Why 99% Of Artists Fail - Khoa Le

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Khoa Le is a successful entrepreneur and professional filmmaker with a track record of producing successful films, commercials, and corporate branding projects. He has directed and co-executive produced the feature film "Walt Before Mickey," which was distributed globally and released on platforms such as Netflix and Amazon. In addition, Khoa directed the #1 hit Bahamian TV show "BTC Starmaker Season 5" and a TV pilot for the NY Yankees called "The Tryout." In the 2016-2018 period, Khoa served as the co-executive and co-director, as well as an executive producer and producer, for the upcoming movie "Ice Ice Baby" about Vanilla Ice and "Behind His Guitar" about Jose Feliciano. In 2021, Khoa directed the live-action business film "Bezos" about Jeff Bezos.
Khoa is the CEO and founder of several companies, including Kvibe Studios, Live Picture Studios, and Sutudu. In 2014, he was recognized as the fastest growing business in the Tri-state area by the SBDC and SBA. He currently employs over 100 people and owns an 8000 sq ft studio in Jersey City, NJ, located near Manhattan. His businesses have experienced significant growth, with revenues increasing by more than 50% each year. This success has earned him recognition from the USPAACC, the largest Asian Chambers of Commerce in the U.S., which invited him to join and travel internationally with other businesses to strategize further growth. Khoa was also a recipient of the "Fast 100" award from the USPAACC in 2018-2021.
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4 июл 2024

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Комментарии : 75

@leebishop7591 Год назад

I know alot of artists who just quit due to kids, fuct over too many times, their location, being tired of the industry. the ppl who MAKE IT are very lucky. and sometimes it has nothing to do with talent. its who you know and being at the right place at the right time. Also look at the ppl who are in it. the pressure to keep up, the drugs, the night life, the agents, the money. its a cruel machine

@KootFloris Год назад

Here's a very different look. Artists create a huge amount of value, except it's for their society, not for self. Take Amsterdam. How does it grow? When you have a bad or fallen down neighbourhood put in artists against very cheap rents and let them play. What happens? They create a vibe in this neighbourhood, with small and later bigger events that makes people want to visit and later live there. Then the project developers come in, and they and the city make the money, and later chase the 'failed' artists out, a few who grew successful stay, to a new underdeveloped area. So society should look at artists not as producers who work produce one, get paid for one. They, city councils, should look at them as value creators because of their vibe, and thus fund them more, expecting the return on investment is way less directly than all other jobs. They may life better where they land in groups. That's the contribution we should acknowledge, rather than expecting them to all make it on their own.

@jaykpjohnson Год назад

@@KootFloris i agree with your take so much. I'm an independent musician and, like for so many, weathering the pandemic was super difficult. I remember reading about how countries like France kept their artists afloat with housing subsidies, unemployment til it was safe to gig again and additional stipends for recording/creation/production/education etc. They do this normally but they increased levels during the emergency to ensure artists could make it through. I can't even imagine the boom of creativity and culture that would explode here in the US if we do similar. All arts are worth investing in, and we need artists to have art

@KootFloris Год назад

@@jaykpjohnson I agree. I once proposed an Artistic Marshall Plan for the USA, where European artists would come over to boost artistry for free. Sadly few artists believed in it, no funders smiled upon us, and by now safety would be a huge issue, if any of the art might be too political. And I know, it would be. To right wing America all our freedoms are a Marxist conspiracy, or something. Sigh.

@khoalefilms Год назад

Ya that’s why I always have these discussions about artist monetary sustainability. It’s important that the gov, state, city, etc start thinking about how important artists are to society. There are so many tax benefits to people who invest into the city, towns, etc. Then there are regulations around big companies where they have to do deals with small businesses. But there are no regulatory policy to give back to the artist at all. And then there are very few grants and programs that allow artist to sustain themselves when many times artist are building the culture of their city. The problem is multiple things starting with capitalism, then with value proposition, then with people just taking advantage. Business and art should have its separation but it doesn’t. Hopefully we as a community can solve that 😊

@Penelope416 Год назад

@@khoalefilms Even if there is financial assistance given to artists, how would you measure that? What would define someone as an artist if it is so subjective? Why should the government give money to an indovidual for thinking that this person is doing some type of artistry? Is this going to be meaured by some type of documentation that artists can provide and whay type of documentation. To me it's more wishful thinking than any benefit.

