Why Ather Scooter Failed? 😱 Ather Energy Case Study | By Sahil Verma

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Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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Опубликовано:

1 июл 2024

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Комментарии : 197

@rythemcrazy 9 дней назад

Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries

@ANY_WHERE_GENZ 4 дня назад

And it has range issues because it gives only 1 hundred only ....after completing 20K kilometres the range was so disappointed and the vehicle issue like handle wobbling,shaking & dancing and belt sounds too bad 😞 The ride experience was so so crazy ...I loved Bcz of its rideing experience ab braking and controlling too

@rajeshpramanick5557 4 дня назад

Europeans hardly use scooters

@AtherGuy 3 дня назад

@@ANY_WHERE_GENZbro it's giving 120-130 kms easily

@ANY_WHERE_GENZ 3 дня назад

@@AtherGuy in starting it gives like that only brother and after our riding speed changes( I drive my ather 450x GEN3 at 60/70km speed in city, here it's self the acceleration and brakes are mostly used ) & range , Charging changes from time to time 😄🤣

@ANY_WHERE_GENZ 3 дня назад

@@AtherGuy and that price segment 100km is less but I prefer ATHER for feel the ride in heaven ,so crazy experience ❤️❤️❤️❤️ and brakes are damn good 💯😊

@nileshphegade8413 9 дней назад

This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.

@exsecular9179 9 дней назад

Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai

@jeetankumar8704 9 дней назад

Costly hai isiliye to koi nahi kharid raha hai

@tulsikumar_24 9 дней назад

Warranty also is less while Ola gives 8 year warranty

@SachinTawaleS 9 дней назад

मैं खुद ather यूजर hu aur ather स्कूटर बेस्ट है , साले तू तेरा थंबनेल चेंज कर

@krishnagour3909 9 дней назад

Jab bajaj chetak apna price kam kar sakta he quality maintain ke sath Then ather q nahi kar sakta Sayad usko ghamand tha hamare takar ka dusra koi nahi bana payega Or Ya current market ko kya demand he customer ki Kese sales karna usme wo fail ho gya

@Visible_Reflected 8 дней назад

रिजता का वेट कर रहे हैं कस्टमर फेल नहीं है हा थोड़ा कॉस्टली है और सभी जगह तक पहुंचा नही पाते

@Nano143 7 дней назад

Govt should help them .They are really gem

@shobhittyagimusic 7 дней назад

Ather is no. 1 right now. They have quality. Only they need marketing

@Satya-Keshav-gaming 9 дней назад

Who wants to be a successful businessman😊👇

@Bidya224 9 дней назад

Chahte to sab hai..

@Shivohamism 8 дней назад

@@Bidya224continuation, Pr bante bohat Kam hai..

@Shivohamism 8 дней назад

Pr Mai banunga

@Bidya224 8 дней назад

@@Shivohamism dekhte hai 10 year baad iss video ke comment me reply karna agar bane to

@Shivohamism 8 дней назад

@@Bidya224 No bhai... 2 years... I am on my way already.

@SauravKumar-he1eh 6 дней назад

People give priority to cheaper things not to qualitative product. No doubt Ather is best in the market with quality. Hope 4 good...

@birshu1234 6 дней назад

Who told u ather has failed?? They r doing very good work....they will increase market share through rizta

@kapilarsivehiclespvtltd4709 6 дней назад

More FUNCTION, more MAINTENANCE Post BY TEAM KAPILARSI COMPANY

@vikranthari1956 9 дней назад

बीना गाली कह रहा हूँ तो गंभीरता से लेना विडिओ कि बीच मे अपना चेहरा मत दिखाया करो. 2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा. 😡😡

@Pem8888 9 дней назад

Yes . Bohot hi Gussa aata hai yaar

@user-su3lb5wl8w 4 дня назад

He should add these ad wisely where the ad can actually fit... i think 'think school' does it's ad placement in much better spot... & most of the viewers tends to watch it..

@rahulvalsangkar8684 7 дней назад

Ather ne removal Battery launch karna chahiye, that can be gme changer.

