Why Are Modern Footballers Obsessed With PR? 

Absolutely! A major reason why todays footballers are so meticulous about maintaining that non-controversial image and reputation is because endorsements and sponsorships are at stake (and sometimes, having a controversial reputation can even deter clubs from signing them). This is why I'm not overly critical of players relying on PR, as the current structure of football makes it nearly impossible for a player to reach their ultimate potential without it. But also, some players do rely too heavily on it and they end up with no personality or use it to shield underperformance.

i agree with this take. also, i believe that the letter Rashford wrote was sincere but lacked depth due to the shape of Manchester United, at the moment, which is unfair. I think due to United’s lack of stability and transparency as a club, fans find the letter from “one of their own” players a bit daft to the current on-field performance, and boardroom changes. So it almost feels like, for a footballer’s image to really reach its potential, both the club and player’s image must be in good standing with the public.

​@watchalexander reminds of how boring a grand majority of hockey players personality wise

Nah MJ was the same as Zlatan.

I remember when LeBron was criticized by Rockets people for siding with Hong Kong in 2019 or so, and guess what? He later said something like "yea, I believe you we didn't have enough information about it, my bad". When money talks, American stars are also silenced. The difference in football is that oil money is much more prevalent, so it's harder to find someone willing to get out of line. But Kroos is a great example of a player who doesn't care about hurting sponsors because of his views. You also have Socrates (Brazilian legend who made FIFA ban political statements on headbands etc, back when he was fighting against the ongoing dictatorship here), Cantona, Di Canio (my guy was a literal fan of the mustache man from Austria and celebrated like that 💀)... In Brazil we also have this issue but it's not worth mentioning local players who didn't care about PR, current ones that give somewhat different interviews are Felipe Melo (yep, the psycho lol) and Deyverson (an average striker who played for Alaves in Spain if I'm not mistaken and who scored goals against Barça and Madrid as well. If he were British, he would be a walking football meme, that's how good he is and that's because he doesn't care about PR). But anyway, I think the two main factors are money (in the US, you guys are your own consumers, so only now that China is becoming a major NBA market is that you will have to bow to another culture) and culture. Culture because you guys do have a somewhat crazy concept of free speech, to the point of allowing the KKK to exist, so athletes expressing their opinions is no big deal.

@@raul5081KKK doesn’t exist anymore as an active organization, but BLM does exist and it’s just as bad

@@raul5081Completely agree, but I feel that the Lebron example was a bit extreme. We have athletes that openly support different political aisles, presidents, social movements, etc.. Even in football, we’ve had players bring shotguns in the locker room to go hunting after, and nobody gave a shit. The China thing is just one of those weirdly sensitive subjects in America, and LeBron is THE MOST PR TRAINED MAN in both North and South America. In Brazil, players can still have a personality (from what I see, I can be completely wrong), but every English player sounds like they have a script memorized to answer questions for every public appearance. You don’t even have to talk about political or serious topics, just show me a bit of character, and I feel like others want to see it. This is why guys like ange made such a storm for being a normal human being with everyday dry Aussie humor, he fills that appetite for a non script reading football figure.

The unpopular truth is you are allowed to be more expressive with your natural personality but you have to have a certain personality and a certain look. If you are black (like the athletes you mentioned) you better shut up or be humble. If that’s not you then you will be criticised for displaying any signs of culture that is more common with black British, black American, black French, African or Caribbean culture. People will probably try and deny this

@@WatchTheClipsFilm-Tv I agree with this because I remember in either 2018 or 2019 a fox news anchor told Lebron to just "shut up and dribble" which was just completely out of line

Thank you Nathan! 🙏🏽😁

Thank you man. 🙏🏽

* quality

Thank you! 🙏🏽😊

@@watchalexanderI agree with him, you’re a hidden gem in RU-vid :D

@@Jaxter2i Thank you! 🙏🏽

@@watchalexander You’re welcome bro :)

This is a major compliment, thank you so much! 😁🙏🏽

Thank you man! 😁

Thank you for this comment. 😊 And yes, I agree. In my last video I spoke about how footballers are becoming more political, but in a way, even that has become “controlled” and there are certain politics that are more PR-friendly to approach than others. It takes a lot of gut to unapologetically be your “true” self in public, both for footballers and the everyday person.

​@@watchalexanderyes, I agree. I recall the time when Benzema got flak because of his views on Palestine. It's a bit sad that athletes aren't free to express themselves (whatever their views are). However, I also see the corporate viewpoint. Major companies like to get endorsers who are child-friendly/ role models/ non controversial since they know that many kids & adults look up to them. Great vid. Cheers!

Thank you, glad you enjoyed! 😁🙏🏽

I appreciate this, thank you. 🙏🏽

Thank you! 🙏🏽

One of my favourite movies! 😊

Thank you! 🙏🏽

Thank you so much 🙏🏽

Thank you Milli! 🙏🏽🤍

Thank you! 😁🙏🏽

Thank you! 🙏🏽

Aha hopefully I get there soon, thank you. 🙏🏽

Great point! And thank you! 😁🙏🏽 Succession is one of my favourite shows.

Thank you! Fingers crossed I get there soon. 😁

🙏🏽😁

Thank you! 😁

Thank you Jake! 🙏🏽

Thank you! 😁🙏🏽

Thank you Nathaniel! 🙏🏽😊

Thank you! 🙏🏽

Not a compliment😂😂jxmy highroller is trash

🙏🏽

Thank you, will do! 🙏🏽😁

Thank you 🙏🏽

@@watchalexander actually really excited for your next video

I think that although PR is an industry norm across the board, English clubs especially employ it a lot more due to the more PC culture we have in Britain. I agree with you that clubs and players in Spain and Italy seem a lot more lax.

@@watchalexander Yes the Prem teams are the ones who use it the most.

Glad I could assist 😁 thank you!

Thank you! And aha I haven’t thought about that but maybe one day! 😊

There are definitely footballers that come under this umbrella!

Thank you! 🙏🏽

I use the Adobe Creative Suite to create my videos! 😊

Thank you so much! Btw, I love your videos. Keep up the amazing work. @@watchalexander

Thank you so much 🙏🏽🤍

@@watchalexander keep making such great vids.

🙏🏽🙏🏽

Adobe Premiere Pro!

The same happened with Pedri and Gavi. Barcelona PR. They didn't meet the hype.

🙏🏽🤍

🙏🏽🙏🏽

Epidemic Sound! 😊

🙏🏽🙏🏽

How?

Facts😂😂

I did my degree on communications so I know a lot about it through schooling, but it’s also very easy to learn about how it works through RU-vid videos and online articles! I have my sources link in my description that has links to articles I used in the creation of this video. 😊

Thank you!

Facts

9:20 minute video the only that went to head was messi after all that explanation😂

Thank you! 🤞🏽😊

🙏🏽🙏🏽

That wouldn’t be out of the realm of possibility. 👀

For me, it's Mesut Ozil and his agent, who somehow managed the trick the world into believing that Arsenal dropped him because of some comments. That was the player that *really* showed me the power of branding and player image.

@@juuglord8509 exactly when Emery had a problem with your effort you know something is wrong extends to how he fell out with the German team too which had completely absolved him

COYS 🤍 Thank you! 🙏🏽