Why 99% of NFTs Won't Sell 

There are different types of buyers on the NFT market, not every buyer is looking for an item with utility or road map. Some buyers are looking to buy 1/1 art pieces of which they hold on to. Some people buy to flip some buy because of road map and some because of utility. You cannot say 99% of NFTs aren't selling because they don't have utility. Most NFTs aren't selling because most people saw it as get rich quick. Some people post work with no meaning, some folks are not even artists. I suggest as an artist you pick your niche in the NFT space and stick to it. You have to know your target market. Your NFT could have a utility but you have to know who is going to utilise it. Most creators with utility already know their target market and have followers so their utility is built around their followers.

Not every artist can provide utility, i though nft was all about owning rights to beautiful artwork but, people are more interested in dull looking JPEG’s with thousands of copies and slight color change instead of 1/1 unique art. Hope people star buying real art instead of bad animal JPEG’s. Buy 1/1 art that’s real NFT’s not 1 art with thousand of copies.

Oh well, Great news! So the artwork a skilled professional creates is now bland or diluted without “utility”. Fantastic. It’s hard enough to create work that satisfies me to call good enough to deliver into the world. Good enough to call done. Now we “artist” has to provide value with frills and unlock-able Wingdings. Can’t just enjoy what it is for what it is. I feel like I just showed up to the biggest craft/art convention that just let anyone in the door. Wackadoooo!

So what you’re saying is… if you’re not famous like Gary Vee your project will suck lol because not everyone can create veecon or vip concerts… 😅 how would a normal person give perks?

As I have been involved in web3 projects for quite some time and basically know everything you explain, I definitely don't watch the videos for the content. But, anyway, I still come back for education. I was sucked in by the "how," not the "what" of your videos. Your work is very high-level. As attention is so scarce these days, byte-sized pieces of content will more and more become the key to success in a creator's strategy. You can see it in the corporate space already with microlearning over seminars etc. Unfortunately, our ego makes us think we have to release SEO courses containing 8 hours of video material to be worth its price tag. Hence, we film 3 hours of fluff without even noticing. While proving ourselves the illusion of adding value, we are doing our audiences a disservice. Most creators would stretch the NFT utility topic to at least double the length because of that handicap. When it comes to editing, they find additional pieces of "value" in the form of long intros and outros. It's absurd when you think about it, and I think it's a real problem. But you got it, April. It's a powerful skill, and I hope you will keep up with how you do it. Just deliver and don't get fancy, and you will create the most impactful content. Put your videos in a playlist with similar content from other creators and experience it from the other side of the screen. You will find out that there's not much competition out there in terms of value. Wish you all the best! But you will hear from me again and at some point I probably try to hire you for a project🙂

When i launch a collection on opensea, does all proceeds of the sold NFt go into my metamask wallet? Is all the sales profit mine except for 2.5% fee from opensea?

Thank you for making this video, Now I got view about NFTs values especially after hear functional NFTs. Could be a good another video idea talking about functional NFTs, i guess.

love it and thanks for the enlightenment.

Utility is subjective. I don't see any utility in spending one second with Gary Vee.

I feel like there are a lot of 1/1 artists making waves in the NFT space and is still a great way to sell your art. I agree with all you say in regard to utility etc, but I definitely don't believe that the days of wanting an NFT for the art are gone.

I appreciate the way you incorporate things and how you explained them so detailed. Have you seen the NFT of metarollers in Opensea?

Great video Aprilynne - I have a question. ✋🏼You mentioned having a utility in your NFT means also having access to paid services. I work as a branding & design consultant (and my design packages starts at $13K = 4 ETH. ) Say I was to embed this paid design service into my NFT Art .. what happens when someone decides to buy the NFT (gets the paid service), and then decides to sell it to someone else? Technically, wouldn't that put me out of pocket? Because now I have to do the same work for someone else and I'm not getting paid another 4 ETH to do the work. 🤔 Curious to know your thoughts.

This information is way more interesting coming from you for some reason. Thanks for the time and info.

Hey, I need assistance, I have my opensea collection that I have connected with metamask, but when my buyer try to purchase they get error why? Someone told me to connect my metamask with dapp, about synspad.

Submission for this week is in! Nice video!

This was an awesome rundown.....thank you!!!

Maybe I left somethings out, but from what I got: Utility is the key. Okay, then what are those NFT's which are selling without any further function?

what's the benefit of selling some 'utility' like membership perks via NFT vs just selling it the usual way?

What happens if I offer say 1-1 coaching with my nft and nft gets sold on? Am I now providing coaching to the new owner and am only payed royalty fee for that? How does that work? Can you please explain? Thanks

If i bind my nft with some physical product and ship them to nft buyer can?