@niranjankumarsingh6529 9 дней назад

New Ather Rizta S & Z launch

@ram_09-02 8 дней назад

Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale

@SiddharthPatel-f8i 9 дней назад

Ather scooter ने बहुत मेहनत करके अपनी ईवी को आगे बड़ाया

@shwetankarya9991 3 дня назад

Ather is not a failure... they are just not as aggressive as Ola

@munnaabhai-kf4yn 8 дней назад

Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube

@ak2005 9 дней назад

I think ola se jyada Tvs iqube bestselling electric scooter hai...

@sudeshsurpur 9 дней назад

Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.

@Shivohamism 8 дней назад

Who are you sir ?

@yogeshpatil2635 7 дней назад

Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.

@pramodpatil1733 7 дней назад

बहोत दिन बाद व्हिडीओ आया 👏👏👍👍👍

@maccmillan007 5 дней назад

Who said Ather has failed. It will become the most iconic new age brand from India.

@vijaykhoday 5 дней назад

I am a early user of Ather, even after 5 years its giving me full range. Its a pride of India, Their research is amazing. But Ather is premium and not commercial ! Their focused more on value but passive on sales and scalability. even if you see any of their advertisements you dont get clear picture immediately.

@anricosangma 8 дней назад

I dnt know how business works but I would not love to buy ather bcz of its low range and high price. Ola is cheaper and higher range. Even TVS Iqubes has much better range and cheaper. Damn care about features. What customer care is range, price, after sale service and reliability and I dnt knw when these company will learn.

@mayurteli91 7 дней назад

Thank you for sharing this ❤️

@DeependraTube 5 дней назад

1 Ather को लोन कंपनियों से tieups मजबूत करने चाहिए । और 2 swap battery launch करना चाहिए। 3 Product मे क्वालिटी और सर्विस है, range बढ़ानी चाहिए, भले ही थोड़ा महंगा और हो जाए। क्यूंकि जो इससे लेगा, वो 10-20k aur khrch कर सकता है, लंबी रेंज के लिए । 🤔

@nanalallohar1646 3 дня назад

Ather is best scooter in India market It has quality It has fast charging stations

@ind9175 23 часа назад

Ather scooter mujhe kabhi bhi achha nahi laga khilone jaisa dikhta h or piche se aisa lagta h ki jaise kisi n uske kapde utar liye ho, or sabse badi bat ye ki inhone ola or other compony ko halke m le liya

@debasishghosh8306 3 дня назад

I don't think Ather is behind. Ather has consolidated very well and will be no 1 in future

@saraalikhanfangirl489 8 дней назад

Ather Ko Apne Scooter Par Bahut Kaam karna hoga taab Jakar Yeh Ola Scooters Ko picha Kar Sakta hai BTW Ather Ka Naam hi maina 2022 mein Pehli baar suni thi😅😅😅

@gamerzstudio3289 8 дней назад

Mind-blowing bgm❤

@delinachauhan1168 5 дней назад

Ather ka sabse bada plus point uski service centre ka hai jo dusri no 1 company nhi deti ather 450 hai rizta bhi book kardi hai pesa bhale jada hai lekin bad me rona nhi padta jenuin review de raha hu jo dusri ev liye hai top 1 ki wo service k liye ro rahe hai hum nhi

@ansumansahoo3606 5 дней назад

Who said ather failed 😂

@harekrishn9558 3 дня назад

Right

@Findingpakistanisongs 8 дней назад

कंपनी को चाहिए की वो विज्ञापन के बजाय लोगो तक सीधे पहुंचे ,खामियों को दूर तो कर ही रही है पर लोगो के रिव्यू को ज्यादा ध्यान दे और स्कूटर के दाम भी बाकी से बढ़ाकर रखे आप भीड़ में शामिल थे ही नही तो भीड़ मत बनिए अलग रहिए ,असल में दोनो के दोनो सिर्फ आईआईटी स्टूडेंट ना की व्यापारी

@ridewithari3952 7 дней назад

Ather company pay monthly subscription rs1400 main reason of failed

@AtherGuy 3 дня назад

Till today ather is much better scooter with pure r&d in ev

@navinshringi4608 5 дней назад

China se kharab quality ki battery nahi aati indian companies sabse sasti quality ki order karte hain . Agar aisa hita toh ev ka sabse bada brand tesla kyun china main production karta . India main itna zyada tax hai ki dealer ke paas option hi nahi agar mehngi battery mangayega toh codt aur zyada badhegi na