@MasterCommanderBastid Год назад

The objective isn’t merely to ‘pay the rent’. It’s to earn a decent living from the art you love.

@ccwoodlands1565 Год назад

Business world doesn’t pay for subjective creativity on a consistent basis like someone who is an engineer, accountant, lawyer, etc. It’s extremely risky to put your whole focus on gig to gig creative efforts. Wealthy people can do this but it’s impossible to raise a family and pay your bills on unpredictable projects. Taking screenwriting as an example, advice that is often provided is “Never give up your day job to write.”

@peter_shadow7559 Год назад

Daily work is often also surviving, not living.

@TederaWilliams-ko5cb 8 месяцев назад

That's so true, never give up you day job as a writer. The only how you can let your dt job go is if your book has sold plenty copies, I am talking about a lot of if you sale a script for 3 million dollars then I will tell everyone on my job forget y'all. Also I want just rely on screenwriting because screenwriting is very difficult to break into. I will also start a small business like apply for a grant or get a loan to start my own bookstore because the film industry they will ignore you, so try starting a small business while you are working your day job and no one does not have to know you you're a business owner because then they will fire you, so please don't mention that to anyone. My grandma always used to say never let your left hand know what your right hand is doing. Don't just rely on screenwriting or film producing because it's very hard to break into. Another reason why I say start a small business first is because you can make a lot of money from just owning a business and it will keep your mind off of a producer buying your script or getting a job in the film industry. For instance I am writing a book, a screenplay, and I work my day job, but I am not just depending on that I am going to start my own bookstore.

@blackstacie_ibe Год назад

I never wanted to be a starving artist - everyone would warn me not to do it - the point of never calling myself an artist. So I decided to approach my art as a business, which was a long journey. However, when I started to approach business as an art form - I started to really grow creatively. I never wanted to have a desk job or have to be chained to a job where I have no control. If any of you all start seeing business as an art form - then it becomes fun. If you think it’s a struggle look up “Executive Function” To see what areas you need to improve on. Stay creative, onward and upward.

@Bruceleekungfoo Год назад

🤦🏻‍♂️

@beyondher Год назад

I think business is the opposite of art. Business always meets the demand of the market. The artist is outside and beyond the market, and that is why many of the greatest artists of all time were starving most of their lives. Because the market demands what’s known, what’s normal and comfortable.

@JayAr709 Год назад

Talent matters not at all. Rich artists are businessmen and tough negotiators. As an unsuccessful artist what I experienced most was betrayal. Depriving an ungrateful patronage of my talent is a luxury but was never sustainable. As a gambler, at least I’ve enjoyed peaks among the wretched valleys.

@thumper8684 Год назад

Maths can be creative. Accountancy can be creative. Here is the sobering thought. If there are a hundred people that want to do a thing, and there is only room for one person that does that thing, the person that gets to do it will have a relative to help them.

@garyfrancis6193 Год назад

I have heard of creative accounting.

@TimMaxShift Год назад

@@garyfrancis6193 Creativity is everywhere, but you have to be an expert in that field to notice it. The devil is in the details.

@LouCadle Год назад

you can learn business. It is boring--he's right about that--but it's learnable. I find the spreadsheets and computing ROAS and so on much easier than schmoozing people. So painful for me! I like him; thanks for this question and his interview.

@jamilleriggs7314 Год назад

I’m always looking for a artist to work with. I been writing since 2018, and I have some great literature. The problem I face is bringing what I see to life as visual.

@QualityVideoService Год назад

I'm an artist that is literarily making pennies from my two indie films and fourteen albums, but I love what I do.

@noompsieOG Год назад

I’m an artist and I absolutely love business and have done a diploma in business , I see business as a form of art also. To say there are artists and then business minded it completely ignorant and false.

@khoalefilms Год назад

For learning purposes and to engage in a discussion for others to get more context, I’d like to reply respectfully. I’m an artist from the start. Graduated in music and pivoted into films making features. I have a 100 people team and 100% of my team are artist. Based on this context, my assessment about art and understanding from my experience in this field is that true artist does not mix well with true business. Yes you can have a hybrid and yes some will like the business in art. But speaking as a filmmaker director, trying to tell a story and then having to deal with business negotiations and putting out a fire and being a mental therapist because someone couldn’t pay their rent or payroll was late on payment is extremely distracting when trying to direct a movie. That’s an example of the context I was trying to say (obviously may have not been clear 😂). Not everyone has the capability to do that business work which is creative in its own lane, but i wouldn’t call business art.