Hi, THANKS FOR YOUR KIND INFO.

So selling NFTs for the pure art aspect of it is pointless? I feel like that only applies to people that want to sell NFTs but didn't know what to do vs the artist that have art and want different ways to make sales, hence NFTs.

So you are saying that those months I was spending preparing my collection being an artist who is broke, can't and don't know how to do that utility stuff cus I am a single person but with a good management of beautiful attractive art won't mean sh1t cus of those "Nft artist" that are just rich business men that sell things with long term utility this and that. That is pretty sad, I thought I would get out of suffering and pay my dad debts. I thought Opensea had art section, and people to collect things they like not only greedy people who want to get money, buy, invest to sell and that.

Hey Aprilynne, I want to enter to NFT market to introducing some art with unique backstories. Do you think this kind of nfts would sell? I don't mean to get famous but sell with story telling.

I'm curious what you Aprilynne, and others, think about using NFTs as a way to raise funds for filmmaking projects, either as an alternative to Kickstarter type crowdfunding or supplementing it. People are definitely starting to do it, but I kind of feel like unless you have a name - like Julia Pacino, and a father like Al Pacino - you're behind the eight ball.

Thanks for explaining

Awesome video!! Such a great communicator. Go gonks go!

Great video! Very helpful

This is super informative 💎💎💎💎

wow Great information Thank u

Great information on helping to clear up some questions.

I love your channel! You're my absolute go to channel when someone asks me what NFTs are and everything it encompasses - so thank you thank you!

completely agree, good stuff

Really interesting video Aprilynne, thank you! How are utilities working when an NFT is being resold multiple times? Do the new owners benefit form the perks as well or only the first purchaser?

iMAM my question is what is the duration on open sea? and as a beginner artist what is the best duration that I can set for my nft? plzz answer.. Thankyou

On opensea there is any seo or ranking form? Or first page?

Another great video! thanks

*Congratulations* on 10K!

Excellent information! Thank you.

Can you please give idea about how to create nft image using the app or else how to create the best nft image.....iam the beginner for nft so please give any idea

you are the most clear person explaining NFTs

If some of my NFT’s are set as a timed auction (bid) but I don’t get to sell ‘em I am still gonna be charged gas fees or not ?

You explain everything so clearly, thank you! Subscribed.

I absolutely love how you incorporate your sponsors and use their product as a sample to teach ❤️

That was a smooth sponsorship if I’ve ever seen one

Hi, I bought some NFTs and I haven’t been able to sell for a long while, pls help

Great data.. perfect delivery. I have recently sold my first NFT but am having a hard time with the “initialize” process you mention in your other videos. I don’t see the eth or polygon funds in wallet. Please help

hi im a creator and I loved your video :DD but I wanted to know if you could answer me a question regarding utilities my idea for utilities was like giving signed prints, t-shirts or any other type of merchandise, so I wanted to know, how does the creators can contact their buyers to get the informations of where they are suppose to send the merchandise? thanks for the attention and I hope you can help me with this question because I can't find the answer anywhere :[[

Great video! But I’m confused so as an artist if I provide redeemable art as part of nft utility - what happens when nft is sold on? I obviously do not have my original piece of art to give to the new owner. Can you pls explain? Thanks

Thank you so much for explaining everything so concisely & thoroughly, Aprilynne !! Your explanation of every aspect of NFTs’ utilities is flawless , & I literally couldn’t hit Subscribe fast enough !! Just 1 clarification plz : at 7:10 , you mentioned providing NFT royalties rewards share to the buyers . Does that mean to give a tiny % of the revenue from each subsequent transaction back to all the prior buyers , or is it something else ?

What do you think of the game they put into the metaverse like thetan, defi warrior?

Excellent video Aprilynne!! Congrats!!! I have a pair of questions and ask you for some suggestions. Are utilities offered as unlockable content when minting? or how are they offered? How do we can get control of utilities and owners when the actual NFT is being resold? Do we need a database? Thnx a lot Aprilynne!!!

how to you use your nft 'membership'?

Actually you are right well explained eye-opening 👍

Marketing seems to be crucial wether you add utility or not to your nft.

How can you tell if someone owns your nft legitl?

I was given an NFT, and would like to try and sell it. But OpenSea tells me I don't have enough for the "Gas Fee" in my wallet. I only have like $10 in there, I'm confused can you explain this to me?

When people ask me "Are NFTs a scam" this has always kinda been my answer. Most of the art ones don't really serve much purpose, and just move a bunch of money around. But, there is 1% that doesn't suck, and actually does cool things, like you've listed here. Great rundown! I'll send this to people when we talk about utility in the future.

So how do you create utility if you are one man, making art?