@ankushsharma677 9 дней назад

Sir plz make a video on reality of tech sector

@arahman6914 6 дней назад

As a customer i realized it is Expensive and low range these are only 2 reason

@AtherGuy 3 дня назад

Expensive because it provide quality and range is totally depend on riding style I get 120-130kms range

@sahidshaikh786 9 дней назад

Revolt ki b history bata ya na plizzz sir love you sir

@rahulkhapekar6529 7 дней назад

Ola is best bus men power kam hai isliye service de nahi pa raha lekin abhi men power badh raha hai aur service bhi acchi ho rahi hai

@haresh_gauswami 9 дней назад

*MasT Motaa Bhai* .. 👍🏿

@bladexgyroboy9952 9 дней назад

Pls make a video for unemployment

@flyhigh797 9 дней назад

There is no unemployment issue there is only lack of skill issue, so learn skill don't relay on college degree

@keepsmilingshorts3539 9 дней назад

I don't need job bcz Job can't give 100% happiness. Think big achive big🙏

@Bidya224 9 дней назад

Dusro ke video dekh

@tushar4133 8 дней назад

9th fail bhi job mang rahe h😂

@parthmistry6876 8 дней назад

I just recently cancelled ather rizta booking and they refunded my money after 1 month and 10 back to back emails. So pathetic for just 999/- rupees.

@dinkarpatil1243 8 дней назад

50का माईलेज पुअर क्वालिटी

@ankitkr2207 7 дней назад

Rizta is a revolutionary scooter. Chapris like ola.

@user-ew5en6mw6o 9 дней назад

Make a video on Wardwizard innovative

@dkwatch8450 8 дней назад

Perfect

@abhisheksingh7793 4 дня назад

In our family we have 4 scooters it's a fantastic performance and very best in service+ the new App is top class

@neerneer886 4 дня назад

Good information bro

@Prematechno День назад

Jab tak non rto (bina registration ) ke electric scooter chalege, tab tak Koi company aage nahi bad sakti

@abhilashsahastrym1834 4 дня назад

They are not failed , they are the best electric scooter makers in India right now , they offer well built scooters , they have largest charging infrastructure

@SuperApache160 5 дней назад

Good luck athor ❤🎉good products 👍

@Short_challange 3 дня назад

Ather best ev scooty h m khud use kerta hu bht power h.. issi m bs thoda design p dhiyan dena start kerda to ya log or bhi achha rha ga

@AbhinavJaiswal-sv6wg День назад

After sale service Jis company ka Achcha Rahega Vahi company market me टिकी रहेगी लाइफ time...

@BhawaniSingh-zp9io 7 дней назад

आफ्टर सेल ये कंपनियां और डीलर सिस्टम अपडेट के नाम पर आपकी जेब ख़ाली कर देगी गारंटी नहीं warrenty मिलती हैं सारा सिस्टम आपकी location सब का एक्सेस इनके पास होता है मेरी सलाह ये हैं की हमें नॉर्मल इलेक्ट्रिक स्कूटर ही लेना चाहिए इनकी सर्विस कोस्ट बहुत ही कम होता हैं और कोई मोनोपोली नहीं होती बताने को बहुत कुछ हैं बाकी आप समझदार हैं 😮😮😮

@kirannayak2861 3 дня назад

Ola Kam price se number 1 hain...lekin Ather performance main no 1 hain.

@anantghonasgi1051 8 дней назад

Too cost is the only reason

@user-sj3cf7cd3q День назад

Because price

@fastlane7614 8 дней назад

what about simple one?

@AtherGuy 3 дня назад

Not yet in market

@Rahul.explorer 2 дня назад

I have Ather 450S model. Ather is Best in all electric segment I've all seen. No one competitive Ather

@hiteshpatel8261 4 дня назад

Ather is best only improve after sales service

@vikrampatter1 5 дней назад

Quality matter karti hai..

@harshi4254 9 дней назад

Best share Ecoreco share

@KumarHegdeLive 8 дней назад

Ather is the best and Ola is the opposite of it.

