do serious off-roading, we use those 2 UTVs mentioned above, and we usually use my Honda to get them to the trails. Why, because my MPG towing the two UTVs is still the same as his when towing nothing, and mine rides better and is more maneuverable for parking at the trail head by virtue of being shorter. Another interesting thing: My insurance costs significantly less than his annually (both of us have perfect driving history, great credit, and the only insurance claims we have ever submitted were for deer accidents or hail storms). My dad once asked me what I would do if I ever needed to pull a trailer over 5000lbs. I told him that I would either borrow his Chevy, or (more likely) rent a half ton for a day. He asked why, and I pointed out that I could rent a half ton for 2 straight days for what I save in insurance annually vs his Chevy, and for a 5 if I combined annual gas and insurance savings. So why pay more every year on an off chance I "might" ever need more capability when I could pocket that money and simply rent or borrow a larger truck if the occasion ever presents itself? This same applies to the new Maverick and the Santa Cruz, and I hope both of them sell like hotcakes, further validating the unibody light truck market, and maybe getting people to buy sensibly. Heck, I would love for Dodge to make a new Durango-based Rampage truck, and for Subaru to revive the BRAT and Baja to really light this market up. Also, that "But what if you need more capability someday" argument is such BS. Why? That same argument could be turned around on every truck owner. So, your crew cab seats 5, but what if you have a 4th kid? Just in case, you better get a 3 row SUV/CUV or a minivan. Oh, you got a crew cab with a 5.5' bed, what if you ever need an 8' bed, better buy a Crew Cab Long Box Super Duty. What if you need more ground clearance some day for a 1-time off-road trip? Better pass on that RST Z71 and get a Trail Boss or Raptor or Tremor. Your F150 tows 12k lbs, but if you ever need 13k? Better get a 3/4 ton Super Duty. If my needs ever permanently change, I will buy the appropriate vehicle then, until then I have a vehicle that meets my current needs and I can easily temporarily access more capability if temporarily needed. Don't buy on the what-ifs especially if they are really unlikely, find what you need (or want) and buy that, then leave the rest of us who did the same for ourselves alone!

in Australia Ute's are sacrilegious especially because almost everyone either works in the mines or a tradie and its amazing, we even get big wagon 4x4's like landcruisers and cop them into dual cabs at this point

I love the metal references in Nolan’s eps ❤️

It’s funny how you talk about the Ranger coming back in 2018. In Australia it never left. You should check out Australia’s Ute (pickup) market. It’s flooded with the Hilux, Ranger and Triton 🤙

"Just because we Americans love trucks, does that mean we really need them?" _Calafornia noises intensify._

Great video. The 16mins felt like 2. Thanks Nolan.

nollie it takes huge balls to tell north america that don’t really need pickups (and suvs tbh) thanks my guy

Love this kind of videos, this is automotive cathedra. 💪🏽

I find it hilarious how the bed of most crew cab trucks appear to hold less than the bed of a compact of yesteryear. I've had to haul stuff for my dad in my Ram with a 6' 3" bed because the bed of his crew cab Silverado was a little too short. The truck really has become the family station wagon for a lot of people. And unlike most truck owners mine tows 1-2 times a week because I spend more time in my bass boat than I do my truck. I really do think the compact trucklets that have come back on the market are the perfect option for most truck owners and way more affordable too. Even midsize trucks have gotten out of hand on price if you add any options. Good thing I have a utilitarian mindset and am happy with the Tradesman trim level on my Ram. I does have the HEMI, carpet, cloth seats, and power windows, locks, and mirrors and that's all I wanted. I do think anyone who buys more than they can afford just because they HAVE to have all the bells and whistles and leather are idiots. If you can afford it then more power to you.

12:48 It might be a little unfair to say its the worlds most powerful pickup truck, considering that there's been a lot of 1000+hp pickups over the years. Also considering the cost to purchase a mammoth, I'm fairly confident we could build a much faster truck for a lot less money. (Mind you, it most definitely wouldn't be as fancy)

For all these "studies" that are always conducted, I have never been asked and I don't know anyone that has. At my work 90% of the people own trucks and everyone has something in the bed at least every week.

I didn't realize Nolan had such great taste in music. I'd love to see Clown Core make a video while going offroad and hitting massive jumps.

most trucks are like my friend would describe his muscles, just for show 🤣

That mo powa baby intro is lit af🔥🔥🔥

That "mor pawah baby" soundtrack is dopeeee🔥

That smudge in the bottom right of Nolan’s green screen kept making me think my screen was dirty lol.

13:42 Shelby only put his name on a truck once* for a reason. Carroll would not approve. *1989 Dodge Dakota

I need more of this!

A truck is like a mans best friend. You miss it when you don’t have it.

I will never have ambitions to buy raycons but man was that a great commercial.

Dude got me with keep shaking it like a guitar with a pick stuck in it I'm dead 😂

I live in a farming community. Both my parents have HD diesel trucks, my grandpa has 2 dualy diesel trucks and the diesel Colorado (which is a great truck!) and I have an old 1500. Every family in my extended family owns at least 1 truck and 2/3 of them are diesel’s. But they all get used on a regular basis as trucks

14:45 ready for that Louis Cole, Sam Gendel, Donut collab. I can see it now, Clown C0re, strange absurd jazz metal, and two people in horse masks driving Power Wheels around in the background.

I have a 2011 Ranger... I live in the middle of nowhere, if I need something hauled I've got it. if it's bigger than a Ranger can handle... it doesn't need to be moved.

Speaking of crazy new trucks you can go out and buy, surprised there was no mention of the Bronco DR just unveiled.

You forgot to mention the newest class of pickups, the EV trucks a.k.a. the Rivian. The Rivian is the only one on the road right now, otherwise we could mention the Cybertruck which may never hit the road, the Hummer Truck EV and the truck that may end up beating them all the Ford Lightning. The Ford lightning was one of the original super trucks and made popular before appearing on Fast and the Furious.

The best part of an amazing song 0:55

I feel like the “shake it like a guitar with a pick stuck inside of it” joke was severely overlooked

i miss my 79 elcamino. 350 4 bolt, ram air kit, lifted rear end, super wide tires, and virtually no exhaust pipes. that was a practical truck....for me.

Great episode Please do an episode on the LM002 that would be cool in a the Donut way

I cannot wait for a 2000 hp electric truck and a powerful electric 6x6