Brutal honest and straighfoward. Thank you for the insight. As you said NFT is more utility than art, which is what's been keeping me from trying to participate. I'm more of a simple person. I wake up and do art. I can't offer much more than art. Guess art itself is not what people are looking for anymore.

How do I go about adding utility to my NFTs? As a beginner what do I need to do? Who do I contact to do this?

Thanks for creating this video. I use your video in an answer I provided. I really appreciate it. Keep making great content!

Your studio is amazing!

Great video, very clear and comprehensive

Great job - you just earned a subscriber

Girl thank you for representing - in a world with so many older men sharing it can be intimidating for young women. I appreicate you and love your style. Would love to discuss collaborating!

is digital downloads of 3d models, considered utility ?

My NFT utilities include: - Free dinner cooked by my mom.....- You can pet my dog for half an hour.....- choose one thing out of my fridge and I will send it to you.... Welcome to the future!!

So I own a very rare item. Can I list the photo as an NFT and have the rare item delivered to the winning bidder of the NFT?

How to add utility?

Thanks for finally for me to get an idea to launch my NFTs 😍😍😍

great info, but how to get utilities for NFTs?

Great video. Noob question, how would say King's of Leon check you are the owner? What's the process?

Very interesting. So the functional NFT is a one shot sale? No future sales, royalties?

OHHHHHHHH. 😀 Literally the most valuable and easy to understand content in the crypto space on this topic. Thank you!!!

I learned so much from your video. Thank you so much. I'm more educated on buidling an NFT collection for sure!

Love this!

It always amaze me every time you start speaking

What utility could an artwork have. Its art, an image creative with very hard work, why should it need to provide access or whatever else. It should be enough by itself. That need for something more is just wrong. You pay and you get the numbered and signed artwork as physical.

So there's no future for me in the NFT space if I'm a solo artist and art is the only thing I can offer?

Ouch. So a nobody like me can't make a selling NFT like those celebrities with an existing following? Ouch.

Hi, love the channel you have been a great help. Could you make a video on how to give away your own NFT's in giveaways etc?

Thanks for the video. I'm investing in NFT Warriors of DeFi Warrior right now and looking to invest in NFT art

Hey around the 3 minute mark - "Because" is spelled wrong. Not sure if you are able to change it in post.

Thanks so much for that intro into utility NFTs! I really appreciate the time and "brainworks" you put into your piece. It shows! I am working on a very VERY small project as a hobby and would love to experiment a little more with the concepts you mentioned. And here comes my question: would you be able to create a video explaining how to create such a utility NFT? Let's say a utility NFT to grant access to a video conference I would set up for NFT holders. How would I go about to make sure only them would get into the session? There has to be a simple WEB3 - Wallet content check as a gateway or something similar? Just a wild guess. Would be awesome if I would hear your thoughts in this, April. If anyone else has some great pointers into the web where I can learn more and educate myself that would also be highly appreciated. Thanks crowd! 🙂

Utility, Utility, Utility! Brilliant video again April thank you 😄

Hey, I have been going through your videos recently. Observed the way you share your experience and knowledge about the NFT space. I has been helpful and valuable. Recently I have created my NFT project and I am looking to market it. Need a few tips and suggestions on how to start. Also I would like you to have a look at my NFT work. Please revert.

Can a utility be the original piece of artwork?

I did a NFT that is 2 dollars and that the esrning will be donated to some charities from my country. I created social media and tried to divide my NFTs in series, so series 1 has things that series 2 won't. But I guess it doesn't work for everyone 😔

God damn - YOU ARE RIGHT!

Great video! What video editor do you use?

Could you explain too why ghozali everyday became the most expensive NFT? What value there is?

So you basically saying if you're 'just' artist that cannot coding, or affording utilities and such, don't even try live in NFT markets ?

You’re right ! Absolutely right !

Well if you are a big company is different. Most NFT ctreators are just an individual artist selling their personal creations. We haven't made it yet so there's no way we can get a big company to want to collab with us. Besides why would they when they can have their own team or hired their own artists.

Pretty dumb how no one puts the artwork first. Having dinner with some idiot is not good either

very good video!

Is a honk doctor called a honk toe?

Thanks April for the video. NFTs without utility is only fueled by hype and consistent efforts from whales to hold the floor price. When such project wiout utility colapses, it usually goes down to almost zero. Some ways to avoid rugpull and invest into a good project is 1, to see if you can find any information on their team, whether they are real human beings or one with made up name and a emoticon. 2, see if the project has been delivering the roadmap milestones 3. Whether the founders or team is consistently communicating and working on the project. The Gonks project have actual human beings working on the project with interesting utility roadmap proposed. It is definitely a project that I would go for and support.

I can watch you talk all day all night