@TenoGaming. 9 дней назад

Hello

@prateek872 7 дней назад

I love ather mera pass ather h or main khus hun

@hiten29227 9 дней назад

Ather ke scooter quality me bahut ache hote hai bhai, and after sale service is also too good. Dusri side ola kam paise me ghatiya saman bechti hai, aur service ke name per 👍 dikhati hai.. mere yaha 4 ola and 2 ather hai... Ola abhi tak 12-15 times service centre gai hai bar bar problem ki vajah se aur ather sirf apne service time per hi service centre gai hai... So better to choose Ather not ola 😂😂

@Studyyou 9 дней назад

After sales Service maha ghatiya .... Lutere hain ...

@Aapka_Apna_Abhir 4 дня назад

Ola top pr 😂😂 bom bnane main....

@satishkamble7636 9 дней назад

Itan bich lake ... marketing 😊

@GCAVLOGS1124 6 дней назад

Jijaji yek video crypto currency ke lie ho jaye

@ROHITSINGH-wh1qt 6 дней назад

Customer ko range chahiye, tv, or speaker nahi

@Bidya224 9 дней назад

Honda ko banana chiye idhar electrical scooter

@ujjwalprakash3170 6 дней назад

Case study ather ki or thumbnail ola electric k ceo ki.. Wahhhh

@V.Vamshi. 9 дней назад

But thambnail main fail kyu lika views keleye kya ? Story' bolke bi liksakte . Main ab ather Lena vala hub tumara thumbnail dek ke dar gaya . 😅

@harshi4254 9 дней назад

Best share is Ecoreco

@atulrai2026 3 дня назад

Very expensive....!!!

@harshi4254 9 дней назад

Ecoreco beat share hi

@manishpandey8378 7 дней назад

fail kaha hya h bhaii...??

@youtoobshort 2 дня назад

जापान खुद बहुत महंगा है , चीन से डबल चोबल कीमत होती है , इलेक्ट्रॉनिक सामान की।

@prajapatipowertools.goodni5967 3 дня назад

I am ather user in 2 years Ather failed model

@ConnectwithNature10M 7 дней назад

Olaa is best 🔥

@sumantbegrai6724 9 дней назад

Misleading thumbnail

@nilanjandastanoy1346 9 дней назад

To Helo Hunda Kaya Tha

@robinho0dsingh 8 дней назад

Imp h mileage with low prices islye ola success hai

@prasannap138 3 дня назад

12000 ka pro pack Lena padta hai 😢

@vijendergsp5690 6 дней назад

एथर की शक्ल एक रोबोटिक टॉय जैसी है जिसे जनता पसंद नहीं करती । इन्हें डिजाइन पर काम करना करना चाहिए ।

@techy.farooqui 8 дней назад

After your video, I got to know that Ather has failed😅😅😅

@RoyalRobotition 5 дней назад

Ather is better then all electric scooter. Ather is king

@hyderabiker8151 8 дней назад

Who said it’s failed

@ankit-travelandgadgets 5 дней назад

Best quality Ather

@tonmoyborah9921 9 дней назад

Ather is much better than Ola, ola jast manipulate the market tbyeey not showing there fal L

@mixmax61 9 дней назад

Lekin iska range bohot kam tha

@abhinandankumar5078 9 дней назад

Cheap product attract more buyer

@yogeshjadhav3669 4 дня назад

Ather one of the best electric scooter ❤❤🎉

@jamilhossain2003 9 дней назад

Ather is best but over price

@youtoobshort 2 дня назад

बहुत अधिक महंगा होने के कारण जितना बिकना चाहिए, उतना नहीं बिक रहा है , पेक भी बहुत महंगा है , लूट मची है 13000 रुपए प्रो पेक के !!!!????

@iamreddy969 7 дней назад

Wtf who said it failed?

@manojbarik6897 7 дней назад

Mere pass ola hai 1.5 salse magar me ather Ko boluga besh hai

@SharekKhan-jt9cp 9 дней назад

Jaldi jaldi comments karta hu like milenge 😂😂

@manishpandey8378 7 дней назад

loss me thodo bechegaaa ola jese

@premballavlaha4733 9 дней назад

Bro don't promote financial things in between the video