Why are brands debranding ? 

In recent years, we've seen many of the world's leading brands give in to a growing trend: logo debranding.
It's a surprising trend, all the more so because it counteracts the growing trend towards graphic complexity and visual excess.
In this video, I explain why brands such as Burger King, Volkswagen, Starbuck and Pringles are abandoning detail in favor of debranding.
Why are brands adopting this trend to simplify their logos? What motivated this wave of companies to opt for logo debranding? Why now, and what's the urgency? Let me explain.
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00:00 : Introduction
00:31 : The pressure of mobile first
1:06: Is visual excess a problem?
1:21: Is a return to sobriety mandatory?
1:49: A question of maturity
2:21: A fad
2:48: A phenomenon with no end in sight...
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This video belongs to RBforBrand - So much plus qu'un simple logo.
( Raphaëlle Bernard )
#branding
#visual identity
#personalbranding
#debranding