@Shimra8888 Год назад

Wow! Respect for the dudes passion!

@peter_shadow7559 Год назад

We are in times of many setbacks: On the one hand "Follow your dreams" on the other hand "Don't risk it". Many successful artists "Persists" other successful artists "You must be lucky." So we see that a large part of successful artists are not talented and most of the talented do not make it. Artists live in never still seas, we live between social duty (family) and personal duty (goals, dreams, professional happiness). So there are never guarantees of not drowning in the attempt to get out. Nor are there guarantees of that kind, of being at the right time with the right people. Quite a few times I wish I wasn't talented at anything at all. Going to work 9-6 and not wanting to offer anything to the next generations is less painful, anyway, being dead I won't know if anyone remember me or not.

@eldo59 Год назад

For starving independent artists create a: RU-vid channel. Facebook page, Instagram page, Shopify store, Etsy store. Start making videos about you and what you are doing. Show people what you are making and show your products in action as you progress. Don't just make one or two videos. Film a season of videos with intros into what it is and each video show it in action in the ways that make sense to you and stay consistent!

@EllyValentini 11 месяцев назад

“they wanna be creative, be emotional about it and go to sleep” Can confirm 😂

@filmcourage Год назад

What do you think about the term "starving artist?"

@thesmilingvagrants Год назад

I think he hit the nail on the head when he said most artists have no interest in business. Long gone are the days where a rock band can just party all day and make music while the suits handle the business/marketing/advertising side of things.

@liquidbraino Год назад

I am an artist but not starving. I've been there though. For four years straight I did nothing but acting and was able to pay the bills rent etc as an actor but wasn't making enough to save money and I still needed to get a car, better headshots, acting classes, etc. So I quit acting all together, took a regular day job at Universal Studios in order to pay for acting classes; got a car; got an agent and then the PLANdemic happened. CovFefe = Covid Fear. Shit was planned. I'm also a screenwriter, went to school for both acting and screenwriting.

@josephasghar Год назад

“Even though I’m Asian, I actually suck at math” 😂

@khoalefilms Год назад

It's very true lol. Couldn't get through algebra in college. It's why I switched my major to music =)

@j-brain Год назад

"do you think that the most talented artists are the most successful?" "well let's define success.." love that. I'm guessing the interviewer had something specific to money in mind as success.

@Doggieworld3Show Год назад

I read from an acting coach that adversity creates a passionate being. But life is unfair. Is it really just luck?

@KootFloris Год назад

No, beyond luck is the bigger picture. Artists create a huge amount of value, except it's for their society, only often not for self. Take Amsterdam. How does it grow? When you have a bad or fallen down neighbourhood put in artists against very cheap rents and let them play. What happens? They create a vibe in this neighbourhood, with small and later bigger events that makes people want to visit and later live there. Then the project developers come in, and they and the city make the money, and later chase the 'failed' artists out, a few who grew successful say, to a new underdeveloped area. So society should look at artists not as producers who work produce one, get paid for one. They, city councils, should look at them as value creators because of their vibe, and thus fund them more, expecting the return on investment is way less directly than all other jobs. They may life better where they land in groups. That's the contribution we should acknowledge, rather than expecting them to all make it on their own.

@thomasfairfax4956 Год назад

Luck plays a bigger part than is ever admitted. Not just in art but in everything.

@khoalefilms Год назад

If you’re a Buddhist, it’s Karma 😊. If you don’t believe in that, it’s really about strategic hard work. For me, I hated 90% of what I was doing. Nobody likes to take out the garbage or make a spreadsheet if you’re a creative artist. But you need to do it if you want to fit into the society’s game of capitalism. It’s unfortunate as money and creative art shouldn’t be in the same discussion, but that’s not the reality. Figure out the business and how to do business which doesn’t mean an exchange of money all the time, but a position of respect and leverage to build a value prop that makes your art shine in the business world. That was my approach. However, as an artist filmmaker, business does eat at your soul. Trying to solve that!

