A junior employee with a freshly minted MBA named Lynne Greenfeld got the assignment to develop the brand,she came up with the Flamin’ Hot name and shepherded the line into existence.
It's crazy tht certain type of ppl(we know who they are) don't believe Richard Montañez, but automatically believe a puff piece story as soon as they try to discredit a poc🤦🏾♂️ classic America
It turns out that this is total fiction. Richard had nothing whatsoever to do with flamin hot cheetos. This has been verified by Frito Lay itself In fact, the product was introduced before Richard was even employed by Frito Lay. And Richard has been laughing all the way to the bank.
@@Mousebutttlmao name one Chile in hot Cheetos. Dudes a huge fraud. He was a janitor to marketing director of Latin sales and that’s what got him cocky.
Oh yes it. Eva Longoria is even directing the Movie. They wrapped up filming not a long ago the name of the movie is “Flamin Hot” Frito-Lay Pepsi started not to like the idea that the public was giving Montañez all the credit. They wanted to push the “team” narrative. Well it back fired and now they’re walking it back.
@@csr326 the creator of flamin hot Cheetos is Lynn Garfield. He created “flamin hot popcorn”, not the Cheetos. In fact a majority of the story was fabricated, and Lynn Garfield isn’t recognized as the creator of flamin hot Cheetos because of him.
The way that most stuff like this works, and from life in general. The truth is always somewhere in the midst of everything. I know Richard would not have gained the attention, and seat in the company he did, from a janitor position. I really do believe that with his spice combo, and his community, he developed a lot of products. I believe that one of said products would be what we now call "flaming hot" Cheetos and other products with the flavoring. The brand "flaming hot" was probably not his, and as the story from the biopic goes it WAS already under development, (unbeknownst to Richard) but the flavor Richard and his peers came up with was the flavor needed. I grew up with Mexicans, and I know most white people can't handle that heat. It's wayyyyy more likely someone of Latino/Hispanic heritage came up with these spicy flavors than some white lady. Further more this store leaves us with a small wonder of how laxed was Frito lay them that he did get through to the CEO and propose something as minor as putting a spice they already had proprietorship over, onto a different snack, when they were already putting it on several other snacks? And that got him out of the janitorial closet, and in to an executive seat? There's definitely more going on to this. Anyways I'm not claiming I know what happened but I do know a corporation is far more likely to take advantage of some poor small time blue-collar worker than give credit where it's due. He probably never signed anything so he lost our in the long run and now they're just covering their asses.
It turns out that this is total fiction. Richard had nothing whatsoever to do with flamin hot cheetos. This has been verified by Frito Lay itself In fact, the product was introduced before Richard was even employed by Frito Lay. And Richard has been laughing all the way to the bank.
Not really. It was invested by multi9 people. Lynn Greenfield was jsut marketing executive. The idea and first pitch for Frito-lay to develop these spicy Chips snack which later were named flamin hots came from an African-American Salesman on the Southside of Chicago named “Fred Lindsey”! And Fred Lindsey who has also denied Richards story fir years said he noticed his black customer's all preferred the spicy snacks in the store and strongly advised them to develop a spicy chi o brand that would appeal to African-a,divans intests inthe inner-city. Frito Lay then sent 8 marketing executives(4white and 4 black) to black neighborhood corner stores in inner-city Chicago and Detroit where they all decided they wanted to create a spicy snack to appeal to black consumers i the Midwest inner city market to compete with the spicy snack form competitors in the inner city Midwest markets. They also interviewed a variety black salesman and black customers at those corners sores about what flavors and ingredients they wanted on the chips. So the inspiration for hot families according to to the company came form inner-city corner stores in Chicago and Detroit. And the idea to start the hot flamins chips came form “Fred Lindsey”. They were actually looking for spicy Chips that would appeal to the black consumers in chicag9a jd Detroit and were nkt even thinking about the Hispanic market or California at the time since there plain flavored Chips we’re not big sellers i the Hispanic community. The Marketing chief chosen to develop and oversee the project was “Lynne Greenfield who came up with the “flamin hot” name and packaging. Fred Lindsey was the first salesman hired by Frito-Lay marketing team as lead consultant on Flaming Hot advisory board which wa slcsted in Chicago the ideas on what flavors, spices and ingredient's woukd appeal to the black consumers in the Midwest they were targeting fir this brand were made by him and a group of 5 other black buisness associates in Chicago and Detroit who would then send there ideas and data to the marketing team at the Headquarters. Richard was not on that consultation board and neither was any other Hispanics. So the claim in his book that he created and came up with the idea for flamin hots based on the Mexicans spicy snacks in California and his claim the brand was created to appeal to the Hispanic consumer market in California as is a total fabrication.
This is false. The idea and first pitch for Frito-lay to develop these spicy Chips snack which later were named flamin hots came from an African-American Salesman on the Southside of Chicago named “Fred Lindsey”! And Fred Lindsey sold the right to his idea to Frito-lay who has also denied Richards story fir years said he noticed his black customer's all preferred the spicy snacks in the store and strongly advised them to develop a spicy chi o brand that would appeal to African-a,divans intests inthe inner-city. Frito Lay then sent 8 marketing executives(4white and 4 black) to black neighborhood corner stores in inner-city Chicago and Detroit where they all decided they wanted to create a spicy snack to appeal to black consumers i the Midwest inner city market to compete with the spicy snack form competitors in the inner city Midwest markets. They also interviewed a variety black salesman and black customers at those corners sores about what flavors and ingredients they wanted on the chips. So the inspiration for hot families according to to the company came form inner-city corner stores in Chicago and Detroit. And the idea to start the hot flamins chips came form “Fred Lindsey”. They were actually looking for spicy Chips that would appeal to the black consumers in chicag9a jd Detroit and were nkt even thinking about the Hispanic market or California at the time since there plain flavored Chips we’re not big sellers i the Hispanic community. The Marketing chief chosen to develop and oversee the project was “Lynne Greenfield who came up with the “flamin hot” name and packaging. Fred Lindsey was the first salesman hired by Frito-Lay marketing team as lead consultant on Flaming Hot advisory board which wa slcsted in Chicago the ideas on what flavors, spices and ingredient's woukd appeal to the black consumers in the Midwest they were targeting fir this brand were made by him and a group of 5 other black buisness associates in Chicago and Detroit who would then send there ideas and data to the marketing team at the Headquarters. Richard was not on that consultation board and neither was any other Hispanics. So the claim in his book that he created and came up with the idea for flamin hots based on the Mexicans spicy snacks in California and his claim the brand was created to appeal to the Hispanic consumer market in California as is a total fabrication.