@nicolithepoet7777 Год назад

As a film and music maker who is a server/bartender, i felt this so hard.😭

@techiyew Год назад

it must not hit hard man we are artist we leaved society behind you understand death so you leave life behind to become a sage 🤙🏼🤙🏼🤙🏼

@luckystarpiano Год назад

Stay strong, friend🎶🎥💪

@mageprometheus Год назад

This was such a great insight. Love and light.

@jasperowens Год назад

Great video as always. Thanks, Khoa Le!

@khoalefilms Год назад

Thank you!

@leonoradompor8706 Год назад

Once upon a time, in a small town nestled among rolling hills, there lived a remarkable woman named Leonora Dompor. Leonora had always possessed a special affinity for nature, particularly for ornamental and flowering plants. Her love for gardening was so profound that she had earned the nickname "Green Thumb" among the townsfolk. Leonora's garden was a sight to behold. Rows upon rows of vibrant flowers and lush green plants adorned her yard, creating a colorful oasis amidst the ordinary houses. Every morning, Leonora would wake up with a smile, eagerly tending to her beloved plants. She would gently prune the leaves, water them with care, and talk to them in a soft, soothing voice. One fateful day, as Leonora stood in her garden, gazing at the delicate buds of a rose, something extraordinary happened. The buds suddenly unfurled their petals, revealing exquisite blossoms in full bloom. It was as if the plants sensed Leonora's deep affection and responded with gratitude, blooming with unparalleled beauty. Word of Leonora's enchanted garden quickly spread throughout the town. People from far and wide would come to marvel at the mesmerizing display of nature's wonders. However, Leonora never sold her plants. Instead, she cheerfully shared her knowledge and offered branches, seedlings, and even fully grown plants to those who asked. Her generosity knew no bounds. The plants in Leonora's garden seemed to possess a unique connection with their caretaker. They thrived under her tender care and flourished beyond expectation. As Leonora nurtured them, she would talk to them, whispering words of encouragement and gratitude. The plants, in turn, seemed to respond, emanating an aura of tranquility and gratitude. People passing by Leonora's garden would often stop for a moment to soak in the serenity that emanated from the vibrant flora. The air seemed fresher, carrying the sweet scent of flowers, and a sense of calmness enveloped those who lingered. Leonora's garden became a sanctuary of sorts, providing solace and healing to all who sought it. The miraculous effects of Leonora's garden extended beyond the visual and emotional realms. The plants released oxygen and cooled the air, making the town a little greener and more comfortable, even during scorching summers. The positive energy that radiated from the garden seemed to seep into the very fabric of the town, fostering harmony, compassion, and goodwill among its residents. As evening approached, Leonora would meticulously clean her garden, removing any fallen leaves or debris. By 4 pm, she would settle in front of her garden, surrounded by the gentle melodies of her favorite music. With closed eyes, she would offer a prayer, not only for her plants but for the well-being of all who passed by her cherished haven. Leonora Dompor, the Green Thumb, had become a beloved figure in the town, revered for her kindness and her miraculous garden. Her selflessness and dedication to nature had transformed the community, leaving an indelible mark on the hearts and souls of its inhabitants. And so, the legend of Leonora and her enchanted garden lived on, reminding all who encountered it of the profound beauty and healing power that can be found in even the simplest acts of care and love for the natural world.

@RodCornholio Год назад

The mark of a civilized society is one where artists can simply be artists supported voluntarily, without money sourced by violence or coercion (e.g. taxes).

@thesmilingvagrants Год назад

Man I hope my art is gonna sell

@pukey82 Год назад

Nailed it!

@SomeOne-wl6wp Год назад

I wish I would have known what my destiny as an "artist " would be, back when I was 20, drawing everything (even toilet paper) everywhere Ican . Buisness is key . Without nobody respects you, if you are a fullfledged artist. Generally 90% of humany is ignorant what art even is used or being used for. Just like he said "when people listen music to study" . Do also not forget the stigmatization . I higly respect everybody who survives the first 5 years of hell. Some become frusttrated ,some entitled. Others never experience it because you are lucky your parents werent poor/ ignorant against your art . However I can also say ,whatever you do : first check your money/payment . I did it wrong and I got mega stressed and that was def. not healthy I prob. drunk too much and other stuff which stole some lifetime. Either way I have 0 regret chosing this path and would never do any other way (aside some backup money and living less unorganized) .

@JayTaylor3dollarfilms Год назад

I think...that dude has passion. I know a lot of dudes with passion and talent that just didn't get seen. They didn't get lucky. So it's a dart toss. While blindfolded. As the board spins 360 at varying speeds. Now you got the kids of privilege ( Just the way they were born no hate) who get the loans, daddy's car, access to the best gear, access to the top schools, and live a fail-up life. They get the leg up and are positioned to be the next " big thing". Can they keep it? Depends on the system.

@PCIMPOSSIBLE Год назад

It is a fact that there are good writers (read: deserving) and bad writers (read: not deserving) in the WGA right now

@travreels275 Год назад

Success doesn't come in the masses

@gonogazz Год назад

When you come frome middle class and upper..Your not starving..and never have been..

@markkavanagh7377 Год назад

Not true, a lot try their thing and hit the bottom, broke and beaten, but they have a lifeboat after that. We start from where our parents left us, it's not society or class, it's all about families.

@vivianworden2706 Год назад

Why do artists lack business skills? The same reason executives need a personal trainer to get in shape. People are wired to excel at different things. This is what public schools don't get.

@Wordsley Год назад

These Rock!

@RG-2112 Год назад

A shame, these current times. Minimum wage should be at least $15.00 an hour. Nuff said…😢

@experiongallup Год назад

The Catastrophe of Success by Tennessee Williams. Basically he said his life was better before he made it.

@KootFloris Год назад

Feels very American and individualistic reasoning. This is false. Artists create a huge amount of value, except it's for their society, not for self. Take Amsterdam. How does it grow? When you have a bad or fallen down neighbourhood put in artists against very cheap rents and let them play. What happens? They create a vibe in this neighbourhood, with small and later bigger events that makes people want to visit and later live there. Then the project developers come in, and they and the city make the money, and later chase the 'failed' artists out, a few who grew successful stay, to a new underdeveloped area. So society should look at artists not as producers who work produce one, get paid for one. They, city councils, should look at them as value creators because of their vibe, and thus fund them more, expecting the return on investment is way less directly than all other jobs. They may life better where they land in groups. That's the contribution we should acknowledge, rather than expecting them to all make it on their own.

@khoalefilms Год назад

I agree. Art is extremely valuable. I value art far more than business. But what I was saying is that art isn’t valued that way for most people. If that was the case, the government and big companies would have regulations around ensuring artists are supported properly just like a small business. In government, they have set aside programs like 8a where a small business doesn’t need to compete for a 7-8 figure contract. For big companies, they are regulated to give up to 20-30% of their business to small business suppliers. None I know of has art in there. That speaks how much art in music, films, etc. are valued. I probably didn’t explain it clearly on the interview.

@KootFloris Год назад

@@khoalefilms I once entered a discussion with a city. About 1-4% of building costs are designated to art, most often at the last moment. We asked them to integrate it from the start when designing new building, roads etc. That was way to scary for them. Yet as we see with the Gaudi effect, his mostly 'useless' art brings more income to Barcelona than many funded business projects. A new hospital in Canada spend an extra 10 million on art. They earned in back in 1 year, because patients healed faster, and they lost their huge staff turnover, because staff wanted to stay working in this hospital. Compare depression issues between people living in Russian flats and French villagers. Etc. So why it isn't valued is because it's hard to measure how it works, while business wants for each invested dollar know how it's earned back.

@khoalefilms Год назад

@@KootFloris All forms of art are amazing. I have 2 kids and I worry that they fear being creative and loving to be creative is going to hurt them in their careers. Why? Because that was how I was raised up by my parents. Instead, I didn't listen and I pushed forward to graduate in music and move forward in films. Figured out how to make a living working in those mediums. Still not there yet, but I'm constantly trying to figure out how to not "convince" but motivate and inspire that art needs to be supported and it should be far more than a ticket sale, a licensing deal, or just a donation. Probably die trying to do this, but this is where the emergence of web3 comes into place and I do see a huge opportunity for indie artists in films, music, etc to have a sustainable living even as mediocre artists that's trying to be great.

@KootFloris Год назад

@@khoalefilms The good news is, those who keep trying will one day be recognised. In my country a small band toured for 15 years in poverty, until people realised these guys don't give up, respect! And then they started to listen. Also a great tip is the video, search on 'Alan Watts, what if money wasn't an issue?' I'm still quite poor (Dutch poor, which is still very rich) but what freedom and room I have, few other have. And this freedom gets recognised as offering perspectives few others can bring.

@projectadrift7711 Год назад

I hate the title of the video, there is no accurate research, it is purely subjective, an artist only fails if he or she gives up in the fear of having to make the necessary sacrifices to get the work done. There is nothing wrong with this however, people have responsibilities beyond art and people have the freedom of choice to give up art for more important responsibilities, we are here to be humans first and foremost before we call ourselves artists.

@orokusaki1243 Год назад

The title is definitely creative. Driving views is an art form.

@thomasfairfax4956 Год назад

Not giving up guarantees nothing. But giving up your hopes of a successful outcome will guarantee an authentic expression.

@projectadrift7711 Год назад

@Thomas Fairfax being an artist IS never about not expecting a guaranteed outcome, especially in terms of short term rewards or having expectations fulfilled after the art being done, expectations can be a driving force of motivation but it is not the goal, the goal is about getting the artwork done and gradually building up an consistent catalog of work and building a successful identity as an artist and having the integrity in that identity being understood and valued overtime, not giving up is the first rule of law to being the kind of artist that's not just some cheap hack, like one of those AI prompt artists or weirdo modern artists.

@thomasfairfax4956 Год назад

@@projectadrift7711 I disagree. Clinging to the idea of a future outcome means you're creating for someone else, potential audiences, agent, manager, friends, family etc. Or worse, a financial outcome. But doing this blocks authenticity. How can you express what you truly believe or see or feel if you're thinking about an external outcome for your work. Never create for validation. Create because you can't live without doing it. Building an identity around being an artist is dangerous. Same as identifying with anything external and out of your control. Because what happens if you never make it big? What happens to your identity? Furthermore the concept of identity is a trap. Is doesn't exist. It's just another mask to wear, like all the others: police officer, father, mother, banker, politician, singer, post worker etc. Search deep enough within, beneath the mask, the persona, the ego, the self, the identity, and all there is is more masks, more lies we tell ourselves to justify our measly existence. The scary thing (or liberating) is if you go deeper still, you realise that there's nothing inside us, and that we are all equally nothing. Who is the true mad man? The homeless person who believes he is a king. Or the king who believes he is a king?

@projectadrift7711 Год назад

@Thomas Fairfax you are right, Supposed I'm talking about being a creator more than being an artist, I don't believe creatives should die or suffer tragedy in the hell bent search for authenticity, there has been too many examples like that, I believe creatives are here to benefit the world first so that they don't have to suffer the tragic fate of being tormented and rejected and ultimately death in being so impossibility true to themselves, this is the 21st century, we are living in an era that is post history, I believe the era of true authenticity of art is over, artists in this day and age are more like designers or palette samplers, and they deserve to be able to make a living and live dignified lives for their gift rather than becoming sacrifices and achieve martyrdom in the name of authenticity, in the end art and creative work has to be viewed by others and recieve an audience for it to be truly unforgetten, an artist that creates just for him or herself thinking that they are searching for the truest of authenticity is more like an idiot, but of course be the idiot, be brave and be self absorbed and become the art, be consumed by the demon if martyrdom is what you want, but im not for that, maybe depends on the field too, as far as film goes I don't think it is end game, but as far as visual art goes, every exhibited artist is but a copy these days anyway, and if you consider music, so many musicians die young, it that what we want of artists at the end of the day? Just to be sacrifices? Maybe the life of A martyr is what a truly authentic artist desires, there has to be a limit or mental awareness because too many dies unknown, alone, misunderstood or crucified, also just being a humble creator, painter who is skilled in the craft without being hell bent on the search for the most radical of authenticity still makes one an artist, traditionally, being an artist is but a trade anyway,so it is a matter of philosophy, as far as I believe as a conservative person, I don't wish for any creatives out there to die or become misunderstood loners or suffer, they are creatives, they don't deserve the torment and the sacrifice they make should have a limit.

@javiazar Год назад

Artists starve because they do art that they like, not art that will sell. There’s a reason Picasso stopped doing realism (which takes an eternity) and “evolved” to the garbage he became famous for… the garbage was faster to make, so he could make money faster. He died the richest painter on Earth because he was a marketing genius, not because he was better than anybody that came